Product Management University

MARCH 3, 2021

The performance of product management and the ripple effect (positive and negative) on engineering, marketing, sales and customer success is front and center this month. Enjoy The B2B Product Manager March issue. Blog: High-Octane Product Management. Product Positioning vs. Market Positioning: The Key Difference.

B2B 130

B2B Product Management Product Manager Magazine 130

Product Management University

APRIL 14, 2021

B2B Product Manager April 2021 Issue. Blog: High-Octane Product Management. Enjoy The B2B Product Manager April issue. View Previous Issues of The B2B Product Manager. Hands-on exercises for your products, your markets and your business model. Enjoy our April issue. In This Issue. Product Management Playbook.

B2B 130

B2B Product Management Product Manager Magazine 130

Product Management University

AUGUST 12, 2020

The B2B Product Manager August 2020. The B2B Product Manager August 2020 looks at the blessing and the curse that goes with marketing and selling feature-rich products. Learn how to bring it back, plus how to quantify your market focus. Enjoy the B2B Product Manager August 2020 issue. In This Issue.

Magazine 130

Magazine B2B Product Management Product Manager 130

Product Management University

OCTOBER 20, 2020

The B2B Product Manager October 2020. This month we look at the impact on product management and product marketing. Enjoy the B2B Product Manager October issue. Blog: High-Octane Product Management. Product Led Growth: How It Changes Product Management & Product Marketing? See the details below. In This Issue.

Magazine 130

Magazine B2B Product Research Product Management 130

Product Management University

JULY 15, 2020

The B2B Product Manager July 2020. This month we take a closer look at the practices of product management and product marketing and the extent to which our profession is keeping pace with the demands of our markets. Enjoy the B2B Product Manager July 2020 issue. Blog: High-Octane Product Management.

Magazine 130

Magazine B2B Product Management Product Manager 130

Product Management University

JUNE 18, 2020

The B2B Product Manager Magazine June 2020. Minimum viable products, your next job interview, analyzing markets, quantifying the value of your portfolio, creating stickier products and more. Blog: High-Octane Product Management. “SOLUTIONS” Market Analysis: 3 Key Differences That Impact Products and Positioning.

B2B 130

B2B Magazine Product Management Product Manager 130

Product Management University

DECEMBER 17, 2020

B2B Product Manager December 2020 Issue. We’d welcome the opportunity to be your partner in 2021 to become more customer outcome focused in how you build, market, sell and deploy your solutions. Enjoy the B2B Product Manager December issue. Blog: High-Octane Product Management. View the magazine. In This Issue.

Magazine 130

Magazine B2B Product Management Product Manager 130

Product Management University

NOVEMBER 17, 2020

B2B Product Manager November 2020 Issue. As the pandemic economy has forced all of us to completely rethink everything, we also give you a list of things to consider for product management, product marketing and sales in 2021. Enjoy the B2B Product Manager November issue. Blog: High-Octane Product Management.

Magazine 130

Magazine B2B Product Management Product Manager 130

Product Management University

OCTOBER 25, 2021

B2B Product Manager October 2021. The goal is to help them succeed right out of the gate with stronger market and customer domain expertise. Also on tap this month, overcoming a few myths behind product marketing and the importance of the agenda for a demo discovery meeting. Product Marketing. Enjoy our October issue.

B2B 130

B2B Product Research Product Management Product Manager 130

Product Management University

JANUARY 23, 2017

This sample product marketing job description just might ruffle a few feathers. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description. Add these criteria to your next product marketing job posting and see what happens. Don’t sweat it.

B2B 133

B2B Product Marketing Marketing Healthcare 133

Userpilot

JULY 13, 2022

Do you follow any product manager blogs? In our article, we introduce 20 of our favorite product manager blogs that every product pro should follow, regardless of their experience. Product manager blogs offer practical advice and help you expand your product management knowledge. Our favorite product management blogs.

