Nir Eyal

Don’t Write About What You Already Know — Instead, I’m “Writing To Learn”

Nir Eyal

For me, writing is a wonderful way to go deep on a problem I’m struggling with. As my friend and fellow author, Gretchen Rubin told me, “Research is me search.” When I’m struggling with one thing or another, my first step is to think through the problem myself.

You Don’t Need a Mentor. You Need a Buddy.

Nir Eyal

When you’re struggling to achieve your personal or professional goals, do you ever wish you could speak with a famous mentor? If only you could connect with a super successful business leader like Jeff Bezos or Meg Whitman, then you’d have the answers you’re looking for.

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Why It’s So Hard to Shake the Way People Make You Feel

Nir Eyal

Good or bad, our feelings color how we see people. In psychology, a “trapped prior” is a perception of reality that’s colored, or trapped, by past experiences. If not treated, trapped priors can turn into debilitating phobias.

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The 4 Steps to Becoming Indistractable

Nir Eyal

Overcoming distraction is the struggle of our time. Here are 4 simple steps to manage your wandering mind. The post The 4 Steps to Becoming Indistractable appeared first on Nir and Far. Distraction

Customer Preferences: How Community Can Deliver a Simplified Experience

Your customers want a simplified customer experience. Make sure you give it to them with community. Download the whitepaper to learn more!

If You Don’t Plan Your Time, Someone Else Will

Nir Eyal

Most people are stingy with their money and generous with their time. We cut coupons, split checks, and debate whether we should buy a 99-cent app. However, when it comes to our time and attention, we give it away to anyone who wants it without thinking twice.

Planning a Vacation Is Practice for a Great Life

Nir Eyal

When I was 13, my parents and I went to Europe on vacation. It was miserable. My father wanted to hit all the major sites, while my mother just wanted to relax. Because they couldn’t agree on what to do, none of us got the vacation we’d hoped for.

The Time Management Technique That Can Work For Anyone

Nir Eyal

Too often, people eschew a method of bettering their life by naming the reasons it won’t work for them. For most people, it’s not that timeboxing doesn’t work for them — it’s that they’re scared of it. The post The Time Management Technique That Can Work For Anyone appeared first on Nir and Far.

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How a Morning Brain Dump Helps You Stay on Track All Day

Nir Eyal

Even when something is weighing on your mind, taking a minute to write it out can help you get the most out of your day. Here’s how. The post How a Morning Brain Dump Helps You Stay on Track All Day appeared first on Nir and Far. Distraction

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How to Tame Your Wandering Mind and Actually Get Some Work Done

Nir Eyal

You have a big deadline looming, and it’s time to hunker down. But every time you start working, you find that, for some reason, your mind drifts off before you can get any real work done. What gives? What is this cruel trick our brains play on us, and what do we do about it?

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Knowing What Products Not to Build: A Case Study With NBC Universal

Knowing what not to build is just as important as what to build when it comes to product development. Learn how NBC Universal saved millions by knowing what not to build and created a more cohesive customer experience with Feedback Loop.

Habits Are Overrated

Nir Eyal

These days, when someone says they want to form a “habit,” what they often mean is that they want to make drudgery effortless. That is, they don’t want to actually do the work, rather they want to have done it—past tense. The trouble is, trying to build a habit is often a self-defeating trap.

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Planning Ahead Is the Key to Living With More Spontaneity

Nir Eyal

It seems counterintuitive, but spontaneity can’t happen without a bit of advanced planning. Only people with spare time can be spontaneous. The post Planning Ahead Is the Key to Living With More Spontaneity appeared first on Nir and Far. Creativity

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How to Escape the Vicious Cycle of Distraction

Nir Eyal

You have time for everything, even if it doesn’t feel that way. People are always saying “there aren’t enough hours in the day” to get stuff done. And yet research suggests that the average working American has four hours of leisure per day.

The Key to Behavior Change is Identity Change

Nir Eyal

One of the most effective ways to change your behavior is to change your identity. I don’t mean joining the CIA or a witness protection program, or adopting an alter ego. I mean, rather, changing the way you see yourself.

