Remove B2C Remove Product Marketing Remove Roadmap
article thumbnail

519: Product verification, most important of the 19 activities of product management – with Nishant Parikh

Product Innovation Educators

How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers.

article thumbnail

The Business Impact of Customer Experience

Alchemer Mobile

Although the buy cycle for a B2C customer varies vastly from a B2B customer, they both have one key thing in common: What people say and feel about you carries more weight than any awesome marketing campaign you put in place. Product roadmap. Analyze: Gauge shifting emotion and insights across product, marketing, and CX.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Who’s who: Understanding your business with customer segmentation

Intercom, Inc.

Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. For example, our Sales team is now able to give segmented customer feedback to our product leaders to influence our roadmap.

article thumbnail

North Star Metric: What Is It And How to Find Yours [+10 B2B and B2C examples]

Userpilot

And should you, as a product manager care about it? What difference does it make if your product is B2B or B2C? Prioritization : It tells you which activities, features, experiences, etc matter most, and which don’t – helping define your product roadmap. B2C North Star Metric example.

B2C 98
article thumbnail

5 Things I Learned During The Transition From B2B to B2C

The Product Coalition

3 years ago I decided it’s time for me to leave my product role in a large B2B software company and start my own B2C startup called Missbeez. I would like to share with you some of the insights of my journey so far and the key differences between leading a B2B product and a B2C one. For early stage B2B products?—?working

B2C 60
article thumbnail

What is Product Marketing and Why Should I Care?

Userpilot

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

article thumbnail

Four Fundamental Mistakes You Are Making With Product OKRs

The Product Coalition

Mistake #2: Creating Objectives That Are Efforts and Not Outcomes Now that we have established that product goals are about the product and not about product management, what should these goals be? In B2C companies, this often translates into initiatives with a very rough guesstimation of how much ARR will each initiative bring.