Product Management University

JULY 7, 2020

Is the maturation of B2B product management and marketing keeping up with the demands of the market? B2B technology companies today bear little if any resemblance to those of the mid to late 90’s, yet a big chunk of the industry is still practicing product management and product marketing the exact same way it did 20-25 years ago.

B2B 165

B2B Marketing Product Management Product Manager 165

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 92

Feedback Software Analytic Tools B2B Embedded Analytics 92

Userpilot

OCTOBER 15, 2022

Want to improve your SaaS retention rates and looking for B2B customer experience best practices to get started with? In this article, we’ll cover: The essential components of the B2B customer experience. 15 B2B customer experience best practices that drive business growth. What is B2B customer experience?

Customer Experience 92

Customer Experience B2B User Testing Customer Feedback 92

UX Studio

SEPTEMBER 6, 2023

Even big B2B players (Business-to-Business) were interested in UX research. We had to think differently when doing research with B2B customers. Now, in this article, we’re sharing with you the tips we collected during years of hard work. Think of it as your compass for navigating the world of B2B research.

User Testing 59

User Testing Customer Feedback Research Software B2B 59

Userpilot

SEPTEMBER 29, 2022

How can macro and micro-segmentation (B2B) improve your product marketing ROI and contribute to more revenue and product growth ? In this article, we’ll cover: What macro and micro-segmentation are, and the differences between them. The most common variables used in B2B segmentation. What is B2B market segmentation?

Analytic Tools 79

Analytic Tools Customer Experience B2B Data Visualization 79

ProductPlan

JANUARY 17, 2023

These are typically very different people with very different problems and motivations in B2B environments. For the rest of this article, we’ll assume the former.) In the B2B world, the search and filtering functions on LinkedIn are a great way to find individuals and companies who fit your profile. Where will you find them?

B2B 59

B2B User Testing Customer Feedback Customer Experience 59

Product Management University

JANUARY 23, 2017

Wealth made simple: news and articles from IRC Wealth. B2B Product Marketing Job Description. Related Articles on the Product Marketing Role. The post The Ideal Product Marketing Candidate for B2B appeared first on Proficientz. This sample product marketing job description just might ruffle a few feathers.

B2B 133

B2B Product Marketing Marketing Healthcare 133

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee. Know your user. Caught your interest?

B2C 118

B2C B2B Reporting Tools Feedback Software 118

The Product Coalition

JULY 4, 2023

In this article we’ll describe our own Product Hunt launch experience. This article will benefit anyone who’s considering a launch on Product Hunt and looking for a strategy that will get results. The experience of three launches, to be precise! Now we’re ready to share our experience and the discoveries we’ve made on this journey.

Customer Experience 113

Customer Experience B2B ChatGPT Reporting Tools 113

Userpilot

OCTOBER 1, 2022

As already mentioned at the beginning of the article, adoption results in retention. For example, here’s how Mailchimp celebrates when you schedule your first campaign: Gamified message on Mailchimp. Tweaking smaller elements like the choice of button colors or in-app messaging to optimize the product experience.

Feedback Software 92

Feedback Software Research Software User Testing Onboarding KPIs 92

Userpilot

SEPTEMBER 29, 2022

Looking to try out new B2B customer engagement strategies to improve your product’s overall user experience and drive retention? 17 B2B customer engagement strategies for each stage of the user’s journey: Start developing your customer engagement strategy with user journey mapping. Engage customers with in-product messaging.

Feedback Software 52

Feedback Software B2B Customer Feedback User Testing 52

Intercom, Inc.

APRIL 7, 2020

” To find out, we surveyed 400 support managers, directors, and executives across both B2B and B2C and affected industries like media, healthcare, and technology. According to our research, 54% of B2B support teams are seeing increased volume, along with 45% of B2C support teams. Their SVP of Customer Experience Margaret K?dziora

Customer Experience 217

Customer Experience Reporting Tools Research Software Data Visualization 217

Userpilot

OCTOBER 16, 2022

In this article, we’ll discuss what exactly customer intimacy means and how you can nurture long-lasting relationships that result in retention. Offer diverse formats of content such as articles, video tutorials and webinars to make sure every person will find support in a way that works for them.

User Testing 95

User Testing Feedback Software Research Software Analytic Tools 95

Product Talk

APRIL 5, 2023

Ellen is the Senior Director of Product Management at Orion Labs , a B2B company that offers voice communication to teams in industries like hospitality, retail, transportation, logistics, and security. We weren’t trying to go head-to-head with other messaging services. Please let us know at support@producttalk.org.

