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How To Align Your Product Strategy to Your Corporate Messaging

Dear Strategy

For those of you who are regular followers of the Dear Strategy podcast and blog, you know that, beginning with this episode, we will be moving away from answering direct strategy questions, and moving toward discussing real-world applications of some of the concepts that we’ve been discussing here over the past 4 years.

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! B2C marketing.

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Four Challenges Finance Apps Face and How to Conquer Them

Alchemer Mobile

Another challenge comes with the unique loyalty customers feel towards their financial institutions and banks. The second is to use proactive engagement strategies and contextually relevant messaging. When it comes to retention, how you message your customers matters just as much as what you message them.

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3 Signs That Product Paralysis Is Imminent and How to Avoid It

Product Management University

The end result is a portfolio of industry specific solutions that your target customers perceive as higher value, e.g., payment processing solutions for retailers, data security solutions for banks, etc. Your customers are banks, telecoms, retailers, hospitals, etc. Each Product is Marching to its Own Strategy.

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Catch up with New at Intercom, our fall product launch event

Intercom, Inc.

And finally, a new tooltips feature – our first ever customer-initiated message type. Intercom customers typically see a 31% increase in engagement after implementing in-product messages”. Messaging has taken over our personal communication, and now we’re seeing in-product messaging taking over in business from phone and email.

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4 Finance App Requirements for 2021

Alchemer Mobile

Between heavy increases in usage as well as staggering drops in economic activity, 2020 was a roller coaster for banks, insurance companies, budgeting apps, and everything in between. To help your finance app stand out in 2021, focus on these four strategies at the start of the new year. Measure and act on customer emotion.

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What is Omnichannel Customer Experience & Why You Should Invest In It

Userpilot

The omnichannel approach dictates that these different digital channels should all connect seamlessly and integrate with one another to ensure consistent messaging while catering to customer needs. Create a consistent omnichannel strategy across multiple channels You need to ensure that experiences are consistent across all channels.