Nir Eyal

Learn How To Avoid Distraction In A World That Is Full Of It

Nir Eyal

The post Learn How To Avoid Distraction In A World That Is Full Of It appeared first on Nir and Far. Distraction

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Using Slack: How To Be Distraction Free Like It’s Builders

Nir Eyal

The post Using Slack: How To Be Distraction Free Like It’s Builders appeared first on Nir and Far. Distraction

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Stop Confusing Habits for Routines: What You Need To Know

Nir Eyal

The post Stop Confusing Habits for Routines: What You Need To Know appeared first on Nir and Far. Habits

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[Focus Guide] How To Make The Most Out Of Your Time And Your Life

Nir Eyal

The post [Focus Guide] How To Make The Most Out Of Your Time And Your Life appeared first on Nir and Far. Focus

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Organizing for Customer Centricity

Speaker: Tatyana Mamut, Head of Product, Nextdoor

Most companies today say they are “customer centric.” Yet many still make decisions primarily based on competitor threats, technical architecture, or executive opinions. So what sets apart those that talk the talk, and those that walk the walk? Join Nextdoor's Head of Product Tatyana Mamut, PhD as she outlines the 7 habits of truly customer-centric companies.

How to Master Hard Skills Quickly with “Ultralearning”

Nir Eyal

The post How to Master Hard Skills Quickly with “Ultralearning” appeared first on Nir and Far. Productivity

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Fundamental Attribution Error: Why You Make Terrible Life Choices

Nir Eyal

There I was, sitting in a packed movie theatre. I waited two years for this sequel and I’ve got enough popcorn and diet soda to last me a full three hours. Fifteen minutes into the movie, the hero and villain are facing off for the first time when a lady bursts into the theater. Trying […].

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The One Fitness App That Hooked Me For Good

Nir Eyal

Could there be a behavior more antithetical to human nature than exercise? Our caveman ancestors, if they could observe our workout habits today, would think we’ve lost our minds. We lift heavy objects into the air and return them to the exact spot where we picked them up.

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Here Are The 4 Simple Introspection Steps That Will Boost Self Awareness

Nir Eyal

The post Here Are The 4 Simple Introspection Steps That Will Boost Self Awareness appeared first on Nir and Far. Introspection

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This Is The Most Important Skill Parents Should Teach Their Kids

Nir Eyal

The post This Is The Most Important Skill Parents Should Teach Their Kids appeared first on Nir and Far. Indistractable Relationships

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The 5 Levels of Analytics Maturity

Basic dashboards used to be enough to thrill end users. But over time, modern capabilities have emerged—and bare-minimum features are no longer cutting it. How have analytics changed? And where do your BI offerings fall short? Find out sophisticated ways to future-proof your application. Brought to you by Logi Analytics.

How to Use Psychology to Make Persuasive Video

Nir Eyal

Nir’s Note: This guest post is excerpted from Nathalie Nahai’s best-selling book, Webs Of Influence: The Psychology of Online Persuasion. A film, a piece of theatre, a piece of music, or a book can make a difference.

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1 Thing You Need To Know To Save You From Your Email Inbox

Nir Eyal

The post 1 Thing You Need To Know To Save You From Your Email Inbox appeared first on Nir and Far. Productivity

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Social Media has the “Exact Same Negative Effect on Depression” as Eating Potatoes

Nir Eyal

It feels impossible to tell if the technology our kids use should be celebrated or feared. A few years ago I wrote a book, Hooked, about how technology can be used to change our habits. I intended the book to teach startups how to build healthy habits, but now I’m not so sure. With headlines […]. The post Social Media has the “Exact Same Negative Effect on Depression” as Eating Potatoes appeared first on Nir and Far. Digital Distraction

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How Bad is Tech Use for Kids, Really?

Nir Eyal

It feels impossible to tell if the technology our kids use should be celebrated or feared. A few years ago I wrote a book, Hooked, about how technology can be used to change our habits. I intended the book to teach startups how to build healthy habits, but now I’m not so sure. With headlines […] The post How Bad is Tech Use for Kids, Really? appeared first on Nir and Far. Digital Distraction Distraction Indistractable Relationships

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Walk a Mile in Your Customer's Shoes

Speaker: Steven Haines, Founder and CEO, Sequent Learning Networks

Product professionals use phrases like "voice of the customer," and "user experience" so often that it can be easy to lose sight of their actual meanings. How can we, as product professionals, learn to keep customers and users at the heart of our work? Join Steven Haines, globally recognized thought leader and author, as he guides us through a memorable journey demonstrating how you can walk a mile in their customer's shoes. He'll explore how, by developing true empathy for your users, you can ensure you're creating the features and products they actually want.

