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Brand health tracking: Your complete guide to smarter brand decisions 

Alchemer Mobile

72% of shoppers would stay loyal to brands they loved even if it meant paying more. But if you’re not measuring how your brand is performing, how can you build—or protect—that loyalty? That’s where brand health tracking comes in. What is brand health tracking? Think of it as your brand’s pulse check.

Branding 100
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Meet the team: Intercom’s Brand Studio on evolving our brand

Intercom, Inc.

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.

Branding 222
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Building your Brand Through Social Media

The Product Coalition

You should put some effort and resources into your social media branding. According to most business and consumer marketers who know the statistics, social media is crucial to building a brand. More than 80% of consumers are likely to evaluate brands they follow on social media for solutions. What is Branding?

Branding 158
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Documenting design process with Notion

UX Planet

An ultimate approach to Design Documentation Managing projects efficiently is crucial to keep your work process moving smoothly. This is where a Design Documentation Notion Template comes into play. Why Use a Design Documentation Template? Project Overview Start by filling out the Project Overview section.

Document 105
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10 Product Differentiation Examples From Famous Brands For Inspiration

Userpilot

In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth. This process grants you a competitive advantage and fosters brand loyalty. Ahrefs creates extensive documentation on its use cases as a differentiation tactic.

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Apptentive SDK 6.0 Now Available for Android and iOS

Alchemer Mobile

includes powerful new out-of-the-box features to make it easier for brands to collect customer feedback within their mobile experiences and take action on the voice of the customer. “Now with just a few clicks, every brand can ask questions confidently knowing they are able to follow up with all of their customers in an instant.”

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Product in Practice: Evaluating If a New API is Needed

Product Talk

Its a whole other challenge to identify brand-new products to offer. Depending on the country where the consumer is located, Chis company may need to request different documents from them in order to fulfill know your customer/know your business (KYC/KYB) requirements, an identity verification process thats used to prevent financial crime.