The Product Guy

JUNE 18, 2020

I try to get this into my product reference document and have it passed around to marketing, comms and product before heading to engineering. Marvin Mathew is a New York based Product Manager with experiences across B2B & B2C–FinTech, SaaS and HealthTech. Feature Benefit Map: clearly expresses the value prop of each feature.

Product Research 412

Product Research Feedback Loop Feedback Software User Testing 412

Pragmatic Marketing

NOVEMBER 25, 2018

Every product manager eventually gets an urgent customer reference request from a sales rep looking to help them win that key deal. But customer references don’t automatically lead to wins. The Reference Process From the Buyer's Perspective. But a complex sale almost always requires a live customer reference as well.

Reference 70

Reference Customer Experience User Testing Systems Review 70

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Userpilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use. In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use.

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105

Userpilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? In this article, we’ll go through the essential roles in a B2B marketing team structure and their responsibilities. In this article, we’ll go through the essential roles in a B2B marketing team structure and their responsibilities.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Product Talk

FEBRUARY 21, 2024

When teams create interview snapshots for every interview they conduct, interviews become more memorable, actionable, and reference-able. When teams create interview snapshots for every interview they conduct, interviews become more memorable, actionable, and reference-able. But keep these videos short.

User Friction 299

User Friction Customer Experience Customer Feedback Analytic Tools 299

Userpilot

MAY 20, 2024

Are you using B2B loyalty programs in your business? B2B loyalty programs can take many different shapes, so this article will explore how yours might look, why they are important, how you can build one, and some examples to inspire you. Get a Userpilot demo to see all of these features in action.

Feedback Software 102

Feedback Software Analytic Tools B2B Research Software 102

Userpilot

NOVEMBER 29, 2022

Creating and distributing effective B2B customer satisfaction surveys is a vital step in understanding your customers and fostering mutually beneficial business relationships. By the end of this post, you’ll know how to create an effective B2B survey, distribute it, analyze the results, and take action on what you’ve learned.

Product Research 98

Product Research Customer Satisfaction User Testing Customer Feedback 98

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

Lenny Rachitsky

APRIL 6, 2025

Listen now: YouTube // Apple // Spotify Brought to you by: WorkOS —Modern identity platform for B2B SaaS, free up to 1 million MAUs Vanta —Automate compliance. Simplify security Coda —The all-in-one collaborative workspace Wes Kao is an entrepreneur, coach, and advisor.

CTO Coach 121

CTO Coach Framework Feedback Software Product Research 121

UserVoice

SEPTEMBER 23, 2016

In B2B product management, tactical, operational and strategic refer to layers in the customer organization – not your job responsibilities. Before your mind wanders too far, let’s set the record straight. Master each of these customer domains and the next rung on the product management career ladder awaits.

Product Management 161

Product Management Product Manager B2B Reference 161

The Product Coalition

NOVEMBER 23, 2021

I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. Refer image 2. Social media strategy The approach was to target the B2B customers hence we found the detailed approach to accelerate the social media strategy. refer to image 4).

Startups 157

Startups Strategy Technical Review B2B 157

The Product Coalition

JULY 4, 2023

We’re confident of our product, but here’s the rub: Nitro is intended for companies, and B2B products are notoriously hard to promote on Product Hunt. This refers to notifications directly on the platform, with a bell icon in the upper right corner. Now we’re ready to share our experience and the discoveries we’ve made on this journey.

Customer Experience 147

Customer Experience B2B ChatGPT Reporting Tools 147

Product Talk

APRIL 5, 2023

Getting a group together to generate ideas—an activity often referred to as “ brainstorming ”—doesn’t always go smoothly. Getting a group together to generate ideas—an activity often referred to as “brainstorming”—doesn’t always go smoothly. But in case you’re not familiar with Ellen and her work, here’s a quick overview.

