The Product Guy

APRIL 23, 2019

You go to the market with much fanfare talking about all the problems that you have solved, the quality of your processes, and how you have one of the best teams. What differentiates you from others? Next, you have solved all the incredible technical challenges involved in building this product. Make It Right! About Surbhi Gupta.

Product Research

Intercom, Inc.

DECEMBER 11, 2018

Using Intercom, the teams at Elegant Themes can properly attribute which marketing campaigns and sales reps are driving the most conversions through live chat. What differentiates Intercom is how engaging the the Visitor Auto Messages are.

B2C

Userpilot

SEPTEMBER 10, 2024

Research from Epsilon shows that 80% of customers are more likely to do business with a company that offers personalized marketing campaigns. This statistic highlights why market segmentation is important: it allows tailored product marketing customized to the needs of distinct market segments.

Research Software

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. Third, the lines between sales, marketing, product, and support are blurring. As a result, digital technologies are being seen as the critical differentiators they are. The answer is yes – it’s both.

Reporting Tools

The Product Guy

APRIL 4, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools

The Product Coalition

MARCH 9, 2020

The global online dating market was valued at $6,400.0 It’s a huge and fast-growing market and this factor is probably responsible for the gigantic amount of companies that arise in this segment year after year. Concept Differentiation dimension regards the usability and features presented on the dating platform. Hope you enjoy!

Startups

The Product Guy

MAY 15, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools

Mind the Product

AUGUST 31, 2017

His tasks include understanding customer needs, researching industry trends and competition, training and coaching product managers, and guiding market and sales efforts. They got a lot of positive press and their B2C (business to consumer) marketing team worked hard to drive their success and tell their story.

Research Software

Lenny Rachitsky

JANUARY 9, 2024

And if they don’t find product-market fit, nothing else really matters. For inspiration, here are the original ideal customer profiles (ICPs) for top B2B products and, below that, the original target audience for top B2C products (what I call the “super-specific who”). Why should your target market be so narrow?

B2C

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6. It makes sense intuitively.

User Testing

Amplitude

APRIL 11, 2019

Finally, it is not about products “marketing and selling themselves.” I collaborated recently with a frustrated designer trying to advocate for more access to behavioral analytics in her organization (massive scale B2C). The marketing team had an army of data scientists and analysts. Marketing controlled the product roadmap.

Data Visualization

Intercom, Inc.

JANUARY 20, 2022

If you’re short on time, here are a few quick takeaways: A company’s differentiator, or the reason their customers choose them over others, only lasts as long as their ability to improve faster than others can copy. But I think for the rest of us, building B2B or B2C SaaS tools, speed actually matters a whole bunch.

Feedback Software

The Product Guy

MARCH 2, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Jared Spool’s excoriation of the use of NPS by marketing departments had struck a chord earlier in the week. So I’m going to talk about Product-Market Fit. Transcript.

User Testing

Product Management Unpacked

AUGUST 8, 2018

Recently a CEO asked me if the marketing department should include product management and marketing communications. His concern was that internet/digital marketing had become so complex and such a huge task that having the responsibility of both marketing communications and product management would be difficult.

User Testing

Gainsight

OCTOBER 3, 2019

In the past, a small number of behemoths dominated the market, but today, innovative brands of all sizes are competing in this large and dynamic marketplace. And yet, many B2B brands struggle to provide the frictionless experience consumers have come to expect from B2C brands. Differentiate your business with CX.

User Testing

Userpilot

JUNE 19, 2024

Interested in product marketing manager roles? In this guide, we’ll explore the ins and outs of product marketing manager roles through detailed job descriptions and handy templates. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products. Let’s dive in!

Analytic Tools

Amplitude

DECEMBER 18, 2020

This doesn’t mean that products replace other growth levers, like sales or marketing—being product-led depends on company-wide collaboration to create the best offerings for your users. One of the core tenets of a product-led growth strategy is that products exist as both a revenue engine and a competitive differentiator.

Data Visualization

Userpilot

JANUARY 9, 2023

Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. Customer and market research that goes into building product personas also drives feature development. These are most likely to be the key differentiators.

Feedback Software

The Product Coalition

JUNE 22, 2021

These companies connect two sides of a market as a middle man, most times providing an organized and safe environment for a transaction between these two parties. We started out in São Carlos, a very small city and just afterwards moved to São Paulo (50x larger)" How would you reach both sides of the market?

Customer Experience

Userpilot

JUNE 30, 2021

Differentiates serious users from spam signups. Easy to use products such as most B2C SaaS apps — the UI is simple enough to trigger the initial ‘Aha!’ If the product is targeted towards the lower side of the market…i.e. Easier to instigate the initial ‘Aha!’ ’ on its own.

