Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. So, book a Userpilot demo if you want to trigger in-app messages and fuel your marketing funnel.

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Product Talk

APRIL 5, 2023

Ellen’s name may sound familiar if you’re a regular Product Talk reader or member of the Continuous Discovery Habits community , because Ellen has been featured in a previous Product in Practice about involving engineers in discovery , she’s an active member of the CDH community, and she’s one of the newest instructors to join Product Talk Academy.

Engineering 278

Engineering Feedback Software Product Research Technical Review 278

Product Talk

OCTOBER 2, 2024

Founded and headquartered in Landshut, Germany, HiveMQ empowers businesses to transform with the most trusted MQTT platform (a messaging protocol used for connecting sensors and devices, such as in the Internet of Things). HiveMQ should flawlessly pump messages 24/7 in the background without a single user interaction.

Feedback Software 278

Feedback Software Customer Experience Data Visualization User Testing 278

Intercom, Inc.

AUGUST 13, 2019

Think about how your support team communicates with customers: they address them by name, use the customer’s account information to tailor their advice, and take notes to help their fellow team members with follow-ups. These factors include: Message keywords. Redefining “personal support” in the age of automation.

Data Visualization 279

Data Visualization Customer Experience User Testing Customer Feedback 279

The Product Coalition

JULY 4, 2023

We’re confident of our product, but here’s the rub: Nitro is intended for companies, and B2B products are notoriously hard to promote on Product Hunt. The “Coming soon” page displays the name of the product, a short description of 255 characters or fewer, and a banner. Prepare eye-catching launch page content. were launched.

Customer Experience 147

Customer Experience B2B ChatGPT Reporting Tools 147

Userpilot

OCTOBER 15, 2022

Want to improve your SaaS retention rates and looking for B2B customer experience best practices to get started with? In this article, we’ll cover: The essential components of the B2B customer experience. 15 B2B customer experience best practices that drive business growth. What is B2B customer experience?

Customer Experience 98

Customer Experience B2B User Testing Customer Feedback 98

Product Talk

MAY 15, 2024

While Orion had started with a B2C focus, they got a lot of inbound interest in the B2B space. You had to keep an eye on which pop-up messages were enabled, otherwise users would get several in a row.” Customer messaging tool OneSignal can create pop-ups like this one that prompt users to participate in an interview.

Product Research 336

Product Research Feedback Software Analytic Tools User Testing 336

Product Talk

APRIL 9, 2025

With consumer and B2B products, we put a ton of time and energy into our onboarding process. Field names werent descriptive and no further context was provided. And sometimes, poorly designed error codes are passed along from other systems and the API designer doesnt always have the needed context to provide a clearer message.

Product Research 138

Product Research Software Review User Testing Technical Review 138

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee. Know your user.

B2C 118

B2C B2B Reporting Tools Feedback Software 118

Intercom, Inc.

MARCH 5, 2018

Maybe you only sell to B2B SaaS companies under 200 employees. Our most successful customers use our bot, Operator, to automate the collection of contact information (email, company name and company size), while allowing their SDRs to build valuable relationships with prospects. Set proper expectations.

Customer Experience 204

Customer Experience User Friction Product Research User Testing 204

Product Management University

NOVEMBER 14, 2022

In B2B, product marketing is focused on articulating the value of individual products. Portfolio marketing in B2B is focused on articulating the value of your portfolio to vertical industry segments like retail, healthcare and manufacturing. Relevance is the lynchpin to strong messaging. What is Product Marketing?

Product Marketing 147

Product Marketing Marketing Reporting Tools Healthcare 147

Intercom, Inc.

JUNE 6, 2018

Messaging and live chat are the new medium for initial sales conversations, not the phone calls or forms of old. Here’s what they tell us they’re looking for in their messaging tools and the questions that really matter to them. But as a salesperson, there’s a massive gap between getting names and getting dollars.

Product Research 179

Product Research Demo Data Visualization Customer Experience 179

Userpilot

MARCH 30, 2025

To do this, you can use all sorts of in-app messages such as announcements, tooltips , or banners to expose your mobile app to people who will likely find value in it. You can tag messages as unread to check them out later when youre at the office, set reminders to address specific issues when youre on the desktop, star a message, and so on.

