Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 82

Product Marketing Onboarding KPIs User Testing Marketing 82

Amplitude

AUGUST 27, 2020

A lot has changed since we last hosted our annual conference, Amplify. Needless to say, this year’s Amplify conference is going to be different. Winning digital experiences require visionary leaders from all disciplines—from data science to design, marketing to product managers. Connect with Your Peers.

Research Software 94

Research Software User Testing Travel Product Research 94

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Therefore, as a product marketer, you need to continually update your skills to remain relevant in a constantly changing industry.

Research Software 86

Research Software Analytic Tools Feedback Software Data Visualization 86

Andrew Chen

FEBRUARY 6, 2024

Because technology differentiation is no longer a real factor today start ups, it turns out that most products are succeeding or failing due to core product/market fit followed by the distribution strategy. A few years ago you saw a trend were products would launch a huge conferences like SXSW. There are over 9 million mobile apps.

User Testing 105

User Testing Research Software Feedback Software Startups 105

Revulytics

DECEMBER 16, 2019

As product management becomes such an in-demand, lucrative career option, companies are carving out markets with offerings that enhance a product manager’s job to build and optimize customer-centric products. Industry, The Product Conference, Cleveland, OH. The conference is single-track, one day with close to 4.5

Analytic Tools 76

Analytic Tools CTO Coach Research Software Technical Review 76

Johanna Rothman

MAY 24, 2024

Or, these public workshops might only be content marketing for your brand. However, while most conferences allot more time for workshops, workshops are not the same as longer talks. Think of a public workshop as a taste of your private workshops. That's the point of delivering these presentations in public.

Workshop 79

Workshop Books Presentation Branding 79

Product Innovation Educators

MARCH 4, 2024

Product management insights from Molson Coors’s non-alcohol portfolio transformation I am interviewing speakers at my favorite annual conference for product managers, the PDMA Inspire Innovation Conference. 5:15] What did market research show about why consumers were switching to non-alcoholic beverages? Pace yourself. [15:31]

User Testing 111

User Testing Vision Naming Branding 111

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Market Research. Go-to-market strategy. Product Development.

Product Research 80

Product Research Feedback Software Research Software Product Marketing 80

Alchemer Mobile

NOVEMBER 10, 2020

s Consumer Insights team strategically collaborated with many other departments such as marketing, online, and store operations to share data and inform decisions based on changing customer preferences and behaviors. In 2020, Gap Inc.’s For example, Gap Inc. Nicole Lanni, Consumer Insights Manager at Gap Inc.

User Testing 244

User Testing Customer Feedback Feedback Software Research Software 244

Amplitude

AUGUST 27, 2020

A lot has changed since we last hosted our annual conference, Amplify. Needless to say, this year’s Amplify conference is going to be different. Winning digital experiences require visionary leaders from all disciplines—from data science to design, marketing to product managers. Connect with Your Peers.

Research Software 52

Research Software User Testing Travel Product Research 52

Userpilot

JUNE 27, 2022

What is developer marketing, and what is the point of it? As the name suggests, developer marketing is marketing to developers. In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product. What is developer marketing? Let’s get started!

Weak Development Team 52

Weak Development Team Development Marketing User Testing 52

Userpilot

NOVEMBER 30, 2022

These are some of the questions that Spencer Grover , Product Marketing Manager at Salesforce , answered in his recent presentation at Userpilot’s Product Drive 2022 conference. The 7 Laws of Go-To-Market. Product Go-To-Market (GTM) strategy is a plan of how to promote and sell the product to achieve the best results.

Feedback Software 90

Feedback Software User Testing Data Visualization Onboarding KPIs 90

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Pair that with in-app communication and you’ve got a pretty good marketing strategy. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing? Longer sales cycles.

Enterprise 90

Enterprise Strategy Marketing Outbound 90

Roman Pichler

OCTOBER 6, 2020

Which market and market segment should the product address? For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? You might want to allocate, say, two months for the first initiative, but only two weeks for the latter, assuming that you already serve the new target market.

Product Research 268

Product Research Technical Review Feedback Software Research Software 268

Mind the Product

OCTOBER 27, 2016

I believe the same synthesis of skill sets is occurring between marketers and product managers, but all too often, they’re treated organisationally as separate disciplines, broken up into siloed teams. Why Marketing and Product must work together. We’re all familiar with some variation of the traditional linear marketing funnel.

Customer Experience 164

Customer Experience User Testing Customer Feedback Weak Development Team 164

Alchemer Mobile

SEPTEMBER 19, 2019

Today, Apple releases the latest version of its most popular operating system, iOS (as well as the re-branded iPadOS), to hundreds of millions of customers worldwide. Below I’ve compiled a list of the three changes in iOS 13 that product folks, marketers, and technologists need to pay attention to. Privacy Changes.

Technical Review 200

Technical Review Technology Product Marketing Marketing 200

Business of Software Conference

JULY 19, 2023

While Barbie’s popularity initially stemmed from her fashionable looks and various accessories, the doll’s evolution over the years has been closely tied to advancements in software and digital marketing. Barbie’s success story offers valuable insights into how a classic brand can adapt and thrive in the digital age.

User Friction 98

User Friction Customer Feedback Advertising Differentiation 98

Intercom, Inc.

SEPTEMBER 22, 2020

Brian says: Intercom’s SVP of Marketing Shane Murphy-Reuter recently caught up with Brian to talk about the importance of conversational relationships and how they can drive exponential business growth. Brian says: “My ‘aha’ was that it was impossible to market to a modern human, they were getting good at blocking it out.”.

