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API Opportunity for Enterprise

The Product Coalition

Market research, trends, and data indicates that APIs are one of the most strategically important areas of technology. Enterprise decision makers at firms with 1,000 employees and over were surveyed on the importance of APIs , and 97% said APIs are mission critical to success and survival. increase in market value.

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22 Digital Transformation Statistics for 2022

Modus Create

In October 2021, we surveyed over 1,000 senior executives in the US, with a goal to understand their digital appetite and aspirations for 2022. . The survey revealed interesting insights on Corporate America’s readiness for various digital initiatives, which we consolidated in our 2022 State of Digital Transformation report.

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Why customer engagement is the key to business growth in 2022 and beyond

Intercom, Inc.

Third, the lines between sales, marketing, product, and support are blurring. When a prospect is intrigued by your outbound marketing and reaches out to your support team to ask a question, is that a marketing, sales, or support issue? The answer is yes – it’s both. This trend shows no signs of slowing down.

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Median SaaS Valuations Drop 24% in Q1 2022

DevelopmentCorporate

As Q1 ended, the impact of the recent market downturn in SaaS company valuations could clearly be seen. Median Enterprise Value/Revenue (ttm) multiples dropped 24% in comparison to Q4 2021. SaaS Enterprise Value/Revenue Multiples 2014 – 2022 High Flying SaaS Companies Have Taken a Major […].

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Breaking Into Enterprise Customers at Shopify

Business of Software Conference

Source: StoreLeads pic.twitter.com/Bv8L2tEDmR — Gil Greenberg (@gilgNYC) July 28, 2022. Breaking Into Enterprise Customers at Shopify. Shopify Plus was launched in 2014 to offer large & hypergrowth businesses a customizable enterprise platform without the cost of existing options. What did Shopify do to make it work?

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Lessons from LTP Digital 2022: Adopting a Product-Led Company Culture

ProductPlan

ProductPlan participated as Gold Sponsors at Leading the Product’s (LTP) event, DIGITAL 2022 | USA. Those who transition or are thinking about transitioning can expect better financial results from developing a product that provides customer value. We are honored to be part of LTP’s first North American event.

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10 Best Customer Segmentation Tools for SaaS Businesses in 2022

Userpilot

Some of the best customer segmentation tools in the market are Userpilot, Baremetrics, Heap, Kissmetrics, Segment, Amplitude, Mixpanel, Piwik PRO, Reveal, and Google Analytics. This data enables product managers, customer success, and marketing teams to detect friction points and unravel product growth opportunities. Baremetrics.