Research Software 66

Research Software User Testing Customer Experience Customer Feedback 66

Intercom, Inc.

SEPTEMBER 18, 2019

Your potential customers see dozens, sometimes hundreds, of marketing messages every day and everywhere: on social media, on their phones, on billboards as they drive down the street. Any marketing messages they see then are effectively out of context. Any marketing messages they see then are effectively out of context.

Marketing 36

Marketing Research Software Customer Communications Data Visualization 36

Product Management University

OCTOBER 6, 2020

In B2B, it changes everything about how you build, market, sell and acquire customers. Other than developing core value messages, virtually nothing is the same. The consumerization of enterprise B2B products and services is in full swing. The Maturation of B2B Product Management & Marketing: Are We Keeping Pace?

B2B 147

B2B Customer Experience Definition Demo 147

Intercom, Inc.

MAY 24, 2018

It takes an email domain name and turns it into 100-plus points of data. If they’re a B2B company, it might be a very small number they’re using to make a large decision. It looks at the content of the website and puts companies into categories like SaaS, B2B, enterprise, marketplace, etc. I see that a lot.

Data Visualization 182

Data Visualization Customer Experience Feedback Software B2B 182

Intercom, Inc.

JANUARY 25, 2022

Integrations like the Intercom integration with HubSpot empower these teams to use data from live chat and messaging, smart workflows, and business intelligence to anticipate prospect and customer needs. . Our customers recognize the Intercom name and are reassured they will always get the right help.”.

Research Software 216

Research Software User Testing Artificial Inteligence Data Visualization 216

Product Talk

DECEMBER 18, 2024

It’s great for recruiting end users of B2B products. It’s not great for buyers or decision makers of B2B products. Your messages are not specific enough. Nothing even remotely that could identifyany proper nouns, company names, product namesall removed. That’s great for consumer products.

Product Research 246

Product Research Research Software Analytic Tools Feedback Software 246

Intercom, Inc.

JUNE 9, 2020

Kalb also stressed how important this employee empowerment is to improving the long-term health of a B2B organizations like hers. As Kalb says, putting your people first, especially in stressful times, creates a ripple effect for B2B organizations. Happier employees do better work and support customers better.

Strategy 197

Strategy Customer Experience Feedback Software Reporting Tools 197

Intercom, Inc.

DECEMBER 4, 2019

One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. We ended up making the decision to spin off the B2B part of our business, creating RollWorks to address the brand stretch.

Branding 209

Branding Weak Development Team Technical Review Airlines 209

Intercom, Inc.

JULY 2, 2019

We use our own customer messaging platform, Intercom , to eliminate a number of inefficiencies for our sales reps. Once the lead’s profile has been linked, all of their demographic information like their first and last name, company and email address will be kept up-to-date in both places.

Data Visualization 192

Data Visualization Reporting Tools Customer Experience Technical Review 192

Product Management University

MAY 21, 2018

In B2B, the ultimate customer success stories demonstrate the measurable impact your products have at all levels of the organization – the users, the department heads and the C-suite. You’ve mapped out how you’re going to improve the specific job tasks of named roles in ways that advance the goals of the department. Here’s the deal.

B2B 124

B2B Naming Messaging Product Marketing 124

The Product Coalition

AUGUST 21, 2019

The biggest differences between consumer buyers (B2C) and business buyers (B2B) is that the volume that is purchased and their preferences with pricing and being invoiced on payment terms over credit cards. As you gathered your new team members, you explained the WHY : Why should a company focus on B2B customers just as much as B2C?

B2B 60

B2B B2C Reporting Tools Customer Experience 60

Userpilot

OCTOBER 16, 2022

Indeed, Salesforce found that 75% of customers expect companies to deliver hyper-personalized experiences, and this means you can no longer get away with just calling users by their names. And by proactive, we mean well in advance and using multiple channels such as social media, in-app messaging , websites, and other channels.

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

Intercom, Inc.

AUGUST 25, 2020

Isolated iteration by either side can result in confused messaging and a product that doesn’t deliver on what the customer wants or expects. By ensuring the external messaging is in sync with the internal product planning your opportunity for success and customer satisfaction is greatly increased.