Engineering 277

Engineering Feedback Software Product Research Technical Review 277

UX Planet

MARCH 6, 2025

No matter whether youre designing B2C or B2B products, management will likely have one of the following priorities: Increase revenue, Decrease costs, Increase new business (i.e., You can use it as a reference when planning yourtalk. streamline conversion in a new product), Increase existing business (i.e,

User Testing 100

User Testing Customer Feedback Customer Experience Management 100

The Product Coalition

FEBRUARY 19, 2023

However, if you are a startup to execute such an idea, here’s what you want to know about all-in-one product challenges for B2B offerings. All-in-one product” as a marketing term usually refers to the combination of multiple features or products bundled into a single offering. Think of a “Swiss pocket knife.”

B2B 157

B2B User Friction Customer Experience Startups 157

Product Management Unpacked

SEPTEMBER 29, 2021

There is also the ubiquity of what’s often referred to as the “product problem.” In my role as a senior operating partner at a private equity firm focused on B2B SaaS companies and with other tech companies I advise, I’ve seen the world-class work of CMU graduate students up close and in person.

Product Management 217

Product Management Product Manager Product Research Management 217

Userpilot

JANUARY 17, 2023

The three types of friction: Emotional friction : This refers to the negative emotions the user feels as a result of not being able to effortlessly complete their desired action. Emotional friction refers to the negative emotions the user feels as a result of not being able to effortlessly complete their desired action.

Customer Experience 98

Customer Experience Analytic Tools Feedback Software Data Visualization 98

Userpilot

OCTOBER 26, 2021

What difference does it make if your product is B2B or B2C? We take a look at the North Star Metrics used by Miro, Amplitude, Airtable, Dropbox, and Jira on the B2B side, and Facebook, YouTube, Netflix, Spotify, and Instagram for B2C – and consider the differences between them. B2B North Star Metric example.

B2C 98

B2C Onboarding KPIs Analytic Tools B2B 98

Product Management University

SEPTEMBER 20, 2021

The difference between aspirin and other pain relievers is analogous to what many B2B solution providers do. Each brand of pain reliever uses a common ingredient (a platform) plus a sprinkling of additional ingredients for specific ailments (features for specific market segments in B2B). Three Steps to Make it Happen.

Marketing 130

Marketing Product Marketing User Testing B2B 130

Intercom, Inc.

DECEMBER 12, 2018

For example, a business that sells their products or services to consumers (B2C) or to businesses (B2B) and use different channels and techniques to acquire customers, and will have varying technology needs as a result. This works as well for a B2B company like Intercom as it does for any B2C company. Alternatives: AdRoll, Quantcast.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Product Innovation Educators

MARCH 25, 2019

I presented at auto shows and other B2C events and discovered that there was a whole B2B trade show world. Not everyone knew the reference, but enough people know it to make it relatable and break the ice. [27:18] I presented at auto shows and other B2C events and discovered that there was a whole B2B trade show world.

Presentation 185

Presentation Events User Testing User Friction 185

The Product Bistro

MAY 10, 2016

If you interact with finance teams, they often will refer to the marginal contribution, and this is what they are implying. This is often referred to as overhead, or plant and fixtures. It is useful to calculate the “ Contribution Margin ” of a sale. CM = P - V. Finally, there is the “ Fixed Cost ” or F.

Customer Experience 170

Customer Experience Finance Reference Differentiation 170

Userpilot

OCTOBER 23, 2022

A B2B SaaS customer journey map is key to creating a wholesome product experience for your customers. A SaaS Customer Journey Map refers to the path a customer takes from the moment they discover your product till they become paid users. B2B SaaS customer journey map. Sales calls (b2b SaaS pre-purchase). Social sharing.

Feedback Software 75

Feedback Software B2B Customer Feedback Customer Experience 75

Intercom, Inc.

OCTOBER 29, 2019

Compatible segmentations for Sales, Marketing, Product, and Engineering, for shared reference points. Product behavior: This refers to classifying customers by how they use your product or service in terms of frequency, inputs (e.g. Single, agreed-upon source of truth for segmentation inputs, for data integrity.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

UX Planet

FEBRUARY 5, 2025

What we refer to here as a short-term solution is actually an emphasis on isolated parts of the user experience and its implementation, whereas the long-term perspective considers how the solution integrates with the rest of the user flows, accommodates potential future changes and expansions, and accounts for technical complexities.

