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The Top Mobile In-app Feedback Tools of 2019

Alchemer Mobile

We’ve compiled a list of the best tools for mobile in-app feedback —from the technical, back-end side to A/B testing to analyzing VOC (voice of customer). Apptimize specializes in A/B testing. Apptimize can help brands create powerful audience segments, identify the cause of conversion funnel drop-offs, and test new features.

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The ultimate marketing technology stack for 2019

Intercom, Inc.

Here’s a tried and tested formula: Pick a topic/keyword. We’re not all lucky enough to have enough design/engineering resources to embark on test like this (let alone enough traffic to test such a hypothesis) but the wider point should be missed – optimization and experimentation needs to be a key part of any marketing strategy in 2018.

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Usability testing: the complete guide

UX Planet

Photo by UX Indonesia This ‘complete’ guide to usability testing follows an overview in my UX research methods playbook articles. Introduction If you’re responsible in some way for a digital product or system, you should be doing usability testing — whatever your sector, industry or role. Ok, that’s great for UX theory nerds.

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Product Trends to Watch in 2019

Mind the Product

As 2019 gets underway, I’ve been enjoying taking stock of what we saw at Mind the Product Training over 2018. The post Product Trends to Watch in 2019 appeared first on Mind the Product. Noticing early indications of patterns of behavior can help product managers to plan ahead and work specific questions into their learning roadmaps.

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How User Acceptance Testing Can Save You Time and Money

Speaker: J.B. Siegel, VP of Client Services, Seamgen

He’ll discuss how user testing allows you to really understand your users - and how to use the insights to inform your product strategy. The right tools for successful user testing. The benefits of user acceptance testing. September 18th, 2019 11:00AM PDT, 2:00PM EDT, 7:00PM BST

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Pause/Rewind: 2019 on the Inside Intercom podcast

Intercom, Inc.

In 2019, we released over 57 episodes on everything from growth to sales, to product and marketing. 2019 saw us launch 3 new series on the podcast – Scale, The Sales Summit and Intercom on Product. He advised us to always test your assumptions. This year has been a really busy year for us on the podcast.

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5 books every marketer should read in 2019

Intercom, Inc.

That’s why we have put together our first ever Intercom reading guide for 2019. We hope this collection of reads that moved us has the same effect on you and that in 2019 you find some nugget of wisdom here that meaningfully influences your thinking, your work or simply how you spend your time.

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Build Delightful Products with Customer Validation

Speaker: John Little, Head of Product Marketing, Centercode

To get there, you need to commit to a vital blend of market research, strategy, and user testing. You'll learn how to: Use customer testing to understand your product experiences. April 23, 2019 11:00 AM PST, 2:00 PM EST, 7:00 PM BST. Turn masses of user feedback into actionable recommendations.

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How To Take Action on Customer Discovery

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

We'll cover how to: Conduct better testing and experimentation with a refined sense of your customer. August 28th, 2019 11:00AM PDT, 2:00PM EDT, 7:00PM BST Find common themes in your customer interviews and use them to take action. Prove the value of your discovery efforts to stakeholders.