The Product Coalition

JULY 21, 2020

Product Managers are a multidisciplinary bunch, with interests and specialities ranging from leadership to design, tech to marketing. Blogs are another great medium for getting bite-sized chunks of information, and upping your product management skills. They’re also just as varied in how they like to get their knowledge.

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Good Product Manager

FEBRUARY 7, 2021

Recent Blog Posts. I wrote two posts for the Forrester blog that touch on popular subjects in recent client discussions: Roles and Responsibilities for Product Management and Portfolio Marketing: How Much Do They Matter? : I often field questions like “Who should be responsible for [X]?” Upcoming Presentations and Events.

Presentation 87

Presentation Blog Product Management Product Manager 87

Userpilot

DECEMBER 7, 2021

Customer-oriented marketing means tailoring your marketing strategy to fit your customers’ needs first, rather than focusing on your business goals only. With a customer-centric marketing strategy, you can improve your customer experience and easily drive product growth by helping new and existing users discover more value.

Feedback Software 97

Feedback Software User Testing Research Software Customer Feedback 97

Intercom, Inc.

DECEMBER 10, 2018

All your messaging is marketing, both before and after the sale. So in-app marketing is especially key to engaging and retaining the users you’ve worked so hard to acquire. This guide is for marketers interested in learning more about the tools of the trade and the various types of in-app marketing – and the ways to use them.

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Feedback Software Analytic Tools User Testing Marketing 137

Userpilot

JUNE 13, 2022

Are you looking for the best SaaS blogs and influencers to follow in 2022? We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. Ready to dive in?

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Analytic Tools Research Software Feedback Software Data Visualization 52

Brian Balfour

OCTOBER 12, 2016

Hacktics, the tips, tricks, hacks, tools, and secrets that promise to solve our growth problems. A glance at the front page of GrowthHackers.com , Inbound.org, or any other growth hacking community is all it takes to understand the obsession. The fundamentals for growth are not Search, Facebook Ads, Content, Email marketing etc.

Marketing 94

Marketing Data Visualization Customer Experience User Testing 94

Usersnap

SEPTEMBER 29, 2022

Competitive analysis of current market offerings absolutely helps your SaaS company. However it isn’t the only thing, and perhaps a quite overrated approach to achieving SaaS growth. In 2022, the competitive strategy is not as much about analyzing the market opportunities but focusing on the satisfaction of customers.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Good Product Manager

FEBRUARY 7, 2021

Recent Blog Posts. I wrote two posts for the Forrester blog that touch on popular subjects in recent client discussions: Roles and Responsibilities for Product Management and Portfolio Marketing: How Much Do They Matter? : I often field questions like “Who should be responsible for [X]?” Upcoming Presentations and Events.

Presentation 60

Presentation Blog Product Management Product Manager 60

Andrew Chen

DECEMBER 18, 2017

Of course everyone knows the mechanics of setting up a blog – but the hard part is finding your voice, figuring out topics that are interesting for other folks to read, and building a long-term habit. ” Ironic that VCs blog/tweet all day now ;). You might think that there’s too blogs on tech, startups, whatever.

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Blog Analytic Tools Research Software Feedback Software 110

Gainsight

NOVEMBER 20, 2019

In the spirit of “Staying Thirsty” we’ve compiled this list of books, blogs, Slack communities, and podcasts for product-obsessed people that want to develop themselves in and out of the office. Blogs for Product Managers. Blogs for Product Managers. Growth-focused topics make this a favorite among product leaders.

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Books Blog Feedback Software User Testing 80

Userpilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products.

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Analytic Tools Feedback Software Data Visualization Onboarding KPIs 102

Gainsight

DECEMBER 10, 2018

Before you say, “ thank u, next ” to 2018, check out Gainsight’s top blog posts, webinars, and resources of 2018. Top 5 Customer Success Blog Posts of 2018. CSM & Product’ Is the New ‘Sales & Marketing’. Click here to read the blog. Click here to read the blog. Click here to read the blog.

