Userpilot

OCTOBER 1, 2022

To grasp the full picture of your software adoption process, you need to calculate other metrics such as the activation rate , feature adoption rate , and product stickiness. The product adoption curve illustrates the distribution of different types of software users. Best digital adoption solutions on the market for B2B companies.

Feedback Software 97

Feedback Software Research Software User Testing Onboarding KPIs 97

The Product Coalition

NOVEMBER 13, 2023

When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. While I understand this distinction, I believe that a company cannot reach real product-market fit without nailing down its GTM, and vice versa.

Product Strategy 121

Product Strategy Strategy User Testing Weak Development Team 121

The Product Coalition

DECEMBER 4, 2023

If you’re just dealing with tough market conditions, the situation is different but the conclusion is quite similar: When people (and VCs) aren’t spending money easily, you must be super sharp with your value proposition, positioning, product, marketing, and sales. Here is how it works.

Product Strategy 110

Product Strategy Strategy User Testing Weak Development Team 110

Product Management University

OCTOBER 6, 2020

In theory, and I emphasize in theory, the impact of a product led growth model should be very minimal on product management. For product marketing, it pretty much changes everything. What is Product Led Growth? Product usability/usage serves as the primary driver for customer acquisition, expansion and retention.

B2B 147

B2B Customer Experience Definition Demo 147

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  This is a must-close.”

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

The Product Coalition

MARCH 26, 2019

Understanding how B2B product management is a different ball game altogether Product folks who have worked on the early stage enterprise products may relate with the title. Building an enterprise product is a whole lot different from building a consumer product. Who are we building for?

Enterprise 60

Enterprise User Testing Analytic Tools Research Software 60

Product Talk

MAY 13, 2020

We will sell into new customer segments (from SMBs to Enterprises or from parents to grandparents). They buy more (more products, more licenses, more months). But what about a product team with longer renewal cycles, perhaps a B2B SaaS product on annual or multiyear contracts? Tweet This. Tweet This.

Product Research 354

Product Research User Testing Customer Experience Feedback Software 354

Userpilot

MARCH 8, 2022

Andrea, who calls herself a “Product Thinker” and “a professional asker of many questions”, has amassed 1600 followers on her Medium account. Andrea has 15+ years of experience in Product Management and Marketing, from SMBs to large enterprises and educational organizations such as Product School.

Technical Advisors 115

Technical Advisors Product Research Analytic Tools User Testing 115

The Product Coalition

FEBRUARY 11, 2024

And so, when we were answering RFIs and RFPs (long requirement documents that large enterprises request vendors to fully answer before they start testing their products) there was almost always a question asking whether or not we supported this capability. I wanted to be able to say yes.

Framework 107

Framework User Testing Customer Experience Definition 107

ProductPlan

JUNE 6, 2023

Whereas a rising CAC could signal the need for a reevaluation of a mature product’s differentiation in the market, a falling CAC could be a good indicator of a new product having achieved product-market fit. In a B2B environment if license fees are based on the number of users, counting total users may make sense.

Product Management 94

Product Management Product Manager User Testing Customer Feedback 94

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. We are always looking for more product mentors from all around the world. About The Product Mentor. Signup to be a Mentor Today!

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

Userpilot

APRIL 25, 2024

Effective market research combines both qualitative methods, which explore consumer motivations, and quantitative methods, which provide measurable statistics, to create comprehensive insights that guide business strategy and decision-making. A key aspect of market research is analyzing customer attitudes and usage.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. Apply for this position. Grow and lead the product marketing team. Apply for this position.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Mironov Consulting

JULY 28, 2022

Especially in B2B/enterprise software companies, I see two dramatically divergent ( incompatible ) worldviews that IMO explain a lot of corporate behavior. Enterprise Sales and Solutions Teams… Are paid/rewarded/promoted for working with individual prospects or customers one at a time.  Sales

Reporting Tools 133

Reporting Tools Software Review Technical Review Weak Development Team 133

Gainsight

MARCH 18, 2021

At first glance, there isn’t much overlap in product marketing and customer success teams’ day-to-day responsibilities. However, the roles of product marketing and customer success are far more alike than not, and this is most obvious when your team is launching a new product. Enter customer success.

Product launches 93

Product launches User Testing Customer Feedback Customer Experience 93

Userpilot

DECEMBER 18, 2022

In 2022, the most prominent trends centered around increasing product adoption , personalization of product experiences based on user attributes, and making more data-driven decisions. Product Trend 2023 no 1: AI, Machine Learning, and more Automation – the remedy to layoffs? – adds Andrea. It might not be easy.

Data Visualization 96

Data Visualization Analytic Tools Feedback Software Product Research 96

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Rahul Vohra (Founder/CEO, Superhuman) – The Product-Market Fit Engine from Business of Software Conference. So I’m going to talk about Product-Market Fit.

User Testing 103

User Testing Product Marketing Engineering Feedback Software 103

Userpilot

AUGUST 30, 2023

Product marketing speaker. AI and product management The use of AI in product management isn’t new; small and large companies have been doing it for years. This means product leaders are constantly exploring unfamiliar settings, and the traditional approach to marketing and scaling products won’t cut it.

Customer Experience 104

Customer Experience User Testing Customer Feedback Research Software 104

Mironov Consulting

SEPTEMBER 14, 2020

They don’t value experience running product management teams , instead overweighting narrow technical or market segment familiarity. First, I observe that product titles and roles vary wildly across companies: there’s no consistency even within a segment. So my bias is to look for B2B/enterprise experience for B2B companies.