Technical Advisors 80

Technical Advisors Analytic Tools Feedback Software Reporting Tools 80

Intercom, Inc.

JULY 26, 2022

The term “client success” is virtually interchangeable with “customer success,” but is more often used by companies that sell a B2B product. In the B2B world, customers are referred to as clients, since the buyer-seller relationship is usually more intricate than in the B2C world. What is client success?

User Friction 129

User Friction Customer Experience Data Visualization B2C 129

The Product HQ

JULY 1, 2024

Looking to know the average B2B product manager’s salary? According to Glassdoor, the average B2B product manager salary in the US is $161,935 , with the average product manager salary range being between $100,000 and $267,000. On top of that, according to Comparably, B2B product managers earn the most in Salt Lake City.

B2B 52

B2B Technical Advisors Reporting Tools Product Management 52

The Product Coalition

OCTOBER 26, 2021

producer, from B2B to B2C A small fresh pasta producer during the pandemic opened a B2C channel (e-commerce) on top of the core business which is B2B. References 1 [link] 2 [link] 3 [link] 4 [link] 5 [link] 6 [link] Business-Model-Canvas: How it helped us save 40% of CAPEX ?? Fresh pasta ?? I have helped them to do it.

Research Software 179

Research Software User Testing Feedback Software B2C 179

Product Management University

DECEMBER 13, 2022

Product experience (PX) is distinctly different from the customer life cycle in that it specifically refers to the experience users have within the application, from the first moment they begin using the application to the final time they close it. Read on to learn more about product experience and how to improve it for your customers.

Customer Experience 147

Customer Experience Onboarding KPIs User Testing Customer Feedback 147

The Product Coalition

NOVEMBER 29, 2021

Collecting feedback for B2B products directly from end-user is little cumbersome, so rather than simply relying on the sales/marketing inputs it is much better to analyze customer journey map and user story mapping to outline the desired feature and later validate with the buyers if possible.

Data Visualization 195

Data Visualization Feedback Software Agile Product Research 195

Intercom, Inc.

NOVEMBER 19, 2018

Make effective use of customer references. decision-makers in each B2B SaaS deal , so the clearer your initial pitch, the easier it will be for your contact to make those persuasive arguments. Get your customer to define the full steps to implementation on the first call, then work backwards through each step from signing the contract.

Product Research 180

Product Research Vision B2B Customer Experience 180

Intercom, Inc.

JULY 26, 2022

Conversion rate refers to the percentage of people who complete a desired action after being exposed to a brand’s sales and/or marketing channels, calculated against the total number of interactions (those who visited or viewed your ad, landing page, or other asset). . What is a baseline conversion rate?

Customer Experience 118

Customer Experience User Testing Reference Product Research 118

The Product Coalition

MARCH 29, 2018

Is your B2B product easy to sell and easy to renew? But if you’re working on a B2B product with a sales force, odds are you know what I mean. This is my attempt to fill that information void for product teams working on B2B products and the B2B sales leaders that want to love them. Need pricing plan inspiration?

Development Team Review 113

Development Team Review Weak Development Team Feedback Software Product Research 113

Product Management University

MARCH 14, 2017

Delivering, marketing and selling products in B2B is a contact sport in many ways. They’re also your ticket to strong customer references. Without good ones, expect more development emergencies and poor customer references. appeared first on Proficientz - Product Management Training for B2B.

Weak Development Team 100

Weak Development Team Product Management Product Manager Customer Experience 100

Mironov Consulting

JUNE 27, 2020

That might seem obvious or naïve, but recent conversations with several B2B/enterprise clients suggest that it’s actually controversial. B2B is lumpier than B2C.). Names of imaginary customer references? For context, enterprise tech companies tend to have a small number of large deals each quarter that really matter. (

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137