Why Do Google and Apple Want You to Use Your Phone Less?

Nir Eyal

This week Apple follows Google by announcing features to help people cut back on their tech use. Why would the companies that make your phone want you to use it less? If tech is “hijacking your brain” with their “irresistible” products, as some tech critics claim, why are these companies now acting against their own […]. The post Why Do Google and Apple Want You to Use Your Phone Less? appeared first on Nir and Far. Digital Distraction

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The Truth About Kids and Technology: Jean Twenge (iGen) and Nir Eyal (Hooked) Discuss Tech’s Effect on Children’s Mental Health

Nir Eyal

Recently, I was invited to discuss how technology might impact children’s mental health at the Johnson Depression Center at the University of Colorado. I shared the stage with Dr. Jean Twenge, author of the book iGen and an article in The Atlantic that got a lot of attention titled, “Have Smartphones Destroyed a Generation?” ” Dr. Twenge and I […].

How to Achieve Your Goals By Creating an Enemy

Nir Eyal

DJ Khaled, the one-man internet meme, is known for warning his tens of millions of social media followers about a group of villains he calls “they.” They don’t want you motivated. They don’t want you inspired,” he blares on camera. They don’t want you to win,” he warns.

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Distinction Bias: Why You Make Terrible Life Choices

Nir Eyal

There I was, looking at an enormous wall of television screens. Each one flashed the exact same scene? —? a beautiful flower slowly blooming to reveal each petal, pistil, and stamen in exquisite super high definition detail. It was downright sexy. But now it was time to make my choice. Would I buy the $400 […]. The post Distinction Bias: Why You Make Terrible Life Choices appeared first on Nir and Far

Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

How Cognitive Biases Can Help (and Hurt) Your Business

Nir Eyal

Nir’s Note: Buster Benson is a product manager at Slack who worked previously at Twitter and Habit Labs and is working on a new book about cognitive biases. He’ll be speaking at the upcoming Habit Summit in April. You can register here!)

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Here Are The 4 Simple Introspection Steps That Will Boost Self Awareness Copy

Nir Eyal

test The post Here Are The 4 Simple Introspection Steps That Will Boost Self Awareness Copy appeared first on Nir and Far. Introspection

This Weird Research-Backed Goal Setting Hack Actually Works

Nir Eyal

Nir’s Note: This article on goal setting was originally published in early 2016 but got such a great reader response that I decided to expand and update it along with adding the video below. Let me know what you think in the comments.

How Netflix’s Customer Obsession Created a Customer Obsession

Nir Eyal

Nir’s Note: This guest post is by Gibson Biddle, former VP at Netflix and CPO at Chegg. Gibson is speaking at the Habit Summit in San Francisco on April 11th. In 2005, as I joined Netflix as VP of Product, I asked Reed Hastings, the CEO, what he hoped his legacy would be. His answer: “Consumer science.” […]. The post How Netflix’s Customer Obsession Created a Customer Obsession appeared first on Nir and Far. Behavioral Design In Action

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How To Take Action on Customer Discovery

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

We all want to build successful products - and that means satisfied customers. Before anything else, you must understand what problems you can solve. The best way to do that is to get out of the building and start asking questions. But how can you make the most of those conversations, and ensure that you walk away with productive insights? Join Nick Noreña, educator, entrepreneur, and currently Innovation Coach and Advisor at Kromatic, as he covers how we can effectively action our findings from customer discovery conversations.

How to Use Personality Science to Drive Online Conversions

Nir Eyal

Nir’s Note: This guest post is by Vanessa Van Edwards, lead investigator at the Science of People — a human behavior research lab.

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Kids’ Video Game Obsession Isn’t Really About Video Games. It’s About Unmet Psychological Needs.

