Nir Eyal

Stop Confusing Habits for Routines: What You Need To Know

Nir Eyal

The post Stop Confusing Habits for Routines: What You Need To Know appeared first on Nir and Far. Habits

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Learn How To Avoid Distraction In A World That Is Full Of It

Nir Eyal

The post Learn How To Avoid Distraction In A World That Is Full Of It appeared first on Nir and Far. Distraction

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[Focus Guide] How To Make The Most Out Of Your Time And Your Life

Nir Eyal

The post [Focus Guide] How To Make The Most Out Of Your Time And Your Life appeared first on Nir and Far. Focus

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Using Slack: How To Be Distraction Free Like It’s Builders

Nir Eyal

The post Using Slack: How To Be Distraction Free Like It’s Builders appeared first on Nir and Far. Distraction

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Rapid Experimentation at Every Stage of Product Development

Speaker: Tanya Koshy, VP of Product, UserTesting

Experimentation isn't something you do once you have designs or once you’ve built the product; it's important to validate early and often to better understand your customer, their needs, and the market opportunity. Join Tanya Koshy, VP of Product at UserTesting, as she explores how, by using customer feedback at every stage of the product development process, you can better and more quickly iterate on your product ideas. Ultimately, this rapid experimentation during development will enable you to deliver customer value faster.

The Addictive Products Myth: Who Is the Culprit Here?

Nir Eyal

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Fundamental Attribution Error: Why You Make Terrible Life Choices

Nir Eyal

There I was, sitting in a packed movie theatre. I waited two years for this sequel and I’ve got enough popcorn and diet soda to last me a full three hours. Fifteen minutes into the movie, the hero and villain are facing off for the first time when a lady bursts into the theater. Trying […].

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The One Fitness App That Hooked Me For Good

Nir Eyal

Could there be a behavior more antithetical to human nature than exercise? Our caveman ancestors, if they could observe our workout habits today, would think we’ve lost our minds. We lift heavy objects into the air and return them to the exact spot where we picked them up.

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The Most Important Skill of the Future is Being ‘Indistractable’

Nir Eyal

The post The Most Important Skill of the Future is Being ‘Indistractable’ appeared first on Nir and Far. Indistractable Relationships

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1 Thing You Need To Know To Save You From Your Email Inbox

Nir Eyal

The post 1 Thing You Need To Know To Save You From Your Email Inbox appeared first on Nir and Far. Productivity

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How to Monetize Data with Analytics

For software vendors looking to grow their customer base and increase revenue in a crowded marketplace, successfully and seamlessly integrating analytics into a SaaS product is critical. Learn how to monetize and productize data with embedded analytics.

Here Are The 4 Simple Introspection Steps That Will Boost Self Awareness

Nir Eyal

The post Here Are The 4 Simple Introspection Steps That Will Boost Self Awareness appeared first on Nir and Far. Introspection

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How To Disarm Internal Triggers and Improve Focus

Nir Eyal

The post How To Disarm Internal Triggers and Improve Focus appeared first on Nir and Far. Focus

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How to Use Psychology to Make Persuasive Video

Nir Eyal

Nir’s Note: This guest post is excerpted from Nathalie Nahai’s best-selling book, Webs Of Influence: The Psychology of Online Persuasion. A film, a piece of theatre, a piece of music, or a book can make a difference.

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Social Media has the “Exact Same Negative Effect on Depression” as Eating Potatoes

Nir Eyal

It feels impossible to tell if the technology our kids use should be celebrated or feared. A few years ago I wrote a book, Hooked, about how technology can be used to change our habits. I intended the book to teach startups how to build healthy habits, but now I’m not so sure. With headlines […]. The post Social Media has the “Exact Same Negative Effect on Depression” as Eating Potatoes appeared first on Nir and Far. Digital Distraction

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The Science of High-Impact Experimentation

Speaker: Holly Hester-Reilly, Founder and Product Management Coach, H2R Product Science

Too many product teams don't know what to test, which leads to poorly designed experiments and unclear results. How can a product manager be certain they’re making effective decisions when it comes to experimentation? Join Holly Hester-Reilly, Founder and Product Management Coach at H2R Product Science, as she walks us through the entire experimentation process, from deciding what to test to sharing the results with stakeholders, to illustrate what strong testing practices look like and how they can be implemented in every organization.

Why Do Google and Apple Want You to Use Your Phone Less?

Nir Eyal

This week Apple follows Google by announcing features to help people cut back on their tech use. Why would the companies that make your phone want you to use it less? If tech is “hijacking your brain” with their “irresistible” products, as some tech critics claim, why are these companies now acting against their own […]. The post Why Do Google and Apple Want You to Use Your Phone Less? appeared first on Nir and Far. Digital Distraction

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How Bad is Tech Use for Kids, Really?

