Mind the Product

JANUARY 14, 2019

Not surprisingly, when you’re looking for customer validation for B2B products, there simply aren’t as many datapoints to draw from in enterprise product management as there are for consumer products. The following are some tips and tricks I’ve learned working on B2B products at Google and Rubrik, a startup in the cloud data management space.

Enterprise 124

Enterprise Customer Feedback Data Visualization User Testing 124

Mixpanel

FEBRUARY 27, 2023

We kicked off this year by introducing our vision for transparent pricing that would make it as frictionless as possible for companies of all sizes to get started with product analytics.

Analytic Tools 111

Analytic Tools Customer Experience User Friction Events 111

Roy Madden

JUNE 29, 2021

We’re looking for a hands-on Marketing Automation Manager with Hubspot expertise to help us level up our B2B marketing efforts. You have experience in B2B marketing. Remote working: Feedly is a remote-first startup, located in the San Francisco Bay Area. Work at feedly. apply for this positon. apply for this position.

Analytic Tools 133

Analytic Tools Technical Advisors Research Software Data Visualization 133

The Product Coalition

OCTOBER 28, 2019

What No One Tells You About Being a Product Manager at an Early Stage Startup Over a year ago, I asked around, searched for books or articles, went to several talks but found very little advice on being a product manager at an early-stage startup. It’s important for an early-stage startup with limited resources.

Startups 74

Startups User Testing Product Management Product Manager 74

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. It is a unique opportunity to significantly impact the growth trajectory of an exciting startup that is transforming how 15M+ curious minds research and consume information. Apply for this position. About Feedly.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

The Product Coalition

JULY 18, 2021

is the CPO of a startup in transition. They have a solid business but realized that the growth potential there is limited so they pulled me in to help them redefine their vision and strategy. It is very rare to simply sit in the room until everything is sorted out and have a clear vision and strategy as an immediate outcome.

Product Strategy 182

Product Strategy Strategy Research Software Technical Review 182

Oren Steinberg

JULY 13, 2018

The biggest asset any startup has is the time of its entrepreneurs and key talents. The success or failure of the startup often hinges on their ability to focus their efforts on the critical path at any given time. As the startup grows and faces scalability and growth challenges the issue of focus becomes even more challenging.

Startups 40

Startups User Testing Feedback Software Finance 40

Sachin Rekhi

FEBRUARY 23, 2020

The book did not disappoint: it was a fascinating history starting from his childhood, to his early startup adventures with Zip2 and PayPal, to a deep dive into how he willed SpaceX, Tesla, and SolarCity into existence and ultimately to success despite the odds being continually stacked against him. Craft a compelling vision.

Product Management 191

Product Management Product Manager User Testing Vision 191

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Signup to be a Mentor Today! View the live stream….

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

Userpilot

AUGUST 30, 2023

About the author – Else van der Berg Else has over a decade of experience working for startups and scaleups but is currently an interim Product Lead/Advisor at Value Rebels. She also founded SaaS consulting firm, Sonderhouse , through which she teams up with other experts to provide sound education and coaching for SaaS startups.

Customer Experience 98

Customer Experience User Testing Customer Feedback Research Software 98

Userpilot

MARCH 8, 2022

How product strategy uses a company's vision to fuel profitability. See more in Lena’s talk about building an innovation team and a “startup” within a larger organization on Product Drive or watch a shorter interview with her on that topic here: 6. How to create a scalable product organization. Hana Mohan , CEO of Magic Bell.

Technical Advisors 111

Technical Advisors Product Research Analytic Tools User Testing 111

Lenny Rachitsky

JANUARY 25, 2024

Crossing the chasm requires selling to “pragmatist customers” who, unlike early adopters, will not buy on the basis of a vision. Instead, pragmatists need a “compelling reason to buy” and a high degree of trust in the technology.

Marketing 70

Marketing User Friction Generative AI User Testing 70

Innovatemap

JANUARY 26, 2022

One reason we expanded into New York City is to grow our expertise outside of B2B. The city has a concentration of DTC and B2C startups and scale-ups with product needs. The advantage a founder has when working with us is that they get a team of product experts who have experience with hundreds of startups and scaleups.

