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Why designers fail to integrate into Agile teams

UX Planet

Prescriptive Agile frameworks make it hard for designers to add valuable contributions to the team. Desperate to find an alternative to our ineffective process, I stumbled upon Agile and it blew my mind. But in my new Agile team, I was designing fragments that felt incomplete. In 2011 I was a UX Designer in a design studio.

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Product Positioning Strategies For SaaS: Types and Examples

Userpilot

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback.

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My Faith in True Market-Facing, Customer-Value-Driven Product Management Has Been Fully Restored!

Product Management University

Cranking user stories through the agile factory. After more than two dozen conversations with product management VPs and SVPs, I’m happy to report the market-facing, customer-value-driven product management I’ve long known is alive and well. Here’s the reason I love the vertical market approach. Writing epics and stories.

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Most Financial Planning & Analysis vendors aren’t sticking with their positions long enough to claim them

Messages that Matter

Messages that Matter Messages that Matter Thirteen out of seventeen Financial Planning & Analysis (FP&A) vendors have changed their positions since my last assessment conducted in May 2022. Only Kepion has done it right by sticking with the same unique position – “Planning your way” – for more than three years.

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How Product Marketing Roadmaps Drive Sales | Shifting Market, Shifting Strategy | Agile: We’ve Come Full Circle

Product Management University

This month we explore the value of a product marketing roadmap to sales. We also look in the rear-view mirror at Agile and discuss what’s changed and what hasn’t along with tips for dealing with flat growth and shifting market conditions. Agile Development: What’s Changed and What Hasn’t?

Agile 100
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6 Key Challenges of Agile Transformation in a Hybrid Environment and 8 Strategies to Overcome Them

Agile Velocity

As the pace of change continues to accelerate, embracing agility – the ability to turn on a dime for a dime – has become a key to ongoing success for many organizations. However, when companies launch Agile Transformations in hybrid environments, it can introduce a new set of challenges. All fit our definition of hybrid.

Agile 79
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The Market Requirements Document (MRD): What Product Managers Need To Know

The Product Coalition

However, if there’s one skill that is common to all product managers, it’s continuous market monitoring and research. That’s where a market requirements document comes into play. The market requirement document is a strategic artefact that product managers usually write. What is included in a market requirements document (MRD)?

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