Nir Eyal

It feels impossible to tell if the technology our kids use should be celebrated or feared. A few years ago I wrote a book, Hooked, about how technology can be used to change our habits. I intended the book to teach startups how to build healthy habits, but now I’m not so sure. With headlines […] The post How Bad is Tech Use for Kids, Really? appeared first on Nir and Far. Digital Distraction Distraction Indistractable Relationships

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How to Achieve Your Goals By Creating an Enemy

Nir Eyal

DJ Khaled, the one-man internet meme, is known for warning his tens of millions of social media followers about a group of villains he calls “they.” They don’t want you motivated. They don’t want you inspired,” he blares on camera. They don’t want you to win,” he warns.

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How Cognitive Biases Can Help (and Hurt) Your Business

Nir Eyal

Nir’s Note: Buster Benson is a product manager at Slack who worked previously at Twitter and Habit Labs and is working on a new book about cognitive biases. He’ll be speaking at the upcoming Habit Summit in April. You can register here!)

Books 276

Design and Run Experiments That Actually Progress Your Business

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Experimenting as a way to explore new products, services, and business models can help eliminate the guesswork involved in building something your customers actually value. That said, it's often quite tricky to take your vision and figure out the first experiment to run. How do you get started? How can you ensure your experiments are well-designed? Join Nick Noreña, educator, entrepreneur, and currently an Innovation Coach at Kromatic, as he walks us through how we can figure out the right experiments to run for any product or service, and in organizations of all sizes.

The Truth About Kids and Technology: Jean Twenge (iGen) and Nir Eyal (Hooked) Discuss Tech’s Effect on Children’s Mental Health

Nir Eyal

Recently, I was invited to discuss how technology might impact children’s mental health at the Johnson Depression Center at the University of Colorado. I shared the stage with Dr. Jean Twenge, author of the book iGen and an article in The Atlantic that got a lot of attention titled, “Have Smartphones Destroyed a Generation?” ” Dr. Twenge and I […].

This Weird Research-Backed Goal Setting Hack Actually Works

Nir Eyal

Nir’s Note: This article on goal setting was originally published in early 2016 but got such a great reader response that I decided to expand and update it along with adding the video below. Let me know what you think in the comments.

Distinction Bias: Why You Make Terrible Life Choices

Nir Eyal

There I was, looking at an enormous wall of television screens. Each one flashed the exact same scene? —? a beautiful flower slowly blooming to reveal each petal, pistil, and stamen in exquisite super high definition detail. It was downright sexy. But now it was time to make my choice. Would I buy the $400 […]. The post Distinction Bias: Why You Make Terrible Life Choices appeared first on Nir and Far

How to Use Personality Science to Drive Online Conversions

Nir Eyal

Nir’s Note: This guest post is by Vanessa Van Edwards, lead investigator at the Science of People — a human behavior research lab.

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How to Design Strong Experiments

Speaker: Franziska Beeler, Head of Cloud Academy, and Tendayi Viki, Associate Partner, Strategyzer

When testing new business and product ideas, choosing the right experiment is just the beginning. After we have chosen our experiment, it’s important that we spend some time designing it well. Join Tendayi Viki, corporate innovation expert and associate partner at Strategyzer, and Franziska Beeler, Head of Cloud Academy at Strategyzer, as they walk us through the three key elements that help you design stronger experiments and come away with the evidence you need to advance your idea.

How Netflix’s Customer Obsession Created a Customer Obsession

Nir Eyal

Nir’s Note: This guest post is by Gibson Biddle, former VP at Netflix and CPO at Chegg. Gibson is speaking at the Habit Summit in San Francisco on April 11th. In 2005, as I joined Netflix as VP of Product, I asked Reed Hastings, the CEO, what he hoped his legacy would be. His answer: “Consumer science.” […]. The post How Netflix’s Customer Obsession Created a Customer Obsession appeared first on Nir and Far. Behavioral Design In Action

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Confirmation Bias: Why You Make Terrible Life Choices

Nir Eyal

Nir’s Note: This post is co-authored with and illustrated by Lakshmi Mani, a product designer working in San Francisco. You walk into your first yoga class. You’re a little insecure about your weight and how your yoga clothes cling to your body revealing every flaw. You’re nervous about making a fool of yourself. Your eyes instantly […]. The post Confirmation Bias: Why You Make Terrible Life Choices appeared first on Nir and Far. Changing Your Habits Upgrading Yourself biases

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Here’s How Fortnite ‘Hooked’ Millions

Nir Eyal

Nir’s Note: This guest post is by Patricio O’Gorman, technology consultant and professor at Universidad de Palermo. If you have kids, you’ve likely heard about Fortnite. The wildly popular online battle game has amassed over 125 million players and hosts more than 3 million concurrent players. The game “has brought in more revenue in a […]. The post Here’s How Fortnite ‘Hooked’ Millions appeared first on Nir and Far. Behavioral Design In Action

Here Are The 4 Simple Introspection Steps That Will Boost Self Awareness Copy

Nir Eyal

test The post Here Are The 4 Simple Introspection Steps That Will Boost Self Awareness Copy appeared first on Nir and Far. Introspection

Get Better User Insights With Wasteless Validation

Speaker: Tim Herbig, Product Management Coach and Consultant

Product teams tend to get ahead of themselves by rushing from idea straight to building a Minimum Viable Product (MVP). How can a product manager slow their team down and prevent them from wasting valuable resources? Join Tim Herbig, Product Management Coach and Consultant, as he introduces a new way of understanding MVPs and explores how you can approach validation without wasting the resources of your development team.

