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The Art of Naming: How To Overcome Challenges in Naming Products, Services, and Companies

The Product Coalition

How long does it take to name a baby? And how do you go about exploring options and choosing a winning name? But naming a business, product, or service shouldn’t feel so personal, should it? Do you already have a name? Agree on foundational framing to work within Do you have a fully formed brand guide?

Naming 78
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Meet the team: Intercom’s Brand Studio on evolving our brand

Intercom, Inc.

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.

Branding 222
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The Enduring Obsession: Big Brands and NFTs?—?A Tale of Hope and Uncertainty

The Product Coalition

The Enduring Obsession: Big Brands and NFTs — A Tale of Hope and Uncertainty NFTs: A Shaky Start for the Big Fish When it comes to the world of NFTs, even the biggest brands are not immune to the initial turbulence. Major brands, like GameStop, once hyped up their NFT marketplaces, hoping to ride the NFT craze to success.

Branding 115
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Small Cosmetic Brand Product Managers Are Changing The Business

The Accidental Product Manager

New beauty brands have shown up in the market being driven by millennial buyers who buy more cosmetics and skin care than any other demographic. These brands have seen huge growth over the past few years, grabbing market share from the big, established names. New Arrivals In The Business Of Beauty.

Branding 123
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2023 rebrands: The good, the bad and the ugly

UX Planet

2023 was quite a busy branding year. The Good It is a difficult one as I think that there have been very successful brand designs this year, starting from Bolt's rebranding at the beginning of the year to great work like Barbie’s makeover revitalising the brand and making it into the cultural zeitgeist.

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5 Types of Mobile Survey Questions to Better Understand Customer Sentiment

Alchemer Mobile

And consumers want to hear from the brands they use— 51% expect companies to ask them for feedback directly. . Surprisingly, many brands know little about their customers on an individual, human level. Even the most customer-centric brands are guilty of overemphasizing aggregate metrics, like star ratings and NPS.

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Customer Value 101: Definition, Formula, and 10 Strategies To Increase the CV for Your SaaS

Userpilot

What is customer value and how you can use it to improve the actual value you deliver to your customers and establish brand loyalty? The similarity between these two names may create misunderstandings, but you can’t find your customer’s lifetime value just by examining your customer’s perceptions.