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He emphasizes that these activities vary based on context (large vs. small organizations, B2B vs. B2C, Agile vs. Waterfall). Waterfall) Product type (AI vs. non-AI products) Market focus (B2B vs. B2C) He emphasized that these contextual factors significantly impact a product manager’s role.
A decision making framework that I use is. Marvin Mathew is a New York based Product Manager with experiences across B2B & B2C–FinTech, SaaS and HealthTech. How will it impact the customer experience (1-3) Level of effort for engineering and support (1-3) Alignment to near-term/long term company objective (1-3).
Here is a simple framework to help you understand what they need, and more importantly — where are your current gaps. If you are in B2C it’s usually different personas. For example, when companies say that they want to start selling to enterprises, everybody nods.
In my new PM role at a large B2C, I felt lost. I’ve used the job to be done framework to clarify for other members of our team the problem we’re solving for customer. I served teachers, students, and administrators, each group with specific product needs and goals. But that was my old job in edtech. More About The Product Mentor.
Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. Through the segmentation process, we found that a B2B versus B2C distinction was sufficient to capture differing needs.
User stories are the smallest unit of work within typical agile frameworks, such as Scrum and Kanban. How User Stories Fit Into Agile Frameworks While user stories themselves remain relatively unchanged depending on your agile approach, they can be used in different ways depending on which framework your teams follow.
Cloud computing offers three main service models: SaaS for ready-to-use software, PaaS for application development frameworks, and IaaS for scalable virtualized computing resources. Microsoft offers enterprise solutions, productivity suites, and cloud services for both B2B and B2C sectors, emphasizing innovation and efficiency.
This attitude is less prevalent in the B2C world as they are hyper-aware of and interested in addressing the pain of change. Early in my career, I led the implementation of a supply chain analytics module from SAP (enterprise resource planning software). I lead an enterprise software company in the healthcare space. True story.
Understanding how B2B product management is a different ball game altogether Product folks who have worked on the early stage enterprise products may relate with the title. Building an enterprise product is a whole lot different from building a consumer product. This is because, for most for B2C products, the user is also the customer.
You can still sell them, but as in the previous example, you will know that it’s not a perfect match ( perhaps on the pricing side of your enterprise agreement, it doesn’t have to be about the product ) and can still decide whether you want to do it or not. Identifying Bottlenecks I write here a lot about the pirates’ metrics framework.
including Scrum as a framework?—?work All startups built double-sided marketplaces, serving B2C as well as B2B customers. Therefore, the first question any aspiring agile startup should answer for itself is simple: is it a sales-driven, product-driven, or tech-driven enterprise? These are my lessons learned on making ‘agile’?—?including
Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). Short on time? “Process is important. Process is important.
Note: This is a big topic that’s best addressed with live examples and interactive frameworks. Since HubSpot is a B2B SaaS product, CAC would equal the cost to acquire a new customer on one of their Basic, Pro, or Enterprise plans. B2C companies supported by ad models are a little different.
Dan: I’ve been in enterprise sales now for 18 years. The only exception is some B2C work with financial services and insurance companies. You have to have a common language around whatever it is that you’re doing, and a specific operating framework. Adam: Dan, welcome to Inside Intercom.
I like to describe it using Dave McLure’s AARRR framework: you are pouring leads into the pipe on the left, and you get happy customers on the other side of the pipe on the right. for example, SMB vs. enterprise. Everyone works really hard, and the success rate is far from 100%. Sounds familiar? Let’s see why it happens.
Since 2002, they have helped both scale-ups and large enterprises achieve their conversion, engagement, and retention goals. The power of free—and what is actually a really good tool—meant that, for many years, Google Analytics was the only name in town for those who didn’t have an enterprise-level analytics budgets.
In my post today, I won’t attempt to show you exactly how to make the perfect Product Roadmap (mainly because I don’t believe such a thing exists), but rather the thought framework that I typically use when I’m creating a Product Roadmap. Let’s say the candidate did well at B2B companies, but maybe not so well in B2C companies’ interviews.
This is part four in a series about 4 Frameworks To Grow To $100M+. I'll walk through some examples: Most B2C companies driven by an ads model — companies like Facebook, WhatsApp, and Yelp — live on the left hand end of the spectrum. In my next post we'll go through the fourth framework Model Market Fit.
This skill is crucial in aligning product features with the needs of B2C, B2B, and enterprise customers, ensuring a tailored approach that addresses diverse market requirements and expectations. They are crucial in crafting policies and frameworks that shape the organization’s approach to product development.
Are you a more low-cost small business option, or do you offer advanced features for enterprise organizations? Companies like Morning Brew have grown into multimillion-dollar enterprises based on the SaaS marketing content they share in their newsletter. Now – how does your solution differ from the competitors?
Once seen as a support mechanism primarily for B2Centerprises, it’s now recognized as a pivotal strategy for fostering lasting success in B2B businesses and beyond. Harnessing the Power of Community The narrative transcends mere theoretical frameworks and delves into the practical aspects of fostering a successful community.
We have a collection of top UX KPIs and a framework to connect UX KPIs to business KPIs published by UX Magazine. Enterprise applications with consumer grade user experiences. Yes, it is true that Enterprise Applications, even employee facing applications, have been trying to catch up with B2C consumer facing applications and websites.
Rahul shared an incredibly simple framework Superhuman uses for understanding their customers. This framework will work. So when this survey was initially being developed, uh, it was initially created for consumer companies and B2B SaaS companies, not the far end of the spectrum of complex enterprise styles. Step 5: Track.
Clearly, this isn’t applicable for all products, but it’s an interesting development in the B2C space. Example 2 – Lattice Lattice is HR management software for businesses and enterprises. A deep dive into the tools, frameworks and processes used by product managers from top companies.
The success of any enterprise is based on two things: Its products and services, and its talent pool. We help leaders understand several models related to positioning their brands correctly including PRESTO, which creates a framework for research and trend discovery. 2: How the Company Makes Money (the revenue model).
Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills. Based on an iterative approach, Agile methodology is one of the most common processes for enterprise software development. That’s why they must follow the product development framework at all times.
While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different. While the SAAS model has disrupted this thought process, enterprise software very much depends on forward integrators. In other cases, regulations might be the way to transform industries.
This type of customer segmentation is commonly used by B2C businesses looking to implement targeted marketing campaigns and tailor their product offerings to different age groups, genders, and so on. For instance, a B2C platform like TikTok, with a predominantly Gen Z user base, will create ad marketing campaigns targeting 15 to 25-year-olds.
Even with budgets of hundreds of millions of dollars and top-level visibility, the major enterprises they worked with or for often did so poorly with digital transformation initiatives that outcomes got worse, not better. The framework we were there to learn was laid out in a sprawling chart with 37 separate boxes.
It is essential you consider and assess against great frameworks, use more than one as each may highlight different issues or areas for growth. Are the right mindsets promoted by the frameworks used and organisational structure? Conflicts and items that are not being managed can be readily identified by mapping roles to the framework.
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