Engineering 216

Engineering Feedback Software Product Research Technical Review 216

Product Talk

FEBRUARY 2, 2022

Ellen is the Senior Director of Product Management at Orion Labs , a B2B company that offers voice communication to teams in industries like hospitality, retail, transportation, logistics, and security. Ellen shares a specific example about missed messages. A Quick Introduction to Ellen and Her Continuous Discovery Journey.

Product Research 232

Product Research User Testing Engineering Testing 232

Product Management University

OCTOBER 6, 2020

In B2B, it changes everything about how you build, market, sell and acquire customers. Other than developing core value messages, virtually nothing is the same. The consumerization of enterprise B2B products and services is in full swing. Related Articles. Here’s the bottom line. Product Led Growth In Context.

B2B 147

B2B Customer Experience Definition Demo 147

Userpilot

AUGUST 10, 2023

In this article, we’ll delve into the ins and outs of CAC, its industry-specific benchmarks, and the proven practices to improve it. Average customer acquisition cost for B2B companies The average customer acquisition cost for B2B companies is a combination of both organic and paid acquisition costs.

Customer Experience 72

Customer Experience User Friction Customer Feedback Onboarding KPIs 72

The Product Coalition

MAY 24, 2023

Analyze which messages best appeal to each audience segment and optimize your campaigns with these insights in mind. At Alconost, we think B2B videos should be as easy to understand as B2C communications. We create logical, easy-to-understand B2B videos. over and over again. Meet your target audience’s needs.

Customer Experience 117

Customer Experience User Testing Advertising Customer Feedback 117

The Product Coalition

JUNE 4, 2016

Spectacular & Dangerous Road on Earth- Tianmen Mountain Road, Zhangjiajie, China ( [link] ) When we talk about product management in tech, usually we don’t explicitly distinguish between B2C and B2B. For type of product, B2C and B2B is just the first layer. Inside B2C / B2B, it can still be very different.

B2B 60

B2B User Testing Technical Review Customer Feedback 60

Userpilot

FEBRUARY 19, 2024

This article explains: What drop-off rate is. A/B testing can help you optimize your onboarding flows and in-app messages for better conversion rates. Here are a few: For websites, the average conversion rate for B2B SaaS businesses ranges from 0.9 Why it’s important to measure it. How to calculate it. How to reduce it.

Analytic Tools 90

Analytic Tools Data Visualization Onboarding KPIs User Testing 90

Userpilot

NOVEMBER 8, 2022

This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model. A typical B2B GTM strategy details the business objectives, a unique value proposition, pricing details, marketing channels, and distribution channels. What are the main components of a B2B GTM strategy?

Feedback Software 84

Feedback Software User Testing Product Research Strategy 84

Intercom, Inc.

JANUARY 28, 2020

Enter GetAccept , the all-in-one platform for B2B sales teams that brings video, live chat, proposal design, document tracking and e-signatures together to simplify the life of a sales team. This ensures that throughout the entire buying experience, the prospect is receiving personalized messages from the same sales rep.

Customer Communications 138

Customer Communications Inbound Customer Experience Outbound 138

The Product Coalition

JULY 28, 2020

45%, for B2B products it is 25%?—?55%, The low bounce rate directly indicates how important is the problem you are trying to solve and how great your product messaging is. Users can bounce because of multiple reasons such as poor design or poor content and/or product messaging. 55%, and for lead generation websites it is 30%?—?55%.

User Testing 112

User Testing Product Research Product Marketing Testing 112

Intercom, Inc.

JUNE 12, 2018

It means you can: Auto-assign new messages from leads and users to their account owners via Operator and assignment rules. Easily message all accounts you own by using the “Owner” attribute when creating a message. What is their business type – B2B or B2C? Get alerts for all conversations started by accounts you own.

User Testing 174

User Testing Customer Experience Inbound B2C 174

Intercom, Inc.

AUGUST 13, 2019

Our bots use AI to provide customers with links to existing resources, like knowledge base articles and FAQs. Customers can ask your chatbot a question and read the answer between meetings, or get a link to a helpful article and read it during their commute. If they had, the articles likely didn’t address the person’s question.