Kids’ Video Game Obsession Isn’t Really About Video Games. It’s About Unmet Psychological Needs.

Nir Eyal

Many parents are concerned with their child’s seemingly obsessive video game play. Fortnite, the most recent gaming phenomenon, has taken the world by storm and has parents asking whether the shooter game is okay for kids. The short answer is yes, Fortnite is generally fine. Furthermore, parents can breathe easier knowing that research suggests gaming […]. The post Kids’ Video Game Obsession Isn’t Really About Video Games. It’s About Unmet Psychological Needs. appeared first on Nir and Far.

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Hyperbolic Discounting: Why You Make Terrible Life Choices

Nir Eyal

Nir’s Note: This guest post is written and illustrated by Lakshmi Mani, a product designer working in San Francisco. Have you ever had a mounting pile of work you know you need to do but for some reason didn’t? There’s an important deadline looming, your boss is breathing down your neck, the pressure is on — […]. The post Hyperbolic Discounting: Why You Make Terrible Life Choices appeared first on Nir and Far. Changing Your Habits Upgrading Yourself biases

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How to Trigger Product Usage that Sticks

Nir Eyal

Nir’s Note: This guest post is by Janet Choi, Senior Manager of Product Marketing and Content at Customer.io Meditation, like any healthy habit, takes repetition to stick. But while the folks behind Calm, a meditation and mindfulness app, knew their product’s core value was helping people to learn and build a meditation practice—initially they didn’t put […]. The post How to Trigger Product Usage that Sticks appeared first on Nir and Far.

Peak-end rule: Why You Make Terrible Life Choices

Nir Eyal

It’s New Year’s Eve. There I am on the dance floor – it’s teeming with people and there’s hardly space to breathe. Loud thumping music pierces my eardrums and I have no idea where my friends are. Then, the guy next to me takes a misstep, spills an entire cup of beer down my shoulder. […]. The post Peak-end rule: Why You Make Terrible Life Choices appeared first on Nir and Far. Behavior Change Uncategorized

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An Adult Conversation About Estimates

Speaker: Beekey Cheung, Software Consultant, Professor Beekums, LLC

Estimates are a contentious topic in software development. Most of our development teams hate providing estimates and many managers are starting to view them as unnecessary. As senior software leaders, how can we determine whether estimates are helpful or harmful to our teams? We are excited to be joined by Beekey Cheung, a software consultant and blogger known as Professor Beekums, who has helped many leaders and teams go from fearing estimates to using them appropriately. He'll walk us through the value of estimates, how to overcome the hesitancy many have in giving them, and how to provide better estimates.

Peak-End Rule: Why You Make Terrible Life Choices

Nir Eyal

Nir’s Note: This post part of a series on cognitive bias co-authored with and illustrated by Lakshmi Mani. Discover other reasons you make terrible life choices like confirmation bias, hyperbolic discounting and distinction bias. It’s New Year’s Eve. There I am on the dance floor – it’s teeming with people and there’s hardly space to […] The post Peak-End Rule: Why You Make Terrible Life Choices appeared first on Nir and Far.

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This Is The Most Important Skill Parents Should Teach Their Kids

Nir Eyal

The post This Is The Most Important Skill Parents Should Teach Their Kids appeared first on Nir and Far. Indistractable Relationships

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The Secret to Sending Emails and Notifications That Work

Nir Eyal

In this video I discuss the psychology of sending good triggers. The video is based on an earlier post written with Ximena Vengoechea. What do you think? What are some examples of well-timed triggers? Let me know in the comments.

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Here’s How Amazon’s Alexa Hooks You

Nir Eyal

Nir’s Note: This guest post is by Darren Austin, Partner Director of Product Management at Microsoft. Last year we added a new member to our household. I must admit that upon first meeting her, our initial impression was that she was a little creepy. Today though, we can’t imagine life without her. We’ve never seen […]. The post Here’s How Amazon’s Alexa Hooks You appeared first on Nir and Far.

Walk a Mile in Your Customer's Shoes

Speaker: Steven Haines, Founder and CEO, Sequent Learning Networks

Product professionals use phrases like "voice of the customer," and "user experience" so often that it can be easy to lose sight of their actual meanings. How can we, as product professionals, learn to keep customers and users at the heart of our work? Join Steven Haines, globally recognized thought leader and author, as he guides us through a memorable journey demonstrating how you can walk a mile in their customer's shoes. He'll explore how, by developing true empathy for your users, you can ensure you're creating the features and products they actually want.