Books Branding Messaging 
Intercom, Inc.
JUNE 22, 2020
In-app messaging is a key component of a strong customer engagement strategy – one that reaches users at the right place, at the right time, and is consistent across platforms. Here, we take a deep dive on in-app messaging – defining exactly what it is and how to make it work best for your customers. What is in-app messaging?
Intercom, Inc.
APRIL 16, 2018
The nature of marketing at a software company is that it’s easy to have a highly data-driven view of everything you do, and overlook hard to measure things like building a brand. Brand is the emotional connection you establish with your customers and those whom you would like to become customers. Your brand is not your logo.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Intercom, Inc.
MARCH 23, 2018
And when the father of advertising gives you a book recommendation like that, you sit up and take notice. Despite being almost 100 years old, Scientific Advertising by Claude Hopkins remains one of the best books on sales and marketing ever written. You can grab a free copy of the book this way. Human nature is perpetual.
Userpilot
SEPTEMBER 30, 2024
What is a messaging strategy? A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Why should you have a solid messaging strategy? Let’s look at how that’s done!
Userpilot
JUNE 2, 2025
This leads to errors like sending a product update notification at 1 AM or showing the wrong message to the wrong user segment. 78% of users churn in the first week after installation when brands dont have a clear engagement strategy based on regular push notifications. One swipe, and your user is back in the app. Source: Reddit.
Intercom, Inc.
JULY 28, 2020
They want fast and personal experiences from all brands, big and small. In a world where customers can readily switch brands, all companies need to invest in customer relationships and the best way to do that is to shift to conversational relationships. They can drive key customer action, like booking demos and making purchases.
Userpilot
JULY 16, 2024
In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth. This process grants you a competitive advantage and fosters brand loyalty. Apple differentiates itself through brand image and reputation.
Expert insights. Personalized for you.
236 
Let's personalize your content