Data Visualization 279

Data Visualization Customer Experience User Testing Customer Feedback 279

Userpilot

APRIL 24, 2024

In this article, we explain: Why investing in AI in SaaS is a must. What’s the conclusion for companies offering B2B SaaS solutions? Based on these, you could design onboarding experiences that lead users to value in less time or tailor product messaging to reflect their interests and values. What AI tools you can use.

Analytic Tools 69

Analytic Tools Feedback Software Data Visualization Reporting Tools 69

Usersnap

MARCH 16, 2023

This article will help you understand (or remind you) what a B2B2C business model is, and learn how POM navigated its industry’s challenges successfully by understanding their customers’ needs. Traditionally, we think about businesses being either B2B or B2C, however, there’s also a third model that combines the two.

Feedback Software 52

Feedback Software User Testing Customer Feedback Customer Experience 52

ProductPlan

MARCH 4, 2022

Note: We’ll assume your company sells B2B SaaS software. Let’s say that when you drafted the bio for your persona, you had learned that the typical user of your B2B app would be using it in an office. Note: If you’re selling B2B products, you probably have different messages for your user persona vs. your buyer persona.

Customer Experience 84

Customer Experience Customer Feedback User Testing Feedback Software 84

Product Management University

OCTOBER 29, 2019

If the target markets for each product are mutually exclusive, product revenue and profitability goals don’t present any issues in B2B. Related Articles. Are product revenue and profitability goals a good metric or are they counterproductive? Here’s why. Creating Your Product Vision: Two Parts Customer, One Part Product.

Differentiation 100

Differentiation B2B Vision Naming 100

Intercom, Inc.

OCTOBER 13, 2022

And finally, a new tooltips feature – our first ever customer-initiated message type. When we talk to you, our customers, we hear you talk about the same challenges across B2B and B2C companies and industries. Intercom customers typically see a 31% increase in engagement after implementing in-product messages”.

Feedback Software 118

Feedback Software Events Data Visualization Customer Communications 118

UX Studio

APRIL 11, 2024

However, we haven’t noticed any AI design tools that can tackle more specialized use cases and complex interfaces like enterprise or B2B. In one of the AI wireframes and UI generators, we prompted the tool to create some screens for a B2B e-commerce for a chemicals supplier. Image generated with DALL-E.

Research Software 77

Research Software Feedback Software Customer Feedback User Testing 77

Product Management University

APRIL 9, 2020

If there was ever a time to make sure your product priorities and marketing messages are in lockstep with the new priorities of your target customers, it’s now. Product Management University On-Demand is an online replication of our classroom training complete with video instruction, B2B examples, hands-on exercises and great templates.

Customer Experience 130

Customer Experience Healthcare B2B Framework 130

Gainsight

MARCH 25, 2020

Obviously the hotel (and hospitality more broadly) industry is impacted severely in this climate, but what’s notable is that the message is heartfelt, vulnerable, timely, factual, decisive, and action-oriented. Create personalized email messages to different stakeholders from a known person at your company.

Analytic Tools 143

Analytic Tools Data Visualization Customer Experience Customer Feedback 143

Userpilot

NOVEMBER 2, 2023

This is the main question we explore in the article. Marketing campaigns and strategies tend to involve mostly one-way communication – they communicate the message to the users. For example, the content team publishes in their blog daily articles on various aspects of SEO, SEM, PPC, and content marketing.

Feedback Software 90

Feedback Software Analytic Tools Research Software User Testing 90

The Product Coalition

FEBRUARY 11, 2023

The value matrix will also include a relevant marketing message tying the problem and solution together. Validating The Messaging Once you created a messaging, it’s time to test your messaging. Start advertising on marketing platforms using the messages you’ve just created for various audience members.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Userpilot

OCTOBER 21, 2022

So even after the deal is closed, you should still care about customer confidence—which involves following the tactics we’ll show you in this article. Customer confidence is the level of trust a B2B prospect has over your brand before making a decision. Asana’s humorous error message. What is customer confidence?

Feedback Software 95

Feedback Software User Testing Customer Experience Customer Feedback 95

Intercom, Inc.

JANUARY 25, 2022

Integrations like the Intercom integration with HubSpot empower these teams to use data from live chat and messaging, smart workflows, and business intelligence to anticipate prospect and customer needs. . Provide sales teams access to key HubSpot lead data directly from Intercom messages.

Research Software 216

Research Software User Testing Artificial Inteligence Data Visualization 216