Alchemer Mobile

AUGUST 24, 2021

Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. mobile app marketing is a must. Instead, here are five meaningful mobile marketing metrics that every marketer should know like the back of their hand.

Analytic Tools 290

Analytic Tools Feedback Software Marketing Strategy 290

Product Innovation Educators

FEBRUARY 24, 2025

How an AI-powered fashion startup achieved product-market fit Watch on YouTube TLDR In this episode, we’re joined by Anya Cheng, former product leader at Meta, eBay, McDonald’s, and Target, and current founder of the AI-powered fashion startup Taelor. Instead, a startup should focus on solving one problem better than anyone else.

User Testing 179

User Testing Research Software Feedback Software Customer Communications 179

Product Innovation Educators

APRIL 3, 2023

How product and marketing teams can work together Today we are talking about the interdependence of product and marketing and how marketing trends have changed. Since 2006 at Crossmedia, she has helped clients navigate the changing marketing landscape. 7:14] What trends or big shifts have you seen in marketing?

Data Visualization 267

Data Visualization Marketing Advertising Analytic Tools 267

Roman Pichler

MAY 12, 2025

Listen to the audio version of this article: [link] Overview of the Matrix The Innovation Ambition Matrix, which was developed by Bansi Nagji and Geoff Tuff, considers the newness of the product on its horizontal axis and the newness of the market on the vertical axis. Take, for example, the Apple Watch and the Google Chrome browser.

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Research Software Technical Review Customer Experience User Testing 196

Alchemer Mobile

NOVEMBER 13, 2024

Surveys provide a range of insights, from quick feedback after a purchase to in-depth assessments of brand loyalty. They are also inclined to recommend the brand to others. For example, asking, “What do you like most about our product?” For example, “On a scale of 1 to 10, how likely are you to recommend our product?”

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Customer Satisfaction Product Research Data Visualization Customer Feedback 238

Product Innovation Educators

SEPTEMBER 2, 2024

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. In this episode, Chip Chonym explains why market research matters throughout the innovation process, discussing both qualitative and quantitative methods.

User Testing 280

User Testing Product Research Market Research Research Software 280

Userpilot

JULY 16, 2024

Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth. Why is product differentiation important?

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Product Innovation Educators

JULY 18, 2022

Today we are exploring technology-driven vs. market-driven innovation. There are times that a technology comes first and later a problem associated with a market need is found that the technology addresses. 3:21] How do you view the value of pure research and market-driven research? We look for sensors to sense the market need.

Research Software 284

Research Software Feedback Software User Testing Marketing 284

Userpilot

SEPTEMBER 9, 2024

Looking for real-life customer-led marketing examples that worked to get inspiration for your own campaigns? You’ve probably had enough theories already, so this article cuts to the chase to show you examples from top brands that are killing it with this approach. This section will show you some practical examples: 1.

Customer Feedback 111

Customer Feedback Customer Experience Data Visualization Analytic Tools 111

Intercom, Inc.

AUGUST 25, 2020

On this episode of Intercom on Product myself and Paul (Adams, our SVP of Product) delve into how product teams can and should partner with their marketing team peers. Collaborate early with your marketing team to allow for implicit understanding of where you’re both headed. Today’s episode is actually about marketing.

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Product Innovation Educators

AUGUST 21, 2023

Thrive Market’s VP of Product Management discusses mission-driven product process Jonas Klink is joining us. He is the Vice President of Product Management & UX Design at Thrive Market, the health-first membership for conscious living. Summary of some concepts discussed for product managers [2:17] What is Thrive Market?

Product Research 247

Product Research User Testing Marketing Research Software 247

Userpilot

SEPTEMBER 16, 2024

Is your company ready to target new markets? What product marketing strategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. Common methods companies use to enter new markets. Real-life SaaS examples of successful market development attempts.

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Research Software Analytic Tools Feedback Software Data Visualization 105

Intercom, Inc.

FEBRUARY 17, 2022

Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Constantly putting out mediocre pieces is hurting your content brand. Short on time?

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Roman Pichler

NOVEMBER 3, 2020

For example, a product manager might determine the product strategy and one or more development teams might be tasked with executing it. In the picture above, the process starts at the top of the cycle by creating a new strategy, either for a brand-new product or an existing one. Take YouTube as a well-known example.

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Product Strategy Strategy Product Research Technical Review 426

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. The overall example I use to illustrate the mistakes is a healthy eating app that helps its users improve their eating habits and live more healthily.

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Vision User Testing Product Research Research Software 345

Product Innovation Educators

OCTOBER 19, 2020

You can be a great brainstorming resource to help Marketing or a naming consulting. . Those topics and more are in a new book titled Hello, My Name Is Awesome: How to Create Brand Names That Stick. Alexandra has created names or renamed many brands and products you would recognize, including the Wendy’s Baconator.

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Product Innovation Educators

FEBRUARY 17, 2025

Our guest is Francesca Cortesi, CPO and consultant for some of Europe’s multi-billion dollar brands and fastest growing businesses. Different products target overlapping market segments 2. Instead, it means identifying key stakeholders and involving them at appropriate points in the process.