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Webinar Blog Customer Experience Customer Feedback 71

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Therefore, as a product marketer, you need to continually update your skills to remain relevant in a constantly changing industry.

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Research Software Analytic Tools Feedback Software Data Visualization 95

Business of Software Conference

OCTOBER 23, 2019

Throughout the conference, it wasn’t hard to pinpoint takeaways that folks would be able to bring home to improve their individual growth or their team’s outputs. She helps companies connect with their audience via storytelling, content strategy, & digital marketing. BoS2019 was no different. 1: Do you have a stance on positioning?

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Blog User Friction Customer Experience Events 45

Alchemer Mobile

FEBRUARY 14, 2023

First-to-market features drive deeper engagements to increase customer adoption, retention, growth, and advocacy. Independent market research says closing the loop is the biggest challenge facing CX and VoC professionals. To read Alchemer CEO David Roberts’ blog, click here. LOUISVILLE, Colo.

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Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. As well as the marketing channels you’re going to use and the potential tactics you can use to move prospects forward.

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Userpilot

DECEMBER 21, 2022

Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools. Let’s get started.

Data Visualization 93

Data Visualization Analytic Tools Feedback Software Research Software 93

Userpilot

MAY 1, 2024

For instance, Slack’s approach to community engagement has played a pivotal role in its growth. This is especially important if your product helps others create new content, such as blog posts, images, and videos. Join Userpilot’s Facebook community for product growth insights. This way, you can use your resources efficiently.

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Feedback Software Customer Feedback User Testing Customer Experience 80

Intercom, Inc.

SEPTEMBER 22, 2020

Brian says: Intercom’s SVP of Marketing Shane Murphy-Reuter recently caught up with Brian to talk about the importance of conversational relationships and how they can drive exponential business growth. Driving connection and growth with conversational relationships.

Inbound 211

Inbound Outbound Reporting Tools Customer Experience 211

The Product Coalition

JANUARY 7, 2021

Image credit: Canva The term “Product-Market Fit” can be baffling for a lot of new Product Managers. The phrase sounds great in theory, but in reality, finding product-market fit raises more questions than it answers: What is Product-Market fit? How do I know when I have Product-Market fit? What is Product-Market Fit?

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User Testing Product Marketing Marketing Customer Experience 164

The Product Coalition

NOVEMBER 30, 2022

There Were A lot of Generic Recommendations Having thought leadership, content marketing, a social media presence, measuring user intention, free trials, A/B testing of content, relevant Calls to Action, Videos on YouTube, Do Events: the Biggest Events, Post on LinkedIn, Publish an E-Book, do some Webinars, use Influencers. It requires work.

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User Testing Customer Feedback Feedback Software Reference 120

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. Utilize viral marketing and product experiments to generate more word-of-mouth traffic.

Analytic Tools 95

Analytic Tools Feedback Software Onboarding KPIs Marketing 95

UX Planet

APRIL 17, 2024

Embracing AI with curiosity As this environment continues to evolve, we should maintain our curiosity and embrace AI to ensure our continued growth and ability to challenge ourselves. Yet now, it’s an integral part of the marketing mix. Those initially hesitant (like early marketing professionals) have now fully embraced it.

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Artificial Inteligence ChatGPT Data Visualization Customer Experience 87

Userpilot

APRIL 21, 2024

Userpilot is a product growth platform. Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Here’s an example of our MOFU blog post about improving user activation. Userpilot blog post. Others include PPC adverts, social media, or email marketing.

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Research Software Feedback Software User Testing Reporting Tools 91

Userpilot

APRIL 30, 2022

Product-led vs sales-led growth? This is a decision you and your product team will have to make at some point in your go-to-market strategy to drive growth. Choosing the right growth strategy is important for all SaaS companies because it plays a role in how successful your company will be. Product-led growth in SaaS.

