Product Management Unpacked

SEPTEMBER 29, 2021

In my view, the disciplines that drive product success – strategy, planning, marketing, development and operations – are also critical for company success. Establishing and cultivating product-market fit across product category stages – early market, growth, scale and maturity – are important parts of a product manager’s job.

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Product Management Product Manager Product Research Healthcare 217

Userpilot

JUNE 17, 2022

In prior roles, Willem led product marketing and product management at both startups and major technology companies. The post How B2B Product Managers Can Align with Sales On The Product Roadmap appeared first on Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog.

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B2B Data Visualization Roadmap Product Research 52

The Product Coalition

APRIL 25, 2018

3 years ago I decided it’s time for me to leave my product role in a large B2B software company and start my own B2C startup called Missbeez. I would like to share with you some of the insights of my journey so far and the key differences between leading a B2B product and a B2C one. For early stage B2B products?—?working

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Product Management University

FEBRUARY 12, 2021

SWOT analysis is far from a new concept, especially for individual products. In B2B though, assessing your product portfolio’s S trengths, W eaknesses, O pportunities and T hreats should be an annual ritual. In other cases, it may be new markets where emerging needs play to your strengths. Who Owns SWOT Analysis?

Data Visualization 147

Data Visualization B2B Customer Experience Customer Feedback 147

The Product Coalition

NOVEMBER 23, 2021

I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. However, only choose “make” if it is possible through moderate technology investment, but if it is capital intensive then it is good to go with the “ally”. Refer image 2.

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Startups Strategy Technical Review B2B 123

Good Product Manager

JUNE 7, 2017

My post on the SiriusDecisions blog — SiriusDecisions 2017 SiriusView of Product Management Tools — provides a summary of the research as well as a comparison to the initial analysis of this category of product management technologies which we released in late 2014. Sign up for the webcast today !

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B2B Research Software Roadmap Reporting Tools 60

Product Management University

APRIL 8, 2024

There are the obvious things product management does. I want to focus on the responsibilities of B2B product management that don’t get much airtime. In fact, there are a handful of things that aren’t typically associated with product management that should be. That’s the secret to market leadership for the long haul.

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Leadership Marketing Product Management Product Manager 147

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Good Product Manager

JUNE 7, 2017

My post on the SiriusDecisions blog — SiriusDecisions 2017 SiriusView of Product Management Tools — provides a summary of the research as well as a comparison to the initial analysis of this category of product management technologies which we released in late 2014.

B2B 60

B2B Research Software Roadmap Reporting Tools 60

Good Product Manager

JUNE 7, 2017

My post on the SiriusDecisions blog — SiriusDecisions 2017 SiriusView of Product Management Tools — provides a summary of the research as well as a comparison to the initial analysis of this category of product management technologies which we released in late 2014.

B2B 60

B2B Research Software Roadmap Reporting Tools 60

Good Product Manager

MAY 25, 2017

You can listen in when I’ll be a guest on the Product Lunch webcast series, talking about what a best-in-class product management team looks like. June 9: Product Marketing Community Boston. My latest post on the SiriusDecisions blog — What Tools Are Product Managers Using?

Research Software 60

Research Software Events Technology Product Management 60

Good Product Manager

MAY 25, 2017

You can listen in when I’ll be a guest on the Product Lunch webcast series, talking about what a best-in-class product management team looks like. June 9: Product Marketing Community Boston. My latest post on the SiriusDecisions blog — What Tools Are Product Managers Using?

Research Software 60

Research Software Events Technology Product Management 60

Good Product Manager

MAY 25, 2017

You can listen in when I’ll be a guest on the Product Lunch webcast series, talking about what a best-in-class product management team looks like. June 9: Product Marketing Community Boston. My latest post on the SiriusDecisions blog — What Tools Are Product Managers Using?

