Mind the Product
APRIL 16, 2020
The plan was to build a low-cost Minimum Viable Product (MVP) to validate the idea of social payments before adding any resources. However, I quickly discovered that there’s too much brand risk for a trusted bank to take this type of lean startup approach. PayMe surpassed 1 million users, just 17 months after launch. Conclusion.
Mind the Product
APRIL 26, 2020
Simultaneously, lockdown conditions and rising cases put immense pressure on healthcare personnel and researchers involved in the pandemic relief efforts. For those researchers, it was like having a brand new recipe to cook, without knowing most of the ingredients. If you have a story or case study to share, we’d love to hear from you.
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Mind the Product
FEBRUARY 13, 2020
As a result, the team at Uniregistry decided to take a new approach to product validation in an attempt to avoid the same fate. This case study focuses on Lean Product Validation, but the chart below gives an overview of our entire customer discovery process and the steps we followed. The Approach.
The Product Coalition
AUGUST 17, 2021
I love my job as a product manager. On the same day, you can be brainstorming different product ideas with designers and engineers. Our company has built a strong product culture. It is giving all product managers a lot of freedom and responsibility. The art of shaping I have a confession to make.
Amplitude
SEPTEMBER 21, 2020
Understanding the customer journey is crucial to building products that meet your users’ needs. Without a window into how people use your products, your efforts to improve conversions will be shots in the dark. To get that insight, many product managers and marketers rely on funnel analysis to chart the different paths users take.
UX Studio
APRIL 25, 2019
Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations. Previous experience with a specific brand deeply influences the way people perceive it. Let’s jump into branding research! Takeaways on branding research.
BrainMates
NOVEMBER 27, 2022
Case Study: How Pets.com Failed Product Development. If we reflect back on the noughties (2000-2009) through the lens of today, we’ll see plenty of high-profile cases where businesses that were built on high expectations failed to deliver with their product. Here’s The Product – Start Marketing Now!
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