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Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

Why You’re Never Going to Be Satisfied With Life

Nir Eyal

Why are we perpetually restless and unsatisfied? The truth is, we’re not wired to feel content or satisfied. Here's why that's a good thing. The post Why You’re Never Going to Be Satisfied With Life appeared first on Nir and Far. Introspection

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Steal These 3 Advertising Secrets–To Use As Motivation Hacks

Nir Eyal

You can create some powerful motivation hacks by learning techniques from the persuasion business. The reason why you hate being micromanaged by your boss is the same reason why, as a kid, you refused to put your coat on when your mom told you to bundle up.

How to Get a Friend to Put Away Their Phone Without Being a Jerk

Nir Eyal

Are we ever exclusively in our friends’ company? Our phones are almost assuredly present and ready to interrupt us with a poorly timed notification. Who hasn’t seen a friend divert their attention, mid-conversation, to reflexively check their phone?

Timeboxing: The Most Powerful Time Management Technique You’re Probably Not Using

Nir Eyal

The post Timeboxing: The Most Powerful Time Management Technique You’re Probably Not Using appeared first on Nir and Far. Time Management

Better Learning, Better Results: A Guide for Product and Project Leaders

Continuous improvement is the differentiator that can drive your team to the next level. Download our 4-step guide to collaborative learning and position your team for success.

How the Ancient Greeks Beat Distraction

Nir Eyal

Distractions seem ubiquitous today, but they’ve always been a part of human life, even going back to Greek mythology. Here’s how to resist them. The post How the Ancient Greeks Beat Distraction appeared first on Nir and Far. Distraction

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How to Survive in a World of Information Overload

Nir Eyal

We live in a world of too much information, and it’s nothing less than a blessing. Throughout most of human history, access to knowledge was limited. Power equated to how much information you had access to. Kings built great libraries, and texts were rare and valuable things.

The Real Reason Why You Sabotage Your Own Goals

Nir Eyal

The post The Real Reason Why You Sabotage Your Own Goals appeared first on Nir and Far. Motivation

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The Pursuit of ‘Flow’ Is Overrated

Nir Eyal

The idea of flow is considered by many to be the epitome of productivity. Also known as “being in the zone” or “hitting your stride,” flow captivates us with its promise of becoming so absorbed in what we’re doing that we tackle tasks effortlessly. That magical zone is great when you can find it.

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A Strategic Guide to Community Gamification

Does creating engaged customers and impacting CS objectives sound interesting? Learn more about how gamification can help your customer success team in our free eBook.

Stop Thinking About Your Bad Habits! [Do This Instead.]

Nir Eyal

The post Stop Thinking About Your Bad Habits! [Do Do This Instead.] appeared first on Nir and Far. Habits

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The New York Times Uses the Very Dark Patterns it Derides

Nir Eyal

The post The New York Times Uses the Very Dark Patterns it Derides appeared first on Nir and Far. Integrity

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How to Make Sure Working From Home Doesn’t Mean You’re Always Working

Nir Eyal

When large swaths of the U.S. population transitioned to work from home in March 2020, they lost that critical physical boundary between their work domain and other life domains. As a result, those facets of life have bled into each other, with work often taking precedence.

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Why Do People Believe the ‘Social Media is Mind Control’ Myth?

Nir Eyal

The post Why Do People Believe the ‘Social Media is Mind Control’ Myth? appeared first on Nir and Far. Self Discipline

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Product Research 201: The Intermediate Guide to De-Risking Decisions

Bring the voice of the customer into your decisions with product market research. This guide will help you find out how to clearly define your learning objective, create questions to support the objective, build screener questions to get the right audience, and more!

Can We Please Stop Calling Everyone “Addicted”?

Nir Eyal

It’s disrespectful, degrading, and disempowering.

Getting Over FOMO, the Fear of Missing Out

Nir Eyal

FOMO, the "fear of missing out,” refers to the feeling of “anxiety that an exciting or interesting event may currently be happening elsewhere.”

Tame Daily Distractions With a ‘Precommitment Pact’

Nir Eyal

The post Tame Daily Distractions With a ‘Precommitment Pact’ appeared first on Nir and Far. Distraction

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I Changed My Mind About Saying “Merry Christmas,” and You Should Too

Nir Eyal

In fifth grade, I was the only Jewish kid in my elementary school class.

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Put Your Data to Work: The Complete Playbook

Turn your data into a competitive advantage. This playbook contains: Exclusive stats, research & insights on how the pandemic affected businesses. A comprehensive “Request For Proposal” (RFP) checklist and an interactive quiz to test your data knowledge.