Branding Conference Inbound Marketing 
Intercom, Inc.
SEPTEMBER 22, 2020
Brian says: Intercom’s SVP of Marketing Shane Murphy-Reuter recently caught up with Brian to talk about the importance of conversational relationships and how they can drive exponential business growth. Brian says: “My ‘aha’ was that it was impossible to market to a modern human, they were getting good at blocking it out.”.
Userpilot
MAY 3, 2022
How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Pair that with in-app communication and you’ve got a pretty good marketing strategy. What is enterprise SaaS marketing? Longer sales cycles.
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Intercom, Inc.
NOVEMBER 7, 2019
Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.
Userpilot
NOVEMBER 17, 2021
By leveraging content marketing and a solid professional network, Saravana Kumar grew the company from 0 to 250 customers. But gaining acceptance from the market and acquiring customers is the bigger challenge. In the same year of its launch, Saravana closed on 5 inbound enterprise customers for BizTalk360. For instance, Kovai.co
Intercom, Inc.
AUGUST 12, 2021
So, I’m well-versed in go-to-market motions, customer support, customer success, sales, and I think I’ve probably had every role under the sun along the way so far. Messaging has become a really quick, easy way to engage with brands. Left after, as I said, nine and a half years and helped scale another ad tech business.
Business of Software Conference
JUNE 13, 2019
Our goal is not to run the biggest, the fastest growing, or the most profitable software conference in the world – we’re interested in being a conference that attendees and supporters alike love to attend. We want to offer the best conference experience possible. BoS Conferences are not trade shows.
Amplitude
JULY 17, 2019
Top episodes we love: Bootstrapping a SaaS Startup with Laura Roeder: With the help of guest speaker, Laura Roeder , this podcast covers how to bootstrap a SaaS business rather than fund, as well as how to succeed without a freemium model, how to identify an appropriate price point, and how to get to market effectively.
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