Userpilot

FEBRUARY 24, 2025

B2B Product Managers with no B2C experience. They are a great fit for the positions above and for your company, especially when the position is a data-related one Spencer Koo Spencer Koo. PMs who understand ad experience – how to run it to make it effective. Who would be a BAD fit for this job?

Analytic Tools 52

Analytic Tools Data Visualization Technical Advisors User Testing 52

Mind the Product

NOVEMBER 27, 2017

Observations of a B2C startup product manager working in enterprise. The first product manager positions in this early-stage environment are shepherding roles as much as visionary ones. I once heard an anecdote about a very young child being told a story about a very old man. In many cases the product goal is the company goal.

Enterprise 140

Enterprise Startups Product Manager Customer Experience 140

Userpilot

APRIL 24, 2025

In this role, you will leverage your extensive experience turning ambiguous problems into clear and actionable deliverables, aligning internal and external leaders on a shared, ambitious vision. By understanding the psychology of play, creativity, and learning, youll craft experiences that are seamless, rewarding, and deeply immersive.

Research Software 52

Research Software Analytic Tools Feedback Software Customer Communications 52

The Product Guy

MAY 15, 2017

In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. His product experience includes lead and director positions at Horizons Digital Group, Complete Seating (founder), Dash Navigation and Microsoft.

Analytic Tools 225

Analytic Tools Research Software Product Strategy CTO Coach 225

Userpilot

MARCH 24, 2025

Youll blend the strategic mindset of a growth product manager with the creative vision of a UX designer – driving repeat engagement, gamification, and social participation. Microsoft is looking for someone with an abundance of positive energy, empathy, and kindness, in addition to being highly effective.

Analytic Tools 52

Analytic Tools Research Software Feedback Software User Testing 52

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. We know that often, innovation in the B2C world tends to translate a few years after into the B2B world. Short on time?

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

MAY 27, 2025

A person who was focused on B2C products. Strong roadmap and product sense: can context switch between detailed work and high-level strategy/vision, ability to PM basic initiatives end-to-end. They are a great fit for the positions above and for your company, especially when the position is connected to Product-Led Growth.

Analytic Tools 52

Analytic Tools Research Software Feedback Software User Testing 52

Lenny Rachitsky

DECEMBER 12, 2023

Thank you, thank you, thank you. The best is yet to come. 🎖️ The Best of Lenny’s Newsletter 1.

User Testing 110

User Testing B2C Product Research B2B 110

Roadmunk

APRIL 3, 2018

Latif: One of the things I really love is the positioning of this course, which is, how to think like a product manager. Are we aligned to the company vision? They usually lack a product vision. You want to create a cohesive vision that people understand. Strategy’s all about reaching the vision.

Research Software 89

Research Software Feedback Software User Testing Product Manager 89

The Product Guy

MARCH 2, 2017

In this position, Dustin’s primary responsibilities include product portfolio management, new product introduction and product line strategy deployment. His product experience includes lead and director positions at Horizons Digital Group, Complete Seating (founder), Dash Navigation and Microsoft.

Analytic Tools 150

Analytic Tools Research Software CTO Coach Product Manager 150

Intercom, Inc.

JULY 5, 2018

In this episode of our podcast, Doug and I chat about what makes a compelling story, how to distill a founder’s high level vision into something more relatable to individual buyers, and much more. Distilling the 40,000-foot vision. If you enjoy the it, check out more episodes. After five years there, I went to Box. It was so fun.

Technical Review 171

Technical Review Development Team Review Customer Experience User Testing 171

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Testing these wireframes is paramount because it allows you to validate your vision early on. In this section, we’ll delve into real-world examples from giants in the B2C sector.

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

Product Bookshelf

FEBRUARY 13, 2017

” The book contains a lot of product strategy, positioning, and go to market content which is often missing in books that focus primarily on execution. The authors outline a concept called a product manifesto which is a statement of guiding vision and principles for you and your job as a product manager.

Product Manager 81

Product Manager Product Management Management Management 81

Intercom, Inc.

