Mind the Product

AUGUST 18, 2020

Today your customers are reluctant to buy, so what can product marketing folks do to help? You can educate your buyers. Whenever they are ready to buy, they will remember you. Forrester SiriusDecisions says 67% of the buyer journey is done digitally. This provides a great platform for your inbound strategy to educate the target [.]. Read More. The post How to Build a Killer Product Microsite appeared first on Mind the Product.

Inbound 198

Inbound Education Product Marketing Marketing 198

The Product Coalition

AUGUST 16, 2020

I’m sure you all know that, but knowing and doing are very different things. Here is a quick guide on when and how to let go. SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the product strategy, one of our information sources for the process is their existing customers. Who they are, why they chose to work with the company, what value they are getting out of the product, etc.

User Testing 164

User Testing Customer Experience Customer Feedback Product Strategy 164

ProductCraft

AUGUST 18, 2020

It’s not personal, but your baby is ugly. As product people, it can often feel like we are calling other peoples’ babies ugly when we have a new idea or we challenge whether the current product is the best it could be. Having launched more than 15 products, I’ve heard this phrase more times than. Read more » The post Your (Product) Baby Is Ugly, and So Is Mine appeared first on ProductCraft by Pendo.

Product Management 69

Product Management Product Manager Management Management 69

Intercom, Inc.

AUGUST 19, 2020

One of the most finite resources we have is time. And as an Executive Assistant, one of my top priorities is to ensure my leaders not only have enough time in the day, but are able to be effective, efficient, and productive. Helping them accomplish this isn’t an easy task, but it’s fundamental to their success. Allow too many meetings to pile on to their calendar, and they face some serious hydration and bladder issues.

Reporting Tools 260

Reporting Tools Presentation Books Leadership 260

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Product Management Unpacked

AUGUST 21, 2020

Companies of all sizes across industries are looking to hire product managers. With this in mind, company culture, resources and the specific demands of different roles probably play a big part in your decision to take a product management position at a company. While there is a key set of skills that every great product manager has, each specific role comes with its own demands, challenges and priorities.

Enterprise 204

Enterprise Startups User Testing Product Research 204

The Product Guy

AUGUST 16, 2020

It’s easy to take notice of your failed features, but don’t lose sight of those initial successes, you may be missing some big opportunities. Watch and learn more from product management expert, Amin Bashi.

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Product Management Product Manager Management Management 183

Intercom, Inc.

AUGUST 20, 2020

Unpacking this central conundrum is at the heart of Alex Wolf’ s work – the self-described “consumer-facing anthropologist” has made a career by thinking deeply and talking widely about issues related to the pervasive role of technology in modern life. She asks what are the risks involved in “outsourcing” so many of our skills to technology. She wonders how do we design tools that complement rather than overwhelm our innate humanity.

Research Software 243

Research Software Technology Telecommunications User Testing 243

Product Management University

AUGUST 17, 2020

Do you recommend a sales discovery document for each product? 3 Reasons You Don’t Need a Sales Discovery Document for Every Product. 1. Objection, Your Honor…Leading the Witness. We already know what problems our product solves and it’s safe to assume every buyer has the majority of them! The bigger question is why are they so important now?

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Product Research Document Naming Presentation 130

Mind the Product

AUGUST 20, 2020

The dreaded curse of knowledge! <thunderclap> One of the few psychological phenomena that’s actually as scary as it sounds. If you’ve done any reading on cognitive biases, you’ve probably heard of it. Here’s a common definition: “The curse of knowledge is a cognitive bias that occurs when an individual, communicating with other individuals, unknowingly assumes that [.].

Definition 156

Definition Product Research User Testing Management 156

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Product Management

The Product Guy

AUGUST 20, 2020

Empathy is an indispensable skill that product managers can utilize to get deeper understanding of user needs, gain better alignment among stakeholders and build high performing teams by cultivating a culture of collaboration and respect. In a recent live stream from one of our mentors of The Product Mentor , Tauheed Ahmed, lead a conversation on this topic.

Enterprise 179

Enterprise Customer Experience Product Management Product Manager 179

The Product Coalition

AUGUST 15, 2020

Do you really understand all the costs of building a new feature and how it impacts your business? Continue reading on Product Coalition ».

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Technology UX Startups Product Management 163

Jay McBain

AUGUST 20, 2020

Online marketplaces have been around in one form or another for decades. Accelerating the trend is a myriad of factors including changing buying behaviors and demographics, companies shifting to subscription and consumption models, and the rising importance of ecosystems. Put simply, the future business buyer will look more and more like a consumer.

B2B 143

B2B Customer Experience Marketing 143

Mind the Product

AUGUST 19, 2020

At #mtpcon Digital 2020, we enjoyed 18 Breakout Session talks, across three days, from some of the best product people around. We’ve now released them all and in this final selection, discover how to be more effective and efficient in your role. Check out the videos to watch sessions with Bruce McCarthy, Jonathan Hassell, Amber [.]. Read More.

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Product Management Product Manager Management Management 136

Speaker: Jason Tanner

While growth of software-enabled solutions generates momentum, growth alone is not enough to ensure sustainability. The probability of success dramatically improves with early planning for profitability. A sustainable business model contains a system of interrelated choices made not once but over time. Join this webinar for an iterative approach to ensuring solution, economic and relationship sustainability.