Blog 91

Blog Analytic Tools Research Software Feedback Software 91

Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? However, customer insights can help your teams understand all aspects of your B2B partners. This post will take you through the 5 types of B2B insights, discuss the methods of collecting them, and show you the best tools for analyzing customer sentiment.

Data Visualization 84

Data Visualization Analytic Tools Feedback Software Research Software 84

Product Management University

OCTOBER 12, 2021

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way.

Product Marketing 147

Product Marketing Marketing Differentiation Healthcare 147

Product Management University

DECEMBER 20, 2018

The B2B Product Manager Magazine December 2018 is now available. We close out the year with a familiar theme: create solutions that make customers measurably better at their business and then deliver, market and sell them in a manner that drives consistent and profitable growth for your organization. Enjoy our December issue.

Magazine 100

Magazine B2B Product Management Product Manager 100

Daniel Elizalde IoT Blog

OCTOBER 24, 2023

When delivering new products to early customers, you need to strike a balance between speed to market and enough functionality to deliver real value. Many Product teams approach speed to market with a “minimum viable product” or MVP mentality.

B2B 62

B2B Product Management Product Manager Management 62

Product Management University

SEPTEMBER 15, 2020

On the surface, solving market problems versus addressing the needs of a market might sound like semantics. But the implementation of each practice in B2B organizations reveals a huge contrast between the two with a ripple effect that may be just as significant. Common Practice: Solving Market Problems.

Marketing 130

Marketing Healthcare Differentiation B2B 130

Good Product Manager

FEBRUARY 7, 2021

Recent Blog Posts. I wrote two posts for the Forrester blog that touch on popular subjects in recent client discussions: Roles and Responsibilities for Product Management and Portfolio Marketing: How Much Do They Matter? : ” May 3-6 is the annual Forrester B2B Summit North America. Upcoming Presentations and Events.

Presentation 87

Presentation Blog Product Management Product Manager 87

Product Management University

JUNE 11, 2019

The B2B Product Manager Magazine June 2019 is now available. Blog: High-Octane Product Management. Join our mailing list and get the B2B Product Manager Magazine delivered right to your inbox. The post B2B Product Manager Magazine June 2019 appeared first on Proficientz. Every product company wants successful products.

Magazine 100

Magazine B2B Product Management Product Manager 100

Product Management University

MARCH 18, 2019

This product manager job description is written specifically for B2B. What makes the product manager role unique in B2B? There are two key differences between a traditional text book product manager and a B2B product manager. Educates marketing, sales, engineering, account managers, client services, etc. Download the PDF.

B2B 113

B2B Customer Experience Product Management Product Manager 113

Userpilot

SEPTEMBER 29, 2022

How can macro and micro-segmentation (B2B) improve your product marketing ROI and contribute to more revenue and product growth ? The most common variables used in B2B segmentation. What is B2B market segmentation? What are the two approaches to B2B market segmentation? Let’s get started!

Analytic Tools 77

Analytic Tools Customer Experience B2B Data Visualization 77

Product Management University

JUNE 3, 2020

Market analysis is one of the first and most important steps in the success of any business, large or small, products and services. 3 Key Differences Between Product and Solutions Market Analysis. If you’re doing product market analysis you’re looking for opportunities to grow your product. Related Articles.

Marketing 147

Marketing Product Marketing Workshop B2B 147

Intercom, Inc.

MAY 7, 2019

There’s a stat that should strike fear in the heart of every marketer, but particularly those involved in publishing content. For content marketers, that’s a staggering amount of digital noise that you’re struggling to break through to be heard. Download Intercom on Marketing. gigabytes per year. Opinions start conversations.

Marketing 222

Marketing Data Visualization B2C User Testing 222

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee. Know your user.

B2C 118

B2C B2B Reporting Tools Feedback Software 118

Roy Madden

JUNE 29, 2021

We’re looking for a hands-on Marketing Automation Manager with Hubspot expertise to help us level up our B2B marketing efforts. Own Hubspot execution across the Sales and Marketing Hub, with a particular focus in Workflow creation and analytics. Set up and publish blog posts in WordPress. Responsibilities.

