Userpilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. Why it is important for your product management efforts. The typical stages in a product funnel are Awareness, Interest, Consideration, Purchase, Retention , and Loyalty. Book the demo!

Analytic Tools 96

Analytic Tools Data Visualization Research Software Onboarding KPIs 96

Userpilot

APRIL 30, 2022

Product-led vs sales-led growth? This is a decision you and your product team will have to make at some point in your go-to-market strategy to drive growth. It lets you shape your product, customer experiences, and sales process in the very best way. What is product-led growth in SaaS?

Feedback Software 104

Feedback Software User Testing Customer Feedback Customer Experience 104

Userpilot

AUGUST 10, 2023

Are you trying to find your business’s average customer acquisition cost? In today’s competitive landscape, acquiring new customers is essential to any successful business’s or product’s growth. TL;DR Customer acquisition cost (CAC) measures the total sales and marketing expenses for acquiring new customers.

Customer Experience 86

Customer Experience User Friction Customer Feedback Onboarding KPIs 86

Userpilot

OCTOBER 4, 2022

The Pirate Metrics Framework organizes the traditional funnel into five stages in the customer journey: Acquisition, Activation, Retention, Referral, and Revenue ( AARRR ). There are three main types of growth loops that feed different goals – acquisition loops, engagement and retention loops, and expansion loops.

Customer Experience 98

Customer Experience User Testing Onboarding KPIs Software Review 98

Userpilot

MAY 2, 2024

Customer retention is vital for product success and business profitability. TL;DR Customer retention is the ability to keep your customers actively using their products. TL;DR Customer retention is the ability to keep your customers actively using their products. It keeps the product fresh and users engaged.

Onboarding KPIs 106

Onboarding KPIs Customer Experience Feedback Software Analytic Tools 106

Gainsight

DECEMBER 10, 2018

Before you say, “ thank u, next ” to 2018, check out Gainsight’s top blog posts, webinars, and resources of 2018. Top 5 Customer Success Blog Posts of 2018. CSM & Product’ Is the New ‘Sales & Marketing’. You can’t have a business without a product and you can’t maintain a customer base without Customer Success.

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Webinar Blog Customer Experience Customer Feedback 71

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? It’s because of something called product-led growth (or product growth for short.). They use their product as the selling point. They promote their products, right? But isn’t that what all companies do? Not exactly.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. TL;DR Product-led growth brings lower acquisition costs, shorter sales cycles, higher retention rates, and more satisfied customers. What is product-led growth?

Analytic Tools 97

Analytic Tools Feedback Software Onboarding KPIs Marketing 97

Userpilot

SEPTEMBER 12, 2022

Do you know that customer touchpoints can exponentially influence product growth ? It may be reading articles on your blog, engaging with ads, leaving reviews, contacting the support team, and so on. Assign various user interactions to the customer journey stages: acquisition, activation, retention, referral, and revenue.

Analytic Tools 98

Analytic Tools Feedback Software User Testing Customer Experience 98

Userpilot

MARCH 23, 2023

The SaaS world is filled with product growth analytics and metrics that span the entire customer lifecycle. Closed-loop marketing can lower your customer acquisition cost, improve the user experience, increase conversion rates , and shorten the sales cycle. This will help you measure loyalty, spot trends, and drive product-led growth.

Analytic Tools 97

Analytic Tools Data Visualization Customer Experience Reporting Tools 97

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Therefore, as a product marketer, you need to continually update your skills to remain relevant in a constantly changing industry.

Research Software 97

Research Software Analytic Tools Feedback Software Data Visualization 97

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding.

Product Marketing 95

Product Marketing Onboarding KPIs User Testing Marketing 95

Userpilot

MARCH 29, 2022

One of the latest buzzwords in the SaaS circles is the ‘Product-led growth’ strategy. Several SaaS experts are raving about this ‘go-to-strategy’ that promises to boost customer engagement and satisfaction by making the ‘product’ the hero of everything the organization does.

Feedback Software 98

Feedback Software Onboarding KPIs User Testing Strategy 98

Userpilot

JULY 7, 2022

What are product-led growth metrics and why should you track them? Product-led growth metrics provide you with valuable insights that you can use to improve your user retention and increase revenue. A product-led growth strategy focuses on using the product to acquire, activate, convert, and retain customers.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Product Research Customer Feedback 98

Userpilot

JULY 4, 2023

Growing your product requires tackling one of the biggest challenges, which is to cross the chasm. TL;DR The chasm is the gap in the product adoption curve between the early adopter and the early majority. TL;DR The chasm is the gap in the product adoption curve between the early adopter and the early majority. Book a demo now.

Feedback Software 93

Feedback Software Analytic Tools Research Software User Testing 93

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? You’ve done the hard work of building a product or a specific feature that people want. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy.

Research Software 93

Research Software Strategy Customer Experience User Testing 93

Userpilot

NOVEMBER 17, 2021

A bootstrapped company led by a technical founder with no business background isn’t the typical description of a successful 8+ figure Saas business. 5 products. 5 products. In 2010, he decided to build a product to solve these issues. Anyone can sit down and build a product. 2,000+ customers. How it started.

Customer Experience 97

Customer Experience User Friction Enterprise Document 97

Product Management University

OCTOBER 6, 2020

In theory, and I emphasize in theory, the impact of a product led growth model should be very minimal on product management. For product marketing, it pretty much changes everything. What is Product Led Growth? In a product led growth model, the product has to sell itself.