Nir Eyal

Many parents are concerned with their child’s seemingly obsessive video game play. Fortnite, the most recent gaming phenomenon, has taken the world by storm and has parents asking whether the shooter game is okay for kids. The short answer is yes, Fortnite is generally fine. Furthermore, parents can breathe easier knowing that research suggests gaming […]. The post Kids’ Video Game Obsession Isn’t Really About Video Games. It’s About Unmet Psychological Needs. appeared first on Nir and Far.

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Confirmation Bias: Why You Make Terrible Life Choices

Nir Eyal

Nir’s Note: This post is co-authored with and illustrated by Lakshmi Mani, a product designer working in San Francisco. You walk into your first yoga class. You’re a little insecure about your weight and how your yoga clothes cling to your body revealing every flaw. You’re nervous about making a fool of yourself. Your eyes instantly […]. The post Confirmation Bias: Why You Make Terrible Life Choices appeared first on Nir and Far. Changing Your Habits Upgrading Yourself biases

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Here’s How Fortnite ‘Hooked’ Millions

Nir Eyal

Nir’s Note: This guest post is by Patricio O’Gorman, technology consultant and professor at Universidad de Palermo. If you have kids, you’ve likely heard about Fortnite. The wildly popular online battle game has amassed over 125 million players and hosts more than 3 million concurrent players. The game “has brought in more revenue in a […]. The post Here’s How Fortnite ‘Hooked’ Millions appeared first on Nir and Far. Behavioral Design In Action

5 Early Indicators Your Embedded Analytics Will Fail

Many application teams leave embedded analytics to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn—demands change. But by then, it may be too late. In this White Paper, Logi Analytics has identified 5 tell-tale signs your project is moving from “nice to have” to “needed yesterday.". Brought to you by Logi Analytics.

Hyperbolic Discounting: Why You Make Terrible Life Choices

Nir Eyal

Nir’s Note: This guest post is written and illustrated by Lakshmi Mani, a product designer working in San Francisco. Have you ever had a mounting pile of work you know you need to do but for some reason didn’t? There’s an important deadline looming, your boss is breathing down your neck, the pressure is on — […]. The post Hyperbolic Discounting: Why You Make Terrible Life Choices appeared first on Nir and Far. Changing Your Habits Upgrading Yourself biases

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How to Trigger Product Usage that Sticks

Nir Eyal

Nir’s Note: This guest post is by Janet Choi, Senior Manager of Product Marketing and Content at Customer.io Meditation, like any healthy habit, takes repetition to stick. But while the folks behind Calm, a meditation and mindfulness app, knew their product’s core value was helping people to learn and build a meditation practice—initially they didn’t put […]. The post How to Trigger Product Usage that Sticks appeared first on Nir and Far.

Peak-end rule: Why You Make Terrible Life Choices

Nir Eyal

It’s New Year’s Eve. There I am on the dance floor – it’s teeming with people and there’s hardly space to breathe. Loud thumping music pierces my eardrums and I have no idea where my friends are. Then, the guy next to me takes a misstep, spills an entire cup of beer down my shoulder. […]. The post Peak-end rule: Why You Make Terrible Life Choices appeared first on Nir and Far. Behavior Change Uncategorized

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Peak-End Rule: Why You Make Terrible Life Choices

Nir Eyal

Nir’s Note: This post part of a series on cognitive bias co-authored with and illustrated by Lakshmi Mani. Discover other reasons you make terrible life choices like confirmation bias, hyperbolic discounting and distinction bias. It’s New Year’s Eve. There I am on the dance floor – it’s teeming with people and there’s hardly space to […] The post Peak-End Rule: Why You Make Terrible Life Choices appeared first on Nir and Far.

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Make an Impact with Analytics and Journey Maps

Speaker: Kirui K. K., Co-founder and CEO of Tanasuk Africa

If you want to offer a better user experience, it can be tempting to track each and every data point in your product. However, this can quickly get complicated and overwhelming as you collect more and more data. How do you know which metrics will help you improve? Kirui K. K., Co-founder & CEO Tanasuk Africa, wants you to know that analytics don't have to be complicated to make an impact - no matter the size of your company. Join him as he explains how to create a customer journey map, then use that map to figure out the metrics you need to know - and how to use them.

The Secret to Sending Emails and Notifications That Work

Nir Eyal

In this video I discuss the psychology of sending good triggers. The video is based on an earlier post written with Ximena Vengoechea. What do you think? What are some examples of well-timed triggers? Let me know in the comments.

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