JULY 5, 2018

In this episode of our podcast, Doug and I chat about what makes a compelling story, how to distill a founder’s high level vision into something more relatable to individual buyers, and much more. Distilling the 40,000-foot vision. If you enjoy the it, check out more episodes. After five years there, I went to Box. It was so fun.

Technical Review 163

Technical Review Development Team Review Customer Experience User Testing 163

The Product Coalition

JUNE 20, 2019

While explaining what is involved with a Technical PM position is beyond the remit of this article , it is important to understand those distinctions that justify a certain interviewing style. While UX and UI are as or even more important than in B2C contexts, its technical systems must be rigorous.

Analytic Tools 77

Analytic Tools User Testing Product Manager Product Management 77

Usersnap

JULY 21, 2021

If until now product manufacturers and service providers could have a unilateral vision, today’s highly-competitive market no longer allows that. Possible starting points for B2C companies include TrustPilot, TestFreaks, and Amazon. In turn, customers become participants in the R&D process.

User Testing 98

User Testing Customer Feedback Feedback Software Customer Experience 98

The Product Coalition

JUNE 7, 2019

For those who do achieve a position, it helps them keep away potential competitors. This means, roughly, “I will fulfill my product vision, but I’m not talking to customers”. Likewise, dealing with B2C or B2B customers completely alters your approach to product development and improvement.

Data Visualization 66

Data Visualization Customer Experience Analytic Tools Product Research 66

Userpilot

JULY 30, 2021

They must rally a team around a product’s vision and make sure the solution is viable from a business perspective. Type of product (B2B, B2C). At the heart of it, a product manager is responsible for defining a product’s vision and the strategy for achieving that vision. Communicate product strategy and product vision.

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

The Product Manager Coach Blog

MAY 7, 2024

Two positions that often cause confusion are Staff Product Manager and Senior Product Manager. Vision Setting and Execution: Developing and maintaining a clear vision for the product, translating strategic goals into actionable plans that drive success. Which one is right for you? Which Role Is Right For You?

Product Manager 52

Product Manager Product Management Data Visualization B2C 52

Intercom, Inc.

JANUARY 20, 2022

” “The two-way vulnerability and the transparency led to a symbiotic positivity and better ways of working” The piece I was happy with was that we actually got the sharp end of the stick handed back to us from the team, which was really valuable. ” People loved that message. It’s a huge competitive advantage.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

UX Planet

SEPTEMBER 10, 2024

Studies have shown that real-time information can enhance perceived safety, reduce waiting anxiety, increase perceived reliability, and overall build positive attitudes toward transit. With a proven track record of boosting user engagement and adoption, she’s collaborated with leading B2C companies, HMOs, and government agencies.

Research Software 98

Research Software Feedback Software Transportation User Testing 98

BrainStation Product Management

MAY 7, 2019

Apart from B2C and B2B products, many PMs also work on internal products that help teams within the organization perform better. “ As for managing products that incorporate new technologies, it’s a difficult position to be in as a PM. So building this suite of products that we have on the creator side of spotify.”.

User Testing 68

User Testing Data Visualization Analytic Tools Research Software 68

The Product Coalition

MARCH 26, 2019

This is because, for most for B2C products, the user is also the customer. For B2C products, these two people are usually the same and that’s why these products are also called consumer products. Product teams work on delivering the vision. Vision is long term. Sales teams work on closures and incentives.

Enterprise 66

Enterprise User Testing Analytic Tools Research Software 66

The Product Coalition

FEBRUARY 5, 2023

This not only requires a strong vision, or what the more cynical would call childish naivety. The Business Architecture pivot is about shifting between a business-to-business (B2B) model, and a business-to-consumer (B2C) model. . — EL-P To reach that point, he went through hell and back.

Feedback Software 78

Feedback Software User Testing Customer Feedback Customer Experience 78

The Product HQ

JULY 1, 2024

Average B2B Product Manager Salary The B2B product manager position is a full-time role that involves developing and managing one or multiple products. Career Outlook for a B2B Product Manager B2B product managers have a similar career progression to B2C product managers. Let’s get started. The difference comes in their focus.