Development

Product Innovation Educators

AUGUST 17, 2020

What product managers need to know about customer validation and alpha, beta, and delta testing. Product testing is about more than determining if a product functions properly or not. A larger perspective, and one that our guests shares is Customer Validation. We discuss how to use the various types of product tests, including alpha, beta, and delta tests, to judge product performance, customer satisfaction, and areas for improvement.

User Testing 118

User Testing Product Research Feedback Software Testing 118

The Product Coalition

AUGUST 16, 2020

the Full HP studio tells their story Full HP Ltd is an international mobile game development company with 40+ employees and offices in Rostov-on-Don and Cyprus. Their portfolio includes 8 games, among them Mad GunZ (a Google Play Editors’ choice) and Blocky Cars (a Catappult Editors’ choice). Mad GunZ has over 12 million downloads on all platforms, and Blocky Cars has over 32 million.

User Testing 113

User Testing Technical Review Customer Experience Data Visualization 113

Agile Velocity

AUGUST 19, 2020

STATIK (Systems Thinking Approach To Implementing Kanban 1 2 ) can be a great technique to help teams get up and running quickly, even teams that are using Scrum. . Applying the STATIK approach leverages the first principle of the Kanban method, “Start with what you do, or know, now”, in order to help avoid over-thinking how existing work, structures, and/or roles “fit” within Scrum.

Feedback Software 119

Feedback Software Analytic Tools Systems Review Data Visualization 119

Mind the Product

AUGUST 17, 2020

In this ProductTank Toronto talk, Ninon Laforce, then of Bluecat, provides us with some of the key skills and techniques needed to become a product owner. Her key points include: What is a product owner Becoming a great product owner The responsibilities and challenges of a product owner What is a Product Owner A product owner addresses [.]. Read More.

Agile 101

Agile Development Product Management Product Manager 101

Speaker: Johanna Rothman - Management Consultant, Rothman Consulting Group

Senior leaders often want to see months - or years - long product roadmaps. But these predictions often do not create products your customers will love. While customers aren’t fickle, they often do not know what they want until you give them something to try. That means product leaders need to integrate experiments and options into their roadmaps. In this presentation, Johanna Rothman will explain: How to limit the duration of a roadmap and show possible options.

Customer Experience

First Round Review

AUGUST 20, 2020

As the VP of Product at Divvy, Tyler Hogge shares his tips for truly empowering your product managers to deliver outcomes, including aligning with revenue teams and adding variable comp.

Product Management 117

Product Management Product Manager Management Management 117

The Product Coalition

AUGUST 15, 2020

Illustration by Olga Zalite Show me a product manager who touts the importance of talking to customers and I’ll show you a handful who find it challenging to maintain such habit. Direct customer engagement is the best way to develop product judgement in order to make the right product decisions. The argument that “ Steve Jobs didn’t ask what customers want because customers don’t always know what they want” is faulty.

Feedback Software 99

Feedback Software Research Software Customer Feedback User Testing 99

ProductCraft

AUGUST 20, 2020

Product professionals are the consummate integrator-leaders. They ply their trade across organizational boundaries, ensuring all parties are prepared to do their part to support the firm’s offerings. And typically, they do this hard work without the formal authority bestowed by title or rank. Serving as a product professional is a tough job. Yet many individuals.

Leadership 106

Leadership 106

Mind the Product

AUGUST 21, 2020

The acronym “PM” and also the role of a product manager means something different everywhere. In this ProductTank Toronto talk, Marc De Pape, Director of Strategic Design at Rangle.io, dissects the product manager role from its early beginnings to the current role and a potential future. Watch the video to see Marc’s talk in full. Or [.]. Read More.

Product Management 99

Product Management Product Manager Management Management 99

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Gainsight

AUGUST 20, 2020

I’ll admit it. I’m kind of obsessed. In my brain, I’m always thinking about our clients. How are they doing? Are we delivering on our promise to them? Has their experience been positive? Do we have the right relationships? I guess since I am the CEO of THE Customer Success company, that focus makes sense. But knowing 1000s of CEOs, I know many of you are the same.

Software Review 105

Software Review Customer Experience Customer Feedback Positioning 105

The Product Coalition

AUGUST 16, 2020

Nail the interview by preparing with these questions and answers. Continue reading on Product Coalition ».

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Product Management Product Manager Management Management 128

Amplitude

AUGUST 18, 2020

Contributing authors: Scott Kramer, Bilal Mahmood, Bill Pentney, Eric Pollmann, Jeffrey Wang. Product analytics has traditionally and primarily been about observing the past: count the number of sign-ups since last Monday; observe how many of those users purchase on Tuesday; measure their retention by Wednesday. Product teams do these measurements in the past so that they can influence the future: forecast how many users will sign up next week; estimate user affinity to make their first purchase

Data Visualization 105

Data Visualization Customer Feedback Analytic Tools Research Software 105

Mind the Product

AUGUST 21, 2020

In this #mtpcon Digital 2020 keynote, Jimena Almendares, Product Executive at Facebook, uses data to dismantle the idea of a “normal” user, showing the benefits of building products beyond biases and binaries. Watch the video to see her talk in full. Or read on for an overview of her key points: There’s no such thing [.]. Read More. The post Thinking Outside the Product Box by Jimena Almendares appeared first on Mind the Product.

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Product Management Product Manager Management Management 93

Advertiser: Aggregage

The objective of this research is to dispel misunderstandings about crucial project management terms and their definitions. It aims to accurately place these terms and facilitate a comprehensive global understanding of their meanings.

Management