B2B 147

B2B Customer Experience Definition Demo 147

Userpilot

JULY 8, 2021

Pirate metrics put simply, is a system for grouping and tracking metrics across different stages of the user journey : acquisition, activation, retention, referral, and revenue. SaaS AAARRR stages: acquisition, activation , adoption , retention ,revenue ( expansion )and referral. Pirate metrics for product-led SaaS.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Framework 98

ProductPlan

FEBRUARY 3, 2021

The move towards product-led growth is on the rise, in part because potential customers increasingly prefer to experience a product or service first-hand before committing rather than read about (or be told by sales or marketing) the perceived value. Sales act as a go-between between prospective customers and the product.

User Testing 103

User Testing Research Software Customer Experience Software Review 103

The Product Coalition

JUNE 15, 2020

One of the latest buzzwords in the Product world is ‘Product Led-Growth.’ And does focusing on a product-led growth strategy make you a Growth Product Manager? Let’s examine this “new” trend… What Does Product-Led Growth Mean? A product-led growth strategy. The secret?

Onboarding KPIs 88

Onboarding KPIs Strategy Product Management Product Manager 88

Userpilot

DECEMBER 3, 2022

In this blog post, we’ll explore five stages of the customer lifecycle in detail and offer tips on how to boost engagement at each one. Read on to uncover product growth insights ! The customer lifecycle refers to the steps a customer progresses when considering, purchasing, using, and maintaining loyalty to a product or service.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

FEBRUARY 26, 2024

And how to do it with available product analytics solutions? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. Start building your marketing conversion funnels but creating all product user personas.

Analytic Tools 102

Analytic Tools Data Visualization Feedback Software Research Software 102

Userpilot

OCTOBER 18, 2021

Pirate metrics help you assign specific metrics to the particular stage in the user journey – Acquisition, Activation, Retention, Referral, or Revenue. Pirate Metrics consist of: Acquisition. Acquisition stage: measure CAC. Customer Acquisition Cost (CAC) is one of the most important SaaS growth metrics. Activation.

Analytic Tools 97

Analytic Tools Feedback Software Research Software Onboarding KPIs 97

Userpilot

JUNE 26, 2023

Want to track the different types of product metrics to get product growth insights ? Product metrics are critical for product growth managers to develop the right product strategies and drive continuous value for customers. You can also use a product metrics framework, ie. What are product metrics?

Onboarding KPIs 86

Onboarding KPIs Analytic Tools Data Visualization Customer Experience 86

Gainsight

JANUARY 6, 2023

They’re investing in product experience (PX) and product-led growth (PLG) strategies to efficiently chart a path to durable growth—and smooth sailing when market conditions improve. The common thread between these three approaches is the product experience.” Product Experience . Product Led Growth.

Data Visualization 52

Data Visualization Analytic Tools Customer Experience Research Software 52

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 98

Userpilot

MAY 8, 2023

While product growth may seem as simple as “attract customers to your Software-as-a-Service solution” there are countless SaaS challenges and customer issues that you’ll need to overcome along the way. New SaaS apps, tools, and products are constantly being released, which makes it harder for a SaaS business to stand out.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Onboarding KPIs 98

Gainsight

APRIL 21, 2022

Since 2021, we have seen more product-led hypergrowth than in years past. Though the past two years were some of the most challenging times for businesses, it did not stop one of the most difficult seasons from producing hypergrowth for product-led companies. Product Experience . Creating a Product Roadmap?

Customer Experience 52

Customer Experience Data Visualization Analytic Tools User Testing 52

Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? In this post, I will give you an overview of what SaaS product marketing is and what it entails. Marketing automation is an integral part of product marketing.

Research Software 98

Research Software Onboarding KPIs Product Marketing Definition 98

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? In this blog post, I'll take you through the best strategies for a SaaS business are and show you the best examples from known SaaS brands. This is focused more on the acquisition side of the customer journey.

Feedback Software 117

Feedback Software User Testing Product Research Customer Experience 117

Userpilot

JULY 23, 2023

TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. Who is part of the GTM team?

Research Software 86

Research Software Data Visualization User Testing Marketing 86

Userpilot

MARCH 6, 2023

What’s product-led acquisition? How is it different from product-led growth? We also introduce key metrics product managers should follow if they’re serious about PLG. TL;DR Product-led acquisition (PLA) is an organic way of growing a customer base through recommendations from existing customers.

Onboarding KPIs 97

Onboarding KPIs Customer Experience Advertising Product Research 97

Userpilot

OCTOBER 23, 2022

A B2B SaaS customer journey map is key to creating a wholesome product experience for your customers. To get it right, SaaS companies must step back and see the product from the customer’s viewpoint. Starting from their first point of contact to when they subscribe and eventually become raving fans of your product.

Feedback Software 75

Feedback Software B2B Customer Feedback Customer Experience 75

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? It puts its focus strictly on customer acquisition.

Feedback Software 97

Feedback Software Research Software Product Research User Testing 97

Userpilot

OCTOBER 8, 2021

If you want to take your SaaS company's MRR to the next level , it might be time for you to investigate the subject of product growth platforms. By turning your product itself into a viral sales engine, these platforms take the pressure off traditional sales and marketing departments — and, of course, their associated budgets.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Product Research 98

Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? There’s a difference between product marketing and traditional marketing. Which does your company need?

Feedback Software 105

Feedback Software Research Software Product Marketing Marketing 105