Remove Automotive Remove Marketing Remove Positioning
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Transforming user experience in cars-as-a-service industry through Strategic AI/ML Integration — a…

UX Planet

As I delve deeper into understanding the capabilities and limitations of Artificial Intelligence, I see an opportunity for AI/ML to improve an existing flow in the Automotive industry. I intend to use it to improve the digital user experience of car sourcing in the CaaS automotive sector. Image Credit: Karena E.I

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447: Better product portfolio management – with Gareth Bradley

Product Innovation Educators

The traditional world is where the structure of portfolios is around projects—how a work item starts, is worked upon, and is delivered to the market. You work in the product development lifecycle, thinking about a continuous evolution of a product or service that goes into market. There are two worlds. The development cycle is long.

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The Most Disruptive Trends in Automotive Software Development in 2019

The Product Coalition

Digital transformation processes are happening across all industries and the automotive sector isn’t an exception. The last year was challenging for automotive sales, showing no increase in sold units at all, according to Statista. Only Uber’s market value as of May 2018 increased to the impressive $72 billion.

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How Blockchain Is Transforming Marketing: Four Effective Ways

The Product Coalition

Four years ago, Toyota partnered with analytics firm Lucidity to track marketing campaigns. The automotive giant entrusted customer data to a blockchain platform, allowing it to monitor the movement of advertising money. The technology paid off by pointing out unscrupulous web bots and other fraudulent sources to Toyota marketers.

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483: Nailing the customer experience to improve product value – with Jason Friedman

Product Innovation Educators

Jason has started successful businesses in several industries including medical diagnostics, automotive, spirits, and digital media. We can make it amazing, and that’s what differentiates us in the crowded market. [5:38] Once we know who that market is and what their frustrations are, we can put something together from there. [13:40]

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If I Were Building a Product Marketing Organization From the Ground Up

Product Management University

If I were building a product marketing organization from the ground up, I’d consider myself lucky. Most product marketing leaders inherit a team and then face the task of shaping it to meet their ideal make-up and the desired goals of the organization. Here’s the big dilemma if you’re leading a product marketing team.

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How I Got My Job in Product: Emely Übler, Product Manager

Mind the Product

Here she explains how she got her job and why she sees herself as a bit of a ‘product mom’ I find what we do at Koenig & Bauer Coding really interesting as we get to work with very modern technology creating coding and marking solutions for different industries (pharmaceuticals, automotive, food and beverage etc).