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5 Costly Branding Mistakes

UX Planet

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

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Essential Steps to Start Your Own Business

The Product Coalition

The steps to start your business are discussed in detail further in the article. The product or services you provide should have a uniqueness that differentiates your business from others. Choose a Name for your Business The next step to starting your business is choosing a name for it.

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UI/UX Articles and Interesting Tidbits of the Week

The Product Coalition

Another pertinent article from the Nielsen Norman Group, focused on User Interviews. The article goes into details regarding the differentiation between user interviews and usability testing. Interesting article from author Sofia Quintero, focused on UX Writing. link] User Interviews. Asking users “Would you use this?”

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Common Product Vision Board Mistakes

Roman Pichler

A Brief Guide to this Article. This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. No Convincing Standout Features. Examples : “Easy-to-use user interface, calorie intake, barcode scanner”.

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The 4 Types of Product Launches

ProductPlan

This article describes the four different types of product launches and how their differences impact their expectations and execution. This means the messaging and marketing focus on educating the market about what differentiates their new product from the available alternatives. Product differentiation. Breaking In.

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Product Lifecycle Marketing 101: What Is It, the 5 Stages, and Marketing Strategies for Each Stage

Userpilot

In this article, we will be covering everything you need to know about the product life cycle. In the introduction stage, marketing efforts should aim to create a unique brand identity and generate a buzz that attracts new users. During the introduction phase, your marketing campaigns should aim to: Create a unique brand identity.

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Top 5 UI/UX Design Agencies in Poland for 2021

The Product Coalition

In this article, I’m sharing the list of Polish market leaders to help you find the best design partner more easily. Product design is one of the main differentiators in the digital competition. It plays a particular role and helps the brand to make a powerful impression on a target audience. Why Poland?