Product Management University

AUGUST 15, 2023

B2B Portfolio Management Portfolio management simplifies the strategic planning and prioritization process because product managers are collaborating more than ever to grow the market value of the portfolio in the market segments most conducive to the company’s success. PPM Explained for B2B WHITE PAPER: Product Portfolio Strategy

Product Management 246

Product Management Product Manager White Paper Management 246

Mind the Product

JANUARY 14, 2019

Not surprisingly, when you’re looking for customer validation for B2B products, there simply aren’t as many datapoints to draw from in enterprise product management as there are for consumer products. The following are some tips and tricks I’ve learned working on B2B products at Google and Rubrik, a startup in the cloud data management space.

Enterprise 169

Enterprise Customer Feedback Data Visualization User Testing 169

Intercom, Inc.

OCTOBER 1, 2020

On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. Knowing how and when to define a roadmap, who to include and how long to plan for are key elements to finding the balanced approach that you need. As you grow functions, the audience for your roadmap widens.

Roadmap 166

Roadmap Feedback Software User Testing Reporting Tools 166

Intercom, Inc.

OCTOBER 1, 2020

On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. Knowing how and when to define a roadmap, who to include and how long to plan for are key elements to finding the balanced approach that you need. As you grow functions, the audience for your roadmap widens.

Roadmap 166

Roadmap Feedback Software User Testing Reporting Tools 166

Mind the Product

SEPTEMBER 2, 2019

Nonetheless, the quote is a favorite go-to argument in roadmap meetings everywhere, used to justify positions that are inconsistent with market feedback or lack data altogether. B2B categories can be especially tricky because you are building product for a professional who’s doing a job you’ve likely never done first-hand.

Customer Feedback 151

Customer Feedback User Testing Feedback Software Marketing 151

Product Management University

OCTOBER 12, 2021

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way. Here’s the funny part.

Product Marketing 147

Product Marketing Marketing Differentiation B2B 147

Product Innovation Educators

FEBRUARY 20, 2023

Segment the market by: Demographics (or firmographics for B2B). We make sure our MVP addresses those differentiating needs. Then do ROI analysis and create a roadmap. Create a MVP roadmap by listing the same benefits from the value prop grid—performance benefits, must-haves, and delighters. What’s important to them?

User Testing 273

User Testing Product Management Product Manager Data Visualization 273

Userpilot

NOVEMBER 23, 2023

How is the outcome-based roadmap different from regular roadmaps? Dave Martin on how product roadmaps kill outcomes. TL;DR Regular roadmaps kill outcomes by forcing teams to think in the categories of features and timelines. How roadmaps kill outcomes A classic roadmap is a list of features with a timeline.

Product Research 105

Product Research Feedback Software Analytic Tools User Testing 105

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

The Product Guy

JANUARY 5, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. In his role in this lab of ~100 employees Dominic leads (and geeks out) in the fruition of roadmap deliverables for Employee Engagement, Analytics and Workforce Management solutions.

Analytic Tools 271

Analytic Tools Research Software CTO Coach Fractional CTO 271

Sachin Rekhi

FEBRUARY 16, 2020

I find that every business requires at least these 8 product/market fit hypotheses that make up their product strategy, but your specific business may have more: Target audience Problem you're solving Value propositions Strategic differentiation Competition Acquisition strategy Monetization strategy Key performance indicators (KPIs).

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

The Product Guy

APRIL 4, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. James builds products and services which delight customers and differentiate companies. Her focus in on developing client inputs within a SaaS strategic roadmap process.

Analytic Tools 268

Analytic Tools Research Software CTO Coach Development 268

The Product Guy

FEBRUARY 18, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. In his role in this lab of ~100 employees Dominic leads (and geeks out) in the fruition of roadmap deliverables for Employee Engagement, Analytics and Workforce Management solutions.

Analytic Tools 240

Analytic Tools Research Software CTO Coach Fractional CTO 240

Intercom, Inc.

FEBRUARY 17, 2022

Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Liam: And what switched you over to B2B? You may not want to stick with the exact roadmap.

Marketing 209

Marketing B2B Branding Data Visualization 209

Intercom, Inc.

DECEMBER 4, 2019

Mapping your product roadmap across the Brand Architecture Matrix. Obviously the first step to make all of this work is in defining a clear and differentiated value proposition that resonates with a segment of the market. So how do you ensure tight alignment as you do this? Can they articulate it?

Branding 210

Branding Weak Development Team Technical Review Airlines 210

Product Management University

AUGUST 5, 2019

Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Join us for a 1-day Strategic Portfolio Roadmapping Course in Atlanta, GA September 5th, $795/person. Sales Training.

B2B 100

B2B Product Management Product Manager Sales Training 100

Intercom, Inc.

SEPTEMBER 22, 2022

. “We believe that our ability to deliver in-context conversations sets us apart, as well as our ability to define and deliver on our vision” Intercom received a differentiated rating – the highest score possible – in two criteria: conversation delivery and roadmap. Download the Forrester Report here.

Reporting Tools 104

Reporting Tools Naming Artificial Inteligence Differentiation 104

Intercom, Inc.

NOVEMBER 21, 2019

The key differentiator here is that, while many companies operate with a theory about their customers, Sprout Social relies on customer data about who their users really are – and what they really want. Marketing and sales must be closely aligned because B2B customers have become harder to win. It’s done as a partnership.”.

Customer Experience 34

Customer Experience User Testing Customer Feedback User Friction 34

DevelopmentCorporate

JUNE 2, 2025

Leaders who recognize this are betting on research to drive differentiation in a crowded market. Participant recruitment is another major expense, especially for B2B companies or niche user segments. These projects often focus on emerging user needs, innovation themes, or future roadmaps.