Feedback Software 101

Feedback Software User Testing Customer Feedback Customer Experience 101

Userpilot

JULY 6, 2021

Is a SaaS product growth strategy essential to a modern business’s survival? What SaaS product growth strategies can you implement to get there? That's exactly what we'll cover in this article: what is a SaaS product growth strategy and what are the main growth strategy types. Table of Contents. Conclusion.

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Feedback Software Research Software Analytic Tools Onboarding KPIs 98

Andrew Chen

FEBRUARY 26, 2024

In my case, I was very interested in the state of the art on growing users, metrics, network effects, and marketing. Why blogging/writing is so helpful In the first year, I learned the importance of writing things down. A few months in, Robert Scoble linked to my blog from his, and that helped a ton. Thank you!)

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User Testing Customer Experience Blog Events 123

The Product Coalition

DECEMBER 11, 2023

This ensures efficient resource allocation and optimization of marketing efforts, leading to better overall returns on investment. Competitor awareness: AI-powered trend analysis and market research tools enhance competitor awareness. This strategic advantage enables them to maintain a competitive edge in the market.

Data Visualization 120

Data Visualization Artificial Inteligence Analytic Tools Research Software 120

Userpilot

MARCH 23, 2023

The SaaS world is filled with product growth analytics and metrics that span the entire customer lifecycle. TL;DR Marketing and sales teams have different goals, which is why they often have different data sources or metrics. Marketing teams may look at Google Analytics while your sales team will likely check their CRM platform.

Analytic Tools 95

Analytic Tools Data Visualization Customer Experience Reporting Tools 95

The Product Coalition

MARCH 5, 2023

Product-Led Growth practice lead, Dave Boyce describes the distinction between finding product-market fit (PMF) versus finding go-to-market fit (GTMF). Paul explains it pretty well in his blog post by saying: The most common unscalable thing founders have to do at the start is to recruit users manually. Looking for PMF.

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User Testing Startups Customer Experience Reporting Tools 118

The Product Coalition

JULY 6, 2023

Traditional marketing and sales tactics with long lead times, heavy financial investment, and a demanding need for human resources could be more efficient. In this new world, how do you as a business compete and break out of this vicious cycle of traditional sales and never-ending marketing spending? What Exactly is Product-led Growth?

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Research Software Feedback Software User Testing Product Research 112

Userpilot

JUNE 30, 2023

It enables them to reach audiences across the globe to drive market expansion and product growth. Benefits of localized content for SaaS companies include extending the market reach and improving customer experience and satisfaction. Start building your localization strategy by identifying the right market.

Research Software 89

Research Software Analytic Tools User Testing Onboarding KPIs 89

Userpilot

MAY 5, 2022

There are several reasons why a SaaS business will choose a micromarketing campaign over traditional marketing strategies to engage existing users and attract new ones. In this blog post, you’ll learn: What micromarketing is. How to use micromarketing to convert trial users to paying customers and drive growth.

Research Software 96

Research Software User Testing Customer Experience Data Visualization 96

Userpilot

FEBRUARY 25, 2024

Predictive analytics are driving business decisions such as product and marketing strategy. Companies are going beyond product marketing and investing in content marketing to deliver value to users. Many consumer behavior trends, such as influencer marketing and social commerce, aren’t as popular in the SaaS industry.

Analytic Tools 101

Analytic Tools Data Visualization User Testing Reporting Tools 101

Userpilot

MARCH 17, 2024

It will give you a better understanding of the type of metrics to monitor in your dashboard and help you draw product growth insights from them. 10 analytics dashboard examples for SaaS Dashboards are built for different aspects of your business, such as feature usage , customer journey, and digital marketing.

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Data Visualization Analytic Tools Feedback Software Dashboard 91

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

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Mixpanel

JULY 8, 2022

If you aren’t familiar with the program, it helps startups find product-market fit faster by giving them up to $50,000 in free credits a year, worth up to 430 million monthly events—more than double the number offered by comparable programs. Mixpanel for Startups. Even in the best conditions, very few startups make it.

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