Nir Eyal

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Limiting Beliefs: Ditch the 4 Dream Killers Holding You Back

Nir Eyal

You’re probably not going to fulfill all your goals this year. And if you don’t, it likely won’t be because you’re incapable; it will be because you got in your own way. A slew of self-limiting beliefs will distract you from your goals and New Year’s resolutions. Below are four ways you’re likely to shoot yourself in the foot with self-limiting beliefs, plus ways you can learn to get out of your own way.

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Sales Psychology: Why You Make Terrible Buying Choices

Nir Eyal

Did the load of gift returns you made in January make you realize that you need to be a smarter shopper? During the holidays, we’re bombarded with ads and sales pitches that use psychological tactics to grab our attention. These messages make it tough for us to make smart shopping choices. The post Sales Psychology: Why You Make Terrible Buying Choices appeared first on Nir and Far.

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Listening to Fitness Gurus is Making You Fat

Nir Eyal

You could feel the excitement buzzing through the WhatsApp channel. An A-list fitness guru reportedly spending millions of dollars yearly to reverse aging was in town to hold an in-person workout. Without hesitating, I signed up. I was interested in seeing Mr. Guru in action and eager to be inspired by his approach. The post Listening to Fitness Gurus is Making You Fat appeared first on Nir and Far.

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The Magic of Now, Not How

Nir Eyal

Airbnb began as a weekend project when the founders sent an email offering their living-room air mattress to hotelless attendees of a major design conference. Facebook started when Mark Zuckerberg built a clone of ConnectU over the weekend and told everyone in his dorm about it. Most of us think we are never ready for what we want: being in a relationship, living in another country, or starting a business.

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The App that Transforms Drinking Habits: a Case Study

Nir Eyal

As a child of two parents who both struggled with alcoholism, Nick Allen had a choice to make when it came to his own drinking. He could follow the same destructive path his parents took, or he could swear off drinking altogether. But for Allen, and millions of others like him, all or nothing wasn’t much of a choice. Instead, Allen found a third way and co-founded a multimillion-dollar company in the process: Sunnyside.

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3 Steps to Master Your Emotions and Be Your Best Self

Nir Eyal

You won’t evolve if you ignore your emotions. Mastering them is the best hack for becoming your best self at work and at home. I discovered the power of managing emotions when I set out to find a cure for my chronic distraction. I was struggling to the point that it was affecting my relationship with my daughter: whenever we spent quality time together, I found myself fiddling with my phone, my mind elsewhere.

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The Ultimate Guide to Unstoppable Motivation

Nir Eyal

The Pacific Crest Trail is renowned as one of the most arduous—and sometimes dangerous—hiking trails in America. Every summer, thousands of intrepid walkers set off on the trail, beginning in spring and knowing they won’t arrive at the Canadian border until five months later. For most people, this sounds like a hellish feat of endurance. For University of Missouri professor Kennon Sheldon, it sounded like a perfect opportunity for a psychological experiment.

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