Analytic Tools 133

Analytic Tools Technical Advisors Research Software Data Visualization 133

Product Management University

SEPTEMBER 20, 2017

The next big leap for the B2B product management profession will be a complete shift away from “market problems” to a focus on “customer goals.” This will be the turning point that finally takes B2B product management to the level of influence and leadership it has always aspired to in the organization.

B2B 100

B2B Customer Experience Marketing Product Management 100

Userpilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Paid advertising, like PPC or display ads, is another common marketing strategy used by SaaS companies.

Feedback Software 88

Feedback Software Analytic Tools Research Software User Testing 88

Good Product Manager

FEBRUARY 7, 2021

Recent Blog Posts. I wrote two posts for the Forrester blog that touch on popular subjects in recent client discussions: Roles and Responsibilities for Product Management and Portfolio Marketing: How Much Do They Matter? : ” May 3-6 is the annual Forrester B2B Summit North America. Upcoming Presentations and Events.

Presentation 60

Presentation Blog Product Management Product Manager 60

Product Management University

AUGUST 23, 2018

The B2B Product Manager Magazine August 2018 is now available. This month we explore the value of a product marketing roadmap to sales. It’s not a staple in most B2B organizations but it’s just as important to your near-term revenue as a product roadmap is to your longer-term growth. Enjoy our August issue.

Agile 100

Agile Roadmap Magazine Marketing 100

Product Management University

SEPTEMBER 20, 2017

The next big leap for the B2B product management profession will be a complete shift away from “market problems” to a focus on “customer goals.” This will be the turning point that finally takes B2B product management to the level of influence and leadership it has always aspired to in the organization.

B2B 100

B2B Customer Experience Marketing Product Management 100

Userpilot

OCTOBER 23, 2022

A B2B SaaS customer journey map is key to creating a wholesome product experience for your customers. Steps to build your B2B SaaS customer journey map: Establish your company’s goals and align them to the intended customer journey mapping. B2B SaaS customer journey map. Influencer marketing campaign. Whitepapers.

Feedback Software 69

Feedback Software B2B Customer Feedback Customer Experience 69

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Pair that with in-app communication and you’ve got a pretty good marketing strategy. What is enterprise SaaS marketing? Longer sales cycles.

Enterprise 90

Enterprise Strategy Marketing Outbound 90

Product Management University

MARCH 27, 2018

The B2B Product Manager Magazine March 2018 is now available. We headline our March issue by going back to one of those marketing basics that’s all too easy to forget. In This Issue: Blog: High-Octane Product Management. In This Issue: Blog: High-Octane Product Management. Enjoy our March issue.

Definition 100

Definition Marketing Magazine B2B 100

Pragmatic Marketing

MARCH 2, 2020

Editor’s Note: You can learn details about how to employ the competitive landscape paradigm discussed in this blog in Larry and Marc’s article, “Mapping International Go-to-Market Strategies: Using the Competitive Landscape as Your Guide,” in the Winter 2020 issue of The Pragmatic.

Marketing 91

Marketing B2B Customer Experience Consulting 91

Pragmatic Marketing

MARCH 2, 2020

Editor’s Note: You can learn details about how to employ the competitive landscape paradigm discussed in this blog in Larry and Marc’s article, “Mapping International Go-to-Market Strategies: Using the Competitive Landscape as Your Guide,” in the Winter 2020 issue of The Pragmatic.

Marketing 91

Marketing B2B Customer Experience Consulting 91

Userpilot

OCTOBER 1, 2022

As you develop your product and achieve product-market fit , you must consider the technology adoption curve , which divides users into five segments: innovators, early adopters, early majority, late majority, and laggards. of the market) are excited about trying products and testing new technology. Software adoption curve. Innovators.

Feedback Software 91

Feedback Software Research Software User Testing Onboarding KPIs 91

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. Grow and lead the product marketing team. Develop strong relationships with analysts (Gartner, Forrester, etc.)

White Paper 118

White Paper Marketing User Testing Customer Experience 118