Customer Experience

Andrew Chen

JUNE 25, 2019

I’ve had folks over to 1455 Market St, the headquarters of Uber, and I’ve reciprocated with visits to the Airbnb offices too. Importantly, both companies are tremendous growth stories, and have needed to grow both demand but especially supply in all of their markets globally. Stage : Early-stage for B2C, an evergreen lever for B2B.

User Testing

Amplitude

NOVEMBER 12, 2019

The healthcare enterprise market, i.e., hospitals that employed many doctors and providers, who needed advanced technology for precision medical scribing—was hugely receptive and had the budget to purchase Google Glass enmasse. If you’ve ever seen a venture capitalist market map, you know there is substantial competition in each vertical.

Analytic Tools

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Define your market size. Let’s get started!

Positioning

Gainsight

APRIL 10, 2023

B2B customers are expecting round-the-clock help (similar to B2C customers). Key Drivers of Digital CS in 2023 Increased Competition: With the increasing number of B2B SaaS companies in the market, competition has become fierce. This is where digital customer success (DCS) comes in.

Data Visualization

Indicative

JANUARY 13, 2021

The Customer Data Platform market is no exception. That centralized view is the defining feature of CDPs and what differentiates them from other similar data software (more on that later). By centralizing customer data into comprehensive, lifetime profiles, CDPs eliminate potential blind spots and streamline every marketing effort.

Analytic Tools

The Product Coalition

MARCH 26, 2019

You identify a gap in the market which you hypothesize as an unsolved problem. Once the problem-solution fit has been identified and your proposed minimum-viable product (MVP) inspires enough confidence in you to move forward to the next step, you start building the product and look for a product-market fit (PMF)?—?the

Enterprise

Centercode

JUNE 26, 2019

Centercode, the leader in providing end-to-end Customer Validation software-as-a-service (SaaS) solutions to global B2C and B2B enterprises, announced that it has closed on a growth equity investment led by NY-based private equity firm Argentum. Join the Customer Validation Newsletter.

Feedback Software

Centercode

JUNE 26, 2019

Centercode, the leader in providing end-to-end Customer Validation software-as-a-service (SaaS) solutions to global B2C and B2B enterprises, announced that it has closed on a growth equity investment led by NY-based private equity firm Argentum. Join the Customer Validation Newsletter.

Feedback Software

Intercom, Inc.

SEPTEMBER 23, 2021

They need to create an experience that is both great on the marketing side and on the experiential side to win the hearts and minds of their customer’s loyalty, not just the repeat business. It doesn’t matter if you’re B2B or B2C or any type of business, you know what your customer’s behaviors are. Just be nice.

Reporting Tools

Amplitude

DECEMBER 6, 2020

You’d only need one marketing channel to find your users. Conversion is where potential customers differentiate your solutions from your competitors’—and this is where you can influence their decision. If your product marketing strategy and cohort engagement is successful, you’ll officially acquire this customer. .

Customer Experience

Mixpanel

JUNE 23, 2020

We measure engagement with the product in a couple of different ways: With a quantitative market researcher who looks at NPS, customer satisfaction, and feature satisfaction—amongst other indicators—as measures of customer loyalty. They expect engaging experiences from all of the products they use.

B2B

Mixpanel

JUNE 23, 2020

We measure engagement with the product in a couple of different ways: With a quantitative market researcher who looks at NPS, customer satisfaction, and feature satisfaction—amongst other indicators—as measures of customer loyalty. They expect engaging experiences from all of the products they use.

B2B

Userpilot

APRIL 7, 2021

You will also know your key differentiating factor from the competition and should try to get every user to test it out. We believe that measuring a 60-40 mix between your core actions and general user behavior makes the most sense for mid-market products. This is a typically low percentage for simple B2B or B2C products.

Onboarding KPIs

Ronke PM

APRIL 5, 2023

In bringing a product experience with actual customer value to the market, we must have individuals from all walks of life to foster creativity, breakthrough advancements, and imagination to meet our customers where they are. This is regardless of whether we work on B2B, B2C, or BDD products and services.

Leadership

The Product Coalition

AUGUST 1, 2019

B2B, B2C, SaaS, E-commerce, Ride-hailing, FinTech, etc.— Horizontal competitors have a wide range of offerings across a larger market, with a trade-off on customized or deep solutions. Vertical players have specific tailor-made solutions for a smaller market. All stakeholders (Design, Engg, Marketing, C-Suite?—?and

Definition

ProductPlan

AUGUST 23, 2022

Those people will attempt to use the product to solve problems, improve processes and outcomes, or—for B2C products —to simply have a little fun, distract themselves, connect with others, or learn something new. Customer empathy makes those voices feel like they’re coming from real people rather than some abstract “target market.”

User Testing