B2C 52

B2C Vision Research Software B2B 52

Intercom, Inc.

JANUARY 14, 2021

Looking at how the best companies operate, Hubert and his team boiled down product excellence to three key areas of action: vision, strategy, and execution. A segmentation matrix can help product teams be laser-focused on both the long-term vision and the day-to-day plan. It’s a B2B SaaS application, think of it as a CRM.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

The Product Cafe

FEBRUARY 4, 2024

💜 Welcome to this week's edition of Product Café, your weekly cup of coffee for everything product management, startups, AI, and more. Matters Align teams with a shared vision. Hello, all you product-loving folks! ☕ Thanks for reading Product Café Newsletter ☕️! This is where Zeda.io

Feedback Software 59

Feedback Software Data Visualization Customer Experience User Testing 59

The Product Coalition

JULY 31, 2022

One of the hardest challenges of any product and any startup is of course reaching product-market fit. The first deals that you are going to secure are likely to be much more on relationship and vision than on a working product (or you shape the product together with your design partners as you go, in a later stage).

User Testing 121

User Testing Product Marketing Marketing Customer Experience 121

DemandMatrix

MAY 4, 2021

This was a problem I had in my first startup where we could not figure out who is using Siebel or SAP CRM (remember that!) Does our vision align? When we learned more about the Demandbase vision, it was evident that we needed to be a part of the journey. Parallels between their vision and ours were uncanny. Stay tuned!

User Testing 52

User Testing Customer Experience Vision Data Visualization 52

The Product Coalition

MAY 6, 2020

We understand that’s not an easy choice since you’re likely looking for a team that not only writes an excellent code but also grabs your vision, cares about your business needs, and contributes with its own industry insights and recommendations. Are you still thinking over whom you can trust and depute implementing your big app idea?

Research Software 78

Research Software Analytic Tools Feedback Software Development 78

The Product Guy

JULY 18, 2019

At startups or growth stage companies, a “Product Manager” is responsible for identifying what needs to be built and then executing on building the product. Identifying user needs, or customer needs in the B2C environment, is currently a weakness of mine and a skill that is a hallmark of both B2B and B2C product managers.

Weak Development Team 137

Weak Development Team B2C Customer Experience Advertising 137

The Product Coalition

MARCH 22, 2021

In the startup world, making software user-friendly and easy to use has become a real trend lately. These fields include web design, mobile app development, SaaS, and even B2B products. Partnering with startups big and small all over Silicone Valley, they’ve created a reputation of a reliable and effective partner. and Facebook.

UX 96

UX Research Software Feedback Software User Testing 96

Intercom, Inc.

MAY 25, 2022

To keep morale up, keep communicating the mission and vision for the company and remind people the work they’re doing is important. What sort of things change when the world falls apart from a venture capitalist-backed B2B SaaS startup stock point of view? Everything that has gone down goes up again.

User Testing 138

User Testing Product Research Roadmap Customer Experience 138

Intercom, Inc.

DECEMBER 13, 2018

But as the college-dorm-room startup matures, there’s a fascinating twist to be found in the way it applies its new mission to Workplace, a B2B startup within the (former) startup. Different products require different visions. You really have to think of Workplace as a SaaS startup within Facebook.

Feedback Software 151

Feedback Software Data Visualization Customer Experience User Testing 151

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. Spendesk thinks about building its company in three stages: startup, growth, and scale. What sets Spendesk apart.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Intercom, Inc.

DECEMBER 21, 2021

Later’s Farhan Virji on adapting B2C support strategies for B2B teams. On the surface, B2B customer support issues might look quite different from those of B2C. Speed is every startup’s biggest competitive advantage. “It is about the people, and vision and purpose and work, in that order.

Reporting Tools 118

Reporting Tools Feedback Software Research Software Technical Review 118

People-First Product Leadership

SEPTEMBER 17, 2023

Goals: Understand the company Strategy, including Mission, Vision, context for identifying opportunities, and Goals (include links to relevant assets) Dive into the product development lifecycle and ask yourself: How do the stages differ from what you’ve seen at other companies?

Research Software 52

Research Software Data Visualization Analytic Tools Feedback Software 52

Intercom, Inc.