Inbound 211

Inbound Outbound Reporting Tools Customer Experience 211

Userpilot

APRIL 30, 2021

If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

Userpilot

JULY 15, 2022

Unfortunately, traditional marketing and sales funnels aren’t enough. The buyer’s journey is not a linear path and that leaves companies and marketers with an enormous attribution blind spot. Make use of branded conference swag to promote your company at conferences and raise positive awareness.

Analytic Tools 87

Analytic Tools Research Software Feedback Software Data Visualization 87

Pragmatic Marketing

MAY 6, 2018

The most recent evolution involves the Pragmatic Marketing Framework. We’ve revised 14 boxes on the right side of the framework to more accurately reflect the current realities of marketing products and connecting with buyers. Content —Develop relevant content to be used for all go-to-market channels and materials.

Framework 70

Framework Marketing Webinar Document 70

Mixpanel

OCTOBER 6, 2022

Over the course of my career, I’ve sat in dozens of conference rooms, Zoom meetings, retreat centers, and team outings all created with the sole purpose of getting Marketing and Product talking. There are product goals and marketing goals. Our customer doesn’t care what’s Product and what’s Marketing. What’s up with that?

Data Visualization 59

Data Visualization Onboarding KPIs Marketing Analytic Tools 59

The Product Coalition

AUGUST 2, 2018

We know many industry conferences can get old. There are product management conferences that shake things up, and we’ve compiled a list of our top picks. Not only will you be sure to meet new faces, you’ll learn–who doesn’t want to learn something new every day, and at every conference? On the contrary!

Events 60

Events B2B UX Workshop 60

Userpilot

OCTOBER 15, 2021

You should keep best practices, including focusing on one CTA and design consistency and staying on brand, in mind throughout your campaign. Subject lines shouldn't be clickbaity and should be on-brand, personalized, and contextual. Focus on design consistency and stay on brand. What is a product launch email?

Feedback Software 86

Feedback Software Research Software Product launches User Testing 86

Amplitude

SEPTEMBER 3, 2019

confirmed, we are on the edge of our seats for this year’s conference and you should be too. product conference you’ll find. Lisa Sullivan-Cross , Head of Growth Marketing at Pinterest. Get insights from marketing experts on how to grow your product faster and more sustainably. See more speakers here! and accurately.

Product Research 51

Product Research Feedback Loop Customer Feedback Data Visualization 51

Andrew Chen

FEBRUARY 26, 2024

In my case, I was very interested in the state of the art on growing users, metrics, network effects, and marketing. I find that a lot of my blogging has been less about inventing brand new ideas, but instead simply collecting and expanding on the current tech zeitgeist. Thank you!) There are endless varieties.

User Testing 123

User Testing Customer Experience Blog Events 123

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Alchemer Mobile

JANUARY 10, 2019

The challenge of achieving product-market fit is what keeps most product managers up at night. This post shares tips product professionals at any size company can take in order to get ahead of market trends. The Challenges of Competition, Fragmentation, and Market Fit.

Product Management 217

Product Management Product Manager User Testing Feedback Software 217

Userpilot

SEPTEMBER 4, 2023

Customer journey optimization refers to the strategic process of analyzing and enhancing a customer's entire experience with a brand. The goal is to meet and exceed customer expectations at every stage, from initial brand awareness to advocacy and loyalty. When implemented effectively, it transforms businesses.

Data Visualization 79

Data Visualization User Testing Analytic Tools Customer Feedback 79

Innovatemap

SEPTEMBER 24, 2020

Yet, the goal remains the same: explain your brand or product in a memorable way. An explainer video can help you reveal a brand update, break down a new product concept, or focus on the value of a specific feature. Three ways to use explainer videos in your product marketing. Reveal a new brand or a brand update.

Product Marketing 52

Product Marketing Marketing Customer Experience Branding 52

Product Innovation Educators

OCTOBER 30, 2023

Second, not all users are the same, so creating a common use case across a market segment or sub-segment is a lot harder than one thinks. The use case starts from the business plan—the target market vertical that the product fits the best. We sold it in the market place and started getting feedback.

User Testing 123

User Testing Reporting Tools Customer Experience Research Software 123

Business of Software Conference

MAY 18, 2023

I had a conversation with April Dunford recently to discuss her brand new talk for BoS USA 2023 and the question of why positioning fails in sales came up a lot… April’s obviously awesome by the way. However, in the majority of companies she works with, she’s working with their head of marketing.

Positioning 97

Positioning Differentiation Customer Feedback Customer Experience 97

NextBigWhat

AUGUST 2, 2019

It also helped in understanding how to prepare better GTM plans and how product is a function of the market. We help you navigate through the world of product leadership – even after the course via our community and conferences networking opportunities. Finding Product-Market Fit and Beyond 90% products fail. 200+ topics.

User Testing 94

User Testing Branding Feedback Software Customer Experience 94

Product Innovation Educators

JANUARY 22, 2024

Five mindsets every product manager should cultivate I am interviewing speakers at my favorite annual conference for product managers, the PDMA Inspire Innovation Conference. He starting making more and taking it to a farmer’s market, where he sold out. He never set out to build a big company. 15:21] Go get a guru.

Research Software 118

Research Software Naming Product Research Download 118

Mind the Product

DECEMBER 13, 2018

We’re beyond excited to be bringing our flagship conference #mtpcon – the world’s biggest and best product conference – to Singapore on March 25-26. All our conferences sell out so don’t miss out and grab your workshop tickets and conference tickets today! Workshop Presenters.

Analytic Tools 154

Analytic Tools Workshop Data Visualization Government 154

Userpilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Leverage search engine optimization (SEO) in your marketing strategy Identify relevant keywords related to your product or service and optimize your website content accordingly.

Analytic Tools 98

Analytic Tools Research Software Feedback Software Customer Experience 98