Research Software 60

Research Software Events Technology Product Management 60

The Product Coalition

AUGUST 6, 2023

Keren Koshman Keren Koshman, Director of Product at Darrow Tremis: Keren, I’d like to start with your career — what does your company do, what do you do in your role, and what’s your academic background? With the platform we harness AI technology to discover meritorious cases. As Head of Product, I cover both B2C and B2B technologies.

Research Software 135

Research Software Reporting Tools Product Research User Testing 135

Lenny Rachitsky

DECEMBER 21, 2023

Finding reference customers is the fastest path to achieving product-market fit. Find 6 to 8 B2B customers, or 15 to 25 B2C customers, and make something they are willing to recommend to other people. Also, consider their interest in engaging with you as a demand signal.

CTO Coach 64

CTO Coach Product Management Product Manager Product Research 64

The Product Coalition

FEBRUARY 1, 2022

Product-led growth is one of the hottest topics in our industry. One way or the other, if you are in B2B SaaS, this is a discussion-worthy topic. Photo by R Khalil from Pexels Product-led growth (PLG) seems to be everywhere these days. If you are in B2B SaaS, it is almost impossible to avoid the discussion, and rightfully so.

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B2B User Testing Enterprise Demo 157

Intercom, Inc.

JUNE 10, 2020

How they use your product, what they think about your product, what they think about competing products, how they think about how your product is positioned and priced. These experiences need to cover both sides of product-market fit: the product, and the market. But time does not stand still.

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Research Software Weak Development Team Reporting Tools Customer Communications 291

The Product Coalition

FEBRUARY 11, 2024

Alternatively, if for a specific profile none of the categories works well, it could mean that this profile isn’t fitting you or that you might be earlier in your product-market fit journey than you might have thought. If you have a product marketing manager, this is a good opportunity to involve them. Close the gap.

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Framework User Testing Customer Experience Definition 105

The Product Coalition

MARCH 19, 2023

Their domain was tightly related to eBay’s one, and their enterprise B2B model resembled what I did at Imperva. I already led a large product group at eBay and knew I would manage a much smaller one at Twiggle so this was also a no-brainer. This required a whole new level of thinking and a deep understanding of product-market fit.

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User Testing Framework B2B Document 141

The Product Coalition

MARCH 2, 2022

When a company is first starting out, one of its main goals is to find the right product-market fit. Doing so, however, is well worth it; some 63% of marketers say that customer engagement manifests in customer renewals, retention, and repeat purchases for their product. But what happens once the fit is achieved?

User Testing 135

User Testing Customer Feedback Customer Experience Research Software 135

Messages that Matter

AUGUST 28, 2023

Here is the competitive map created in mid-July 2023: As you can see, “transform” is the most popular position in the FP&A market. That’s not surprising because various forms of “transform” such as “transformation” and “digital transformation” are the most common buzzwords in B2B software marketing history.

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Positioning B2B Agile Messaging 52

Good Product Manager

FEBRUARY 7, 2021

This session will look at the new roles and sub-functions within product management and define what a modern product management organization looks like.” ” May 3-6 is the annual Forrester B2B Summit North America.

Presentation 87

Presentation Blog Product Management Product Manager 87

The Product HQ

APRIL 20, 2024

Looking to become a B2B Product Manager? This career guide offers a detailed overview of the best B2B product management training options. It also describes valuable skills you need to learn and career paths within product management, among other things. There is no shortcut to becoming a B2B product manager.

B2B 52

B2B User Testing Research Software Analytic Tools 52

The Product Coalition

MARCH 23, 2022

A Product Framework from Concept to Delivery: Part 1 Why “FE²AR” As a technology executive, I have seen my share of successful and not-as-successful products. I will also do away with the notion of a “Product.” Markets need solutions. This consideration is especially true in B2B and B2B2C environments.

Framework 119

Framework Reporting Tools Technical Review Systems Review 119

The Product Coalition

NOVEMBER 14, 2023

Since my current company is in very early stages (pre-product market fit), I personally look over each designer’s portfolio before I or others on my team interview them. Our product is also consumer-facing (donors and recipients). What I look for in a designer portfolio 1.