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Data Visualization 145

The Product Coalition

FEBRUARY 11, 2023

While each product and market will be different, a GTM strategy should identify a market problem and position the product as a solution. This type of model works best with a product of medium complexity and price. Channel Model: An outside agency or partner sells your product for you.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

The Product Coalition

JANUARY 17, 2021

But the truth is, that not only will it not result in a positive impact, it can also actually cause you harm. If you ever worked in a B2B startup, you know that you are chasing opportunities. On a B2B startup, it can look something like this: people are willing to talk to you, and you get a few POCs. That’s the first 2 A’s.

User Testing 109

User Testing Customer Experience B2B Reference 109

Amplitude

FEBRUARY 1, 2021

Approach your product launch with this mentality and you can both measure and maximize its impact effectively. Your Product Launch Process Starts With a Clear Goal and Crisp Positioning for your Product. Is it to generate additional revenue from existing markets? find value differently in your product.

Product launches 111

Product launches Strategy User Testing Product Research 111

Userpilot

FEBRUARY 7, 2024

Tracking your free trial conversion rate is important for benchmarking against competitors, evaluating product-market fit , and conducting segment analysis on users. An opt-in free trial allows users to experience the product for a limited time without sharing their payment details. Evaluating PMF. Segment analysis.

Customer Experience 52

Customer Experience User Testing Onboarding KPIs B2C 52

Userpilot

JANUARY 27, 2022

Small SaaS businesses typically go for a 5-7% rate, while enterprise businesses maintain churn rates of less than 5%. Churn impacts SaaS companies in a number of ways, including the spread of bad reviews, reduction in the overall market, and poor brand image. Customers tend to leave because they’re dissatisfied with your product.

Feedback Software 97

Feedback Software Analytic Tools User Testing Onboarding KPIs 97

Sachin Rekhi

FEBRUARY 16, 2020

While certainly not a product category most of us operate it, it showcases the kind of inspirational feeling a successful product walkthrough leaves your audience with. Strategy: Product/Market Fit Hypotheses. A compelling strategy delineates exactly how your product will dominate its market.

Data Visualization 217

Data Visualization Product Research User Testing Reporting Tools 217

Userpilot

MARCH 15, 2022

It covers everything from who your potential customer or target market is, where they are, the best marketing efforts and sales strategy to reach them, your positioning tactics, pricing strategy, and more. GTM strategy ensures that when you launch your product, it fits the user’s needs so the product-market fit is solved.

Research Software 91

Research Software Strategy Customer Experience User Testing 91

Mironov Consulting

NOVEMBER 2, 2018

Most product companies have a few things in their roadmaps that are specifically for single customers – I call these sales one-offs. Product companies focus on getting to break-even volume, after which each incremental sale is 90%+ margin. So let’s break this down into: How product/engineering makes roadmap trade-offs.

Reporting Tools 108

Reporting Tools Weak Development Team User Testing Feedback Software 108

Mixpanel

FEBRUARY 2, 2021

No more data history limits on all new Free, Growth, and Enterprise Plans. A roughly 60% decrease in pricing for online plans to make product analytics more accessible to everyone. While this was okay for smaller B2B startups, it excluded many in B2C, as well as companies that wished to track anonymous website traffic. .

Data Visualization 94

Data Visualization Analytic Tools User Testing Research Software 94

BrainMates

SEPTEMBER 19, 2022

The modern workplace is the backbone of our economy – from start-ups to government agencies and large enterprises – and the employees that work within are the engine that keeps the business running. The product managers drive the team roadmaps according to set objectives aligned to company objectives, as well as the product strategy overall.

Feedback Software 52

Feedback Software User Testing Customer Feedback Data Visualization 52

Brian Balfour

JULY 18, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. Because they have higher ARPUs they can take advantage of higher CAC channel like Paid Marketing. Here they use mostly Content Marketing and Inside Sales.

User Testing 65

User Testing Outbound B2B Inbound 65

Mironov Consulting

SEPTEMBER 23, 2023

 Building a repeatable product is risky and expensive, but finding product-market fit with a truly packaged offering can be a license to print money. So I’ll make the case here that every department/function behaves differently at a services company versus a product company.  Therefore

Reporting Tools 80

Reporting Tools Data Visualization Analytic Tools Feedback Software 80

Usersnap

FEBRUARY 14, 2023

In this article, we’ll share tips and advice all about SaaS go-to-market strategies , with questions to ask, things to consider, and data to research so you can start your commercial enterprise on the right footing. What Is a Go-To-Market (GTM) Strategy For SaaS? Am I competing with SMB markets, mid-markets, or enterprises?

Research Software 52

Research Software Feedback Software User Testing Product launches 52

The Product Coalition

FEBRUARY 28, 2019

Here’s a recap: The Good: Early adopters are the first to give your product a chance. They are the first users to download your mobile app, the first developers to embed your SDK or the first enterprise company to implement your B2B product. What can possibly go wrong?

User Testing 60

User Testing Feedback Software Customer Feedback Customer Experience 60

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. We know that often, innovation in the B2C world tends to translate a few years after into the B2B world.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

ProductBoard

JANUARY 29, 2019

The Product Event is one of the bigger and better-known product management conferences out there. “At The Product Event 2019 we work to engage product managers through leadership, motivating thought and inspiring positive change.” “ The Product Event 2019 Career Expo. Project Product.

Research Software 74

Research Software Feedback Software Product Research User Testing 74

The Product Guy

SEPTEMBER 27, 2016

About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Better Products. Better Product People. View the live stream….

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

The Product Guy

OCTOBER 25, 2016

About The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Better Products. Better Product People. View the live stream….

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142