Data Visualization 52

Data Visualization User Testing Research Software Reporting Tools 52

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. They predict that by 2023, 75% of organizations will have comprehensive DX implementation roadmaps, compared to only 27% in 2020. Second, expectations are rising for consumer-grade experiences.

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization User Testing 228

The Product Guy

MAY 15, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. James builds products and services which delight customers and differentiate companies. Her focus in on developing client inputs within a SaaS strategic roadmap process.

Analytic Tools 225

Analytic Tools Research Software Product Strategy CTO Coach 225

Product Management University

FEBRUARY 14, 2023

Building a valuable minimum viable product should not only benefit your target customers but should also benefit your organization in terms of growth and differentiation. Aim for a more eloquent feature set on the big obstacles, as these can be the things that differentiate your solution.

Customer Experience 130

Customer Experience Customer Feedback User Testing Feedback Software 130

Product Management University

AUGUST 13, 2019

Many product marketing professionals in B2B have long felt like the sales tools on-demand department and rightfully so. It’s one of the least effective ways to do product marketing in B2B. In B2B, product marketing’s job is to create and communicate value in the context of the buyers’ business.

Product Marketing 127

Product Marketing Marketing B2B Healthcare 127

Mind the Product

NOVEMBER 28, 2019

It means thinking about roadmapping , team structure, how you plan, all sorts of things in product that have a big impact on how the team interacts with measurement and analytics.” Every relationship where you help people initially has a power differential. Most of my work is external facing,” he says. Who has the power?

CTO Coach 176

CTO Coach Analytic Tools Fractional CTO Research Software 176

The Product Coalition

MAY 11, 2022

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. Therefore, Ben and Blair differentiate between customer and user problems.

Enterprise 155

Enterprise User Testing Feedback Software Technical Advisors 155

Product Management University

APRIL 12, 2018

GREENVILLE, SC – April 12, 2018 — Proficientz announced today its 2018 Product Management University training curriculum, a series of training courses that teach best practices in product management, product marketing and sales enablement for B2B and B2B2C organizations. Incentive Pricing. About Proficientz.

Product Management 22

Product Management Product Manager B2B Management 22

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. Let’s dream for just a minute.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Userpilot

JUNE 17, 2022

How can product managers align with sales teams to build product roadmaps that deliver on customers’ needs? Surely there’s a better approach for understanding new buyers’ needs and aligning with sales teams on the product roadmap. Current customers have no shortage of internal advocates: Customer success.

B2B 52

B2B Data Visualization Roadmap Product Research 52

Intercom, Inc.

JANUARY 20, 2022

If you’re short on time, here are a few quick takeaways: A company’s differentiator, or the reason their customers choose them over others, only lasts as long as their ability to improve faster than others can copy. But I think for the rest of us, building B2B or B2C SaaS tools, speed actually matters a whole bunch.

Feedback Software 250

Feedback Software Reporting Tools Product Research Data Visualization 250

Userpilot

FEBRUARY 25, 2024

The Kano model helps you understand user preferences by using quick and powerful data analysis to design your product roadmap. Analyze results and build your feature roadmap. Example: Customers come to every B2B email marketing tool expecting it to have an email builder. Practical explanation of how it works.

Customer Satisfaction 105

Customer Satisfaction User Testing Customer Experience Customer Feedback 105

ProductPlan

JANUARY 17, 2023

These are typically very different people with very different problems and motivations in B2B environments. In the B2B world, the search and filtering functions on LinkedIn are a great way to find individuals and companies who fit your profile. Type of B2B customer interview. This one can be a bit tricky in B2B, though.

B2B 59

B2B User Testing Customer Feedback Customer Experience 59

The Product Guy

FEBRUARY 2, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. In his role in this lab of ~100 employees Dominic leads (and geeks out) in the fruition of roadmap deliverables for Employee Engagement, Analytics and Workforce Management solutions.

Analytic Tools 150

Analytic Tools Research Software CTO Coach Fractional CTO 150

The Product Guy

JANUARY 31, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. In his role in this lab of ~100 employees Dominic leads (and geeks out) in the fruition of roadmap deliverables for Employee Engagement, Analytics and Workforce Management solutions.

Analytic Tools 150

Analytic Tools Research Software Customer Experience User Testing 150

The Product Guy

JANUARY 27, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. In his role in this lab of ~100 employees Dominic leads (and geeks out) in the fruition of roadmap deliverables for Employee Engagement, Analytics and Workforce Management solutions.

Analytic Tools 150

Analytic Tools Research Software Enterprise Startups 150

Intercom, Inc.

JANUARY 31, 2019

We did the same thing with our product: we had a product roadmap, and we had an anti-product roadmap of things we’re not going to build. If people understand your core value and your core differentiators, then you’ll stand out on your own from all these other folks who are like, “Hey, we’re everything for everybody.”

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Userpilot

FEBRUARY 24, 2025

You will work closely with Meta product and engineering teams to deliver on Meta’s product roadmap. As one of the newest entrants in the Connected TV advertising space thats rapidly growing, they seek to build unique value propositions that differentiate Netflix from other ad-supported streaming services.

Analytic Tools 52

Analytic Tools Data Visualization Technical Advisors User Testing 52

The Product Guy

MARCH 2, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. James builds products and services which delight customers and differentiate companies. Her focus in on developing client inputs within a SaaS strategic roadmap process.

Analytic Tools 150

Analytic Tools Research Software CTO Coach Product Management 150