User Testing 122

User Testing Startups B2C Product Research 122

The Product Coalition

JULY 18, 2021

A decision on the next big bet isn’t as hard to change as the decision on whether you are a B2B or a B2C company. For example, can you make a huge leap without developing completely new technology? My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an Debate these characteristics within management.

Product Strategy 182

Product Strategy Strategy Research Software Technical Review 182

Userpilot

DECEMBER 18, 2022

After the overnight success of Chat OpenAI, it’s no wonder predictions related to using AI and machine learning to increase our understanding of user behavior , greater automation of low-level tasks , and GPT-4 dominate Product Managers’ and Marketers’ projections for the upcoming year. – adds Andrea. It might not be easy.

Data Visualization 87

Data Visualization Analytic Tools Feedback Software Product Research 87

Ask Benny

JULY 1, 2019

Too many times, companies look for an exact match of a product manager’s experience with the company’s market or for a very technical product manager that can get very deep into engineering work. The same goes for product managers themselves. Jump Markets. However, there is also a disadvantage.

Product Management 78

Product Management Product Manager Weak Development Team B2C 78

The Product Coalition

AUGUST 14, 2022

For some reason, most of them want my product strategy and product-market fit lectures during May and June, every year. I gave my talk on “The Journey to Product-Market Fit” three times within a two week timeframe. But sometimes, as in my case here, it wasn’t the product’s fault. The problem lied elsewhere.

User Testing 125

User Testing Feedback Software Product Research Customer Feedback 125

Userpilot

APRIL 25, 2024

Effective market research combines both qualitative methods, which explore consumer motivations, and quantitative methods, which provide measurable statistics, to create comprehensive insights that guide business strategy and decision-making. It acts like a guide, helping businesses navigate the complex market landscape.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

Product Management University

MARCH 14, 2017

If product management is a contact sport, what’s your organization’s risk of injury? Delivering, marketing and selling products in B2B is a contact sport in many ways. Think of the product delivery process as the athlete. The Body Part: Product Development. The Protective Pad: Engineering.

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Weak Development Team Product Management Product Manager Customer Experience 100

Good Product Manager

FEBRUARY 7, 2021

This session will look at the new roles and sub-functions within product management and define what a modern product management organization looks like.” ” May 3-6 is the annual Forrester B2B Summit North America.

Presentation 60

Presentation Blog Product Management Product Manager 60

Ask Benny

JULY 1, 2019

Too many times, companies look for an exact match of a product manager’s experience with the company’s market or for a very technical product manager that can get very deep into engineering work. The same goes for product managers themselves. Jump Markets. Jump Markets. However, there is also a disadvantage.

Product Management 60

Product Management Product Manager Weak Development Team B2C 60

Userpilot

JULY 5, 2022

Breakthrough, disruptive or radical innovation are all more dramatic and often involve challenging the existing business model or introducing completely new technology. Small but regular improvements are a more reliable way to achieve product-market fit. Why should product managers focus on incremental innovation strategies?

Feedback Software 91

Feedback Software Analytic Tools Research Software Product Research 91

Ask Benny

JULY 1, 2019

Too many times, companies look for an exact match of a product manager’s experience with the company’s market or for a very technical product manager that can get very deep into engineering work. The same goes for product managers themselves. Jump Markets. However, there is also a disadvantage.

Product Management 60

Product Management Product Manager Weak Development Team B2C 60

Ask Benny

JULY 1, 2019

Too many times, companies look for an exact match of a product manager’s experience with the company’s market or for a very technical product manager that can get very deep into engineering work. The same goes for product managers themselves. However, there is also a disadvantage.

Product Management 60

Product Management Product Manager Weak Development Team B2C 60

Ask Benny

JULY 1, 2019

Too many times, companies look for an exact match of a product manager’s experience with the company’s market or for a very technical product manager that can get very deep into engineering work. The same goes for product managers themselves. However, there is also a disadvantage.

Product Management 60

Product Management Product Manager Weak Development Team B2C 60