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Product Differentiation – What Does Your Product Do Better?

BrainMates

Take a moment to observe any industry or segment and identify a few brands or products you’re familiar with. Is there a particular brand that stands out in delivering a superior experience? Branding: By understanding your target audience and the factors they value, you can refine your branding to resonate more deeply with them.

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The three strands of brand authenticity

Intercom, Inc.

One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. Brand Identity: When customers interact with your brand, is your value proposition clear? Three reasons companies get this stuff wrong.

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Travel Apps: 2022 Mobile Customer Engagement Benchmarks

Alchemer Mobile

The mobile investments teams made to Travel apps in 2020 paid off in 2021, fast-tracking the comeback Travel brands desperately needed after a year of uncertainty and low engagement, particularly in Transportation and Hospitality and Tourism. In 2021, brands were able to have more free conversations with their consumers.

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Post-Pandemic Mobile App Improvement Strategies by Industry | Travel & Hospitality, Retail & Shopping, Food & Drink

Alchemer Mobile

The first app is an airline, which has seen a massive drop in DAU. The data tells us that the lodging industry was impacted more quickly than the airline industry as COVID-19 began to take hold in the US, even though both industries were hit hard. So, what are Travel and Hospitality brands to do?

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Key Mobile Strategies for Travel Apps During the Reopening Process

Alchemer Mobile

While travel looks like it will remain relatively unpopular in the first half of 2021 due to COVID concerns, travel brands are gearing up for a surge of travelers in the second half of the year. The way consumers interact with brands through their mobile devices has fundamentally changed – forever. Personalization.

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How a Well-designed Mobile App can Eliminate the Stress of Travel

Alchemer Mobile

Picture this: You’re sprinting through the maze-like airport as the airline calls your name over the intercom. If you’re a travel brand developing an app for your airline, hotel, rideshare, etc. United Airlines’ recent app upgrade introduced several new unique features to enhance the customer experience using personalization.

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16 Product Management Quotes to Leave You Inspired

Alchemer Mobile

If we listen to the customer and give them what they need, they’ll reciprocate with love and loyalty to your brand.”. – Francis Brown, Product Development Manager at Alaska Airlines. “At the heart of every product person, there’s a desire to make someone’s life easier or simpler. Bill Gates, Microsoft.