NOVEMBER 4, 2021

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. There have been several different variations of it, but where we are now is kind of in-between this space of being a small startup and having our eyes set on tremendous growth.

Branding 222

Branding Technical Review Customer Experience Systems Review 222

Arpit Rai

OCTOBER 29, 2019

What’s the difference between product management in B2B/SaaS and B2C? Following are some of the differences I can think of: Customer Research: B2B PMs tend to speak with customers a LOT more than B2C customers. In B2B, you’re not always the primary user of your product. B2B or B2C and why? B2B is more exciting to me.

Analytic Tools 52

Analytic Tools Research Software Feedback Software B2C 52

UX Studio: Product Management

OCTOBER 2, 2023

Our journey has led us to partner with startups and enterprises in more than 250 projects worldwide. The digital design company has collaborated with tech startups, software development companies, and various businesses and brands to bring ideas to life. They also provide custom artwork through illustration and engaging motion design.

Research Software 65

Research Software Data Visualization User Testing Technical Review 65

Department of Product

OCTOBER 23, 2022

Since product development is often a blank canvas (particularly in startups) the sheer number of possible scenarios and opportunities you might want to explore can be overwhelming: Should we build a mobile app or not? Yes, we’re B2B but are we targeting small businesses or enterprise? What colour should our homepage CTA buttons be?

Research Software 52

Research Software Product Research Product Management Product Manager 52

Intercom, Inc.

DECEMBER 5, 2019

This is Season Two of Scale , Intercom’s podcast series on moving from startup to scale-up. Many young startups overlook this step entirely, while others water down their mission statement into something they can’t possibly act upon at scale. Many SaaS startups are eager to graduate to the enterprise arena.

Feedback Software 118

Feedback Software Artificial Inteligence Reporting Tools Technical Review 118

UX Studio

JUNE 30, 2023

San Jose, CA $150 – $199 / hr Website Development, Digital Design, Digital Strategy, Search Engine Optimization, SaaS and B2B Marketing Netrix Digital Netrix Digital is a woman-owned design company delivering world-class experiences. We discuss the project’s background, vision, and goals, and conduct stakeholder interviews.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

Userzoom

APRIL 21, 2020

What is the future vision for UX? So it doesn’t matter if it’s B2B or B2C, I think every digital interaction that we have is an experience so we need to ensure that it’s optimized for the audience it’s required to serve. I work on both strategic and tactical projects. Where does UX fit into the digital business?

User Testing 93

User Testing Research Software Data Visualization Product Research 93

Andrew Chen

SEPTEMBER 27, 2017

I’m reminded of this every time I travel and meet startups. The video has a variety of topics, including: How the startup ecosystems are different in SF and in Sydney (and Paris!) The video has a variety of topics, including: How the startup ecosystems are different in SF and in Sydney (and Paris!) (2:30).

Startups 73

Startups Customer Experience Travel Enterprise 73

UX Studio: Product Management

NOVEMBER 22, 2022

The agency is dedicated to bringing business visions to life using its expertise in design and marketing. They have experience with various sectors of the property market, B2B sector, private equity, and asset management companies. A multi-award-winning digital agency with offices in London and Essex. A fresh look at your old problems.

Research Software 78

Research Software Technical Review Data Visualization User Testing 78

The Product Coalition

JUNE 7, 2019

This means, roughly, “I will fulfill my product vision, but I’m not talking to customers”. Likewise, dealing with B2C or B2B customers completely alters your approach to product development and improvement. After a couple of years, I got a job at a startup in Brazil. They are not even close to where the market is right now.”

Data Visualization 60

Data Visualization Customer Experience Analytic Tools Customer Feedback 60

Arpit Rai

OCTOBER 29, 2019

What’s the difference between product management in B2B/SaaS and B2C? Following are some of the differences I can think of: Customer Research: B2B PMs tend to speak with customers a LOT more than B2C customers. In B2B, you’re not always the primary user of your product. B2B or B2C and why? B2B is more exciting to me.

Analytic Tools 40

Analytic Tools Research Software Feedback Software B2C 40

The Product Guy

SEPTEMBER 27, 2016

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. Meet the mentors….

Research Software 148

Research Software User Testing Analytic Tools Product Research 148