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436: Practical tips for creating a product/brand community – with Bri Leever

Product Innovation Educators

What a community can do for your product – for product managers Today we are talking about building a community for a brand or product. What can a community do for a brand or product? She is a community strategist who designs and implements communities for brands. So this episode is about communities.

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Announcing a brand new approach to our product management course (next batch starts Sep)

NextBigWhat

We launched the first cohort of the product management course last year, did a bunch of experiments on the content, format and the process – ranging from offline-only course, online-only, recorded to live sessions and we are now happy to have found the high impacting format + content + process. . Get Brochure.

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After building hundreds of startup brands, Arielle Jackson shares 6 early marketing missteps to avoid

The Review by First Round

For the past 7 years, she’s helped hundreds of companies build their positioning and brands from the ground up, both as our Marketing Expert in Residence here at First Round and in her own consulting work. The course runs in February and applications close on Jan 28th – find out more and apply here. Read This First.

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Product Managers Discover Older Customers

The Accidental Product Manager

However, now, they’re a part of most good design courses. Product Managers Respond To A Changing Market Customers over age 55 say their favorite retail brand no longer understands them or what they need. The idea that older customers are more brand loyal is an outdated view.

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Remote Discovery – Teresa Torres on The Product Experience

Mind the Product

Follow Teresa on Twitter and LinkedIn , keep up to date with her at ProductTalk and her courses. Lily enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. Showcase your brand to our audience of avid listeners as a sponsor of The Product Experience.

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How To Rock Your Workshops – Jonathan Courtney on The Product Experience

Mind the Product

How to use Social Media to build your brand. AJ&Smart Homepage and free course. Lily enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. How to use Social Media to build your brand. AJ&Smart Homepage and free course. Design Sprints.

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Successful product consultants: What are the secrets to being (and finding) one?

DISQO

As organizations expand the scope of how they approach innovation, product consultants and user experience consultants have emerged as powerful forces in that initiative. Alpha recently teamed up with Product School to host an event featuring some of the most prominent product consultants in New York.