B2B 52

B2B Technical Advisors Reporting Tools Product Manager 52

Innovatemap

JULY 8, 2021

With the increasing demand for streamlined B2C communication that limits face-to-face interaction, many tech companies have paved avenues for success. We also identified inconsistencies with the existing brand identity and the vision Jeff had for the company. Enter Innovatemap.

Naming 52

Naming Branding B2C User Testing 52

Sachin Rekhi

AUGUST 23, 2015

Firmographics : specific attributes of the company that you are targeting, including industry, employee size, department size, business model (B2B vs B2C), and more 5. Similarly, your messaging and positioning should be determined and tested with the ideal customer in mind.

User Testing 60

User Testing Data Visualization Customer Feedback Customer Experience 60

Mixpanel

MARCH 7, 2021

Describe the path to your current position and the role mentorship has had in your career growth. “What got me in the door is someone believing in me, then I took the burden of proof as a mission in every position I ever got. ” Tal Kailler B2C Product Lead, Gett. “I started as a software developer.

Feedback Software 52

Feedback Software Research Software Analytic Tools Reporting Tools 52

Revulytics

OCTOBER 30, 2019

So we assume that if vanity metrics are going in a positive direction, impact metrics are, too. You have your vision on one side, you hopefully have a strong value proposition, maybe you have a strategy. Think of this as a hierarchy that starts with vision and strategy. But that’s not always the case.

Reporting Tools 59

Reporting Tools Feedback Software Customer Experience Data Visualization 59

People-First Product Leadership

DECEMBER 4, 2023

If you missed Part 1, we covered the “why” behind creating a strategy stack, with a focus on the Mission, North Star, and Vision. The Vision evolves over time, and is an inspirational guide for the company's future. Looking ahead, Part 3 brings together the Product specific Vision, Roadmap and Goals.

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

Userpilot

JUNE 19, 2024

For example, a B2B company launching a complex enterprise software solution might require a strong understanding of technical specifications, while a B2C company marketing a consumer app might prioritize experience with social media marketing and user experience (UX) principles. Health, dental, and vision insurance.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

NOVEMBER 9, 2021

Tracking a counter metric will help you identify when a positive trend in your north star metric causes a negative trend in any other business aspect. B2B and B2C brands have different focal points when it comes to selecting North Star metrics. – Julie Zhao. This is where the counter metric comes in. North Star Metrics examples.

Onboarding KPIs 52

Onboarding KPIs Data Visualization Analytic Tools Customer Experience 52

Innovatemap

OCTOBER 31, 2019

The company started with consumer water testing kits, but pivoted from this B2C model to take a B2B focus on water quality in school systems. Our mission was to help 120WaterAudit position themselves as thought leaders, and provide them with digital tools to work and sell more effectively.

Feedback Software 40

Feedback Software Demo Data Visualization User Testing 40

ProductPlan

FEBRUARY 28, 2023

For example, if you work in financial services and your product is online banking, your responsibilities will be very similar to a product manager working in a B2C tech company. If you can model outcome-focused behaviors, you position your organization to solve your customers’ problems.

Feedback Software 52

Feedback Software Information Technology Product Manager 52

Mixpanel

FEBRUARY 23, 2021

However, the company’s focus should always start with its outliers: maintaining the positive ones that set the business apart from its competition , and if there are any negative ones getting them back up to average.” B2B vs. B2C), but also between products of the same category, and even the same company. Bonus advice we love.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

The Product HQ

FEBRUARY 6, 2023

Your job as someone vying for a position as a senior product manager is to discover the intent behind each question. Take advantage of the time spent to position yourself as a credible, qualified, and experienced professional, befitting the senior product manager role.

User Testing 52

User Testing Research Software Feedback Software Data Visualization 52

Gainsight

NOVEMBER 18, 2019

And, when you do, the positive impact on your organization—and your customer—is massive. In B2C, no one questions how to go about getting customer insights—you just go talk to them, observe them, do the research. Develop a vision for the better journey you want to provide, then create a future-state roadmap to get there.

Customer Experience 9

Customer Experience B2B Data Visualization Product Research 9