Reporting Tools 179

Reporting Tools Feedback Software Customer Feedback Technical Review 179

freshtrax

MAY 30, 2025

During a meeting earlier this month with Brandon Hill, CEO of btrax, our conversation shifted from sales and marketing to Japanese culture and business practices. And what does it say about how products cross cultural boundaries in our globalized market? ” This sent me down a rabbit hole. What’s the impact on consumers?

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Alchemer Mobile

FEBRUARY 10, 2022

While it’s critical to perfect these fundamentals, we want to spend time diving into some of the more advanced mobile app marketing strategies to improve ASO. Advanced mobile app marketing strategies to improve ASO. We know this as mobile app marketing 101. App store optimization goals. Description. Localization is key.

Feedback Software 246

Feedback Software User Testing Marketing Strategy 246

Intercom, Inc.

JULY 29, 2020

The notion of storytelling has pervaded the marketing world as of late. Companies work to unlock the story of their brand , to tell the story of their target customers, use data to tell stories about their industry or provide further insights. One of my favorite examples of this is JRR Tolkien’s The Lord of the Rings.

Data Visualization 271

Data Visualization User Testing Branding Customer Experience 271

Product Innovation Educators

MARCH 4, 2025

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

Artificial Inteligence 235

Artificial Inteligence Research Software Product Research User Testing 235

The Product Guy

JULY 2, 2020

Many product managers, including myself, often reflect and think hard around the areas which they need to invest in to progress in their career; is it A/B testing, data analysis, go to market skills? These three areas are within my development team, with other stakeholders within the business and thirdly, and within the market.

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User Testing Product Research Customer Experience Data Visualization 451

Userpilot

SEPTEMBER 4, 2024

Well, sorry to disappoint you, but you might be getting excited about the wrong marketing metrics. Examples of vanity metrics include: – Free trial user count : It only shows how many people started a trial, not how many found value in your product. Sounds great, right? Vanity metrics. Can you reproduce the results intentionally?

Data Visualization 105

Data Visualization Onboarding KPIs Analytic Tools Feedback Software 105

Roman Pichler

OCTOBER 6, 2020

Which market and market segment should the product address? For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? You might want to allocate, say, two months for the first initiative, but only two weeks for the latter, assuming that you already serve the new target market.

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Product Research Technical Review Feedback Software Research Software 293

The Product Guy

APRIL 21, 2019

McDonald’s is an example of a company that successfully uses a secret menu to cater to customers. Vegetarians who want a hamburger-style sandwich, for example, could order a grilled cheese off McDonald’s secret menu. Higher revenue and market share. Builds brand. About Anthony Lazarus. More About The Product Mentor.

Data Visualization 378

Data Visualization User Testing Customer Experience Product Research 378

UX Planet

MARCH 3, 2025

In this guide, well explore various website types, their goals, key design considerations, and real-world examples to help you craft memorable experiences. Example Websites: Notion Figma 2. Example Websites: Nike Allbirds 3. Example Websites: Stripe Basecamp 4. Example Websites: Kulbachny Eli Alcaraz 5.

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Reporting Tools Magazine Software Review Customer Experience 59

Alchemer Mobile

MARCH 22, 2022

Looking at the dining experience, for example, everything from search to reservation to pre-arrival to dine-in to exit is entering a new phase of digitization. Food and Drink brands who looked at retention through Fans and Risks segments made exceptional strides, particularly in long-term retention. QSR Mobile App Marketing Strategies.

Reporting Tools 264

Reporting Tools User Testing Data Visualization Feedback Software 264

Userpilot

SEPTEMBER 30, 2024

A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Differentiation : Strategic messaging highlights what makes your brand unique, showcasing features and benefits that set you apart from competitors.

Messaging 111

Messaging Research Software User Testing Analytic Tools 111

Alchemer Mobile

APRIL 12, 2022

The mobile investments teams made to Travel apps in 2020 paid off in 2021, fast-tracking the comeback Travel brands desperately needed after a year of uncertainty and low engagement, particularly in Transportation and Hospitality and Tourism. In 2021, brands were able to have more free conversations with their consumers.

Travel 261

Travel User Testing Research Software Feedback Software 261

Product Innovation Educators

FEBRUARY 28, 2022

Specifically, we will learn about a 7-part framework for marketing communications. 17:48] How do we apply these story elements to marketing? This communication framework works for marketing and internal communication, like motivating people around a new project. If you just list your features, you won’t win in the market.

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Framework Marketing Transportation Product Management 236

Product Talk

DECEMBER 11, 2024

Eva says, In a previous role, I realized through my work on [employee] retention and regrettable attrition that we really have to do more to understand our employees as customers that we recruit (the equivalent to marketing/sales) and then they subscribe to our product (the employee experience) until they leave and are not with the company anymore.

Product Research 233

Product Research Customer Experience User Testing Feedback Software 233

Alchemer Mobile

DECEMBER 28, 2021

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Here are examples of a few demographic data categories: Age. If you work in mobile marketing or advertising , demographic information is critically important. Let’s jump right in. Demographic factors.

User Testing 246

User Testing Customer Experience Customer Feedback Feedback Software 246

Roman Pichler

SEPTEMBER 2, 2020

I’ll never forget the day when I suggested to the product manager of a brand-new healthcare product to prioritise its features. To mitigate the risk of adding the wrong items to the product backlog, ensure that you have a validated product strategy in place, no matter if you look after a brand-new or as an existing product.

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Roman Pichler

JANUARY 20, 2025

Product Strