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How information architecture define your brand positioning?

UX Planet

Brand positioning: it reinforces its positioning as a a brand that helps customers achieve their desired aesthetic and functionality in every area of their room. Instead of just adopting the common movie ratings system (e.g. Spotify also have amazing information architecture, but let’s save this for another article!

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13 Brand Activation Examples From Famous Brands to Inspire You

Userpilot

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

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Revolutionizing Design with AI-Powered Design Systems

UX Planet

Exploring How AI Will Revolutionize Design System Creation, Maintenance, and Usage Design systems are an important part of every product app or website. Apart from the use and growth of design systems, the revolution of AI technology is here, and it will affect many places in our design process. But how will it be affected?

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How We Create Design Systems and Why They Are Valuable

UX Studio: Product Management

To achieve this, they have to produce a design system where they can maintain different appearances and consistency in functionality and behavior. At UX studio, we are aware of the importance of design systems. Read this article and check it out. Why to Build a Design System Having a design system helps to ensure consistency.

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How “My First Sony” Created True Brand Loyalty

The Product Coalition

Not so long ago, on a trip down memory lane, I was reminded about a nifty little tape player and recorder machine, that ruled the late 80s and early 90s, and impacted my electronic device brand preference, becoming a young adolescent! My brand loyalty would not have been so strong if it had not been for the introduction to “My First Sony”.

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How a multinational insurance company is managing design at scale through a design system

UX Planet

A success story of an enterprise design system establishment, rollout and implementation at a multinational insurance company Managing design at scale, achieving a level of design consistency and quality. Those who are studying or working on a design system can readily recognize the significance of the title.

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How to Build a Brand on Amazon

The Product Coalition

Photo by ANIRUDH on Unsplash Amazon owns over 80 different private label brands. Establishing an Amazon brand has multiple advantages over selling other people’s products. This article will address many of those advantages. If you find someone who is familiar with Amazon’s systems, you might save yourself some time.

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