Marketing 238

Marketing Onboarding KPIs Feedback Software Reporting Tools 238

The Product Coalition

APRIL 25, 2018

3 years ago I decided it’s time for me to leave my product role in a large B2B software company and start my own B2C startup called Missbeez. I would like to share with you some of the insights of my journey so far and the key differences between leading a B2B product and a B2C one. But in most B2B products this is not the case.

B2C 60

B2C B2B Feedback Software User Testing 60

UX Planet

MARCH 3, 2025

For instance, a B2B software company might target IT Managers or Marketing Directors, tailoring content to address their specific needs, as suggested by Leadfeeder. Use real names and photos for authenticity, such as Rated 4.9/5 Check your email for your welcome message, as per WordStream , to re-engage users.

User Testing 59

User Testing Research Software Data Visualization Reporting Tools 59

Product Management University

MAY 11, 2018

The lint roller manufacturers have figured out that they can generate more revenue by marketing the same product to a whole new segment — pet owners — under a clever new name. Take that same concept into the B2B world and you have vertical market messaging for products and services that have value across many industries.

Marketing 100

Marketing Differentiation B2B Healthcare 100

Gainsight

MARCH 25, 2020

Obviously the hotel (and hospitality more broadly) industry is impacted severely in this climate, but what’s notable is that the message is heartfelt, vulnerable, timely, factual, decisive, and action-oriented. Create personalized email messages to different stakeholders from a known person at your company.

Analytic Tools 143

Analytic Tools Data Visualization Customer Experience Customer Feedback 143

UX Studio

SEPTEMBER 6, 2023

Even big B2B players (Business-to-Business) were interested in UX research. We had to think differently when doing research with B2B customers. Think of it as your compass for navigating the world of B2B research. Who are the users in B2B By definition, we talk about B2B when we see a transaction between two businesses.

User Testing 60

User Testing Customer Feedback Research Software B2B 60

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Get feedback on different messaging and ads to find which resonates. The messaging and ad testing process typically begins with creating multiple ad variations.

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

Mironov Consulting

SEPTEMBER 14, 2020

What’s In a Name? When considering VP Marketing hires, they push on positioning, messaging, MQL funnels, social media engagement, and broad marketing strategy. I do see a big divide between B2C and B2B/enterprise products, and therefore their product managers. Let’s unpack. So our first struggle is what to call this role.

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Fractional CTO 145

Product Management University

SEPTEMBER 20, 2019

If you’re a B2B organization, here’s the scenario. In a product driven organization, it’s difficult to get beyond tactical messaging for each product. Your question * Name *. Most if not all of your products target the same markets. Product Management 2.0 – The Convergence of Product & Portfolio Management.

B2B 100

B2B Naming Messaging Customer Experience 100

Product Management University

JANUARY 27, 2017

Making the shift from horizontal products to industry solutions boils down to differentiation…not just the marketing and messaging variety but adding product capabilities specific to key industry segments that deliver exponentially more value than generic one-size-fits-all products or services. That won’t change!

Reporting Tools 113

Reporting Tools Data Visualization Differentiation B2B 113

Product Management University

OCTOBER 29, 2019

If the target markets for each product are mutually exclusive, product revenue and profitability goals don’t present any issues in B2B. Your question * Name *. Are product revenue and profitability goals a good metric or are they counterproductive? Here’s why. Submit Your Question. Company Job Title Email *.

Differentiation 100

Differentiation B2B Vision Naming 100

Product Management University

JUNE 23, 2017

The logic of any business case becomes stronger when revenue projections are broken down by named market segments because the delineation of existing customers and new customers by segment puts the numbers into clearer perspective relative to the size of your sales force, the average sales cycle and the strengths of the company in each market.

Data Visualization 100

Data Visualization Certifications B2B Naming 100

Intercom, Inc.

JANUARY 20, 2022

Here’s what we’ve heard,” and the message was, “Look, momentum is really important. ” People loved that message. But I think for the rest of us, building B2B or B2C SaaS tools, speed actually matters a whole bunch. We’ve done interviews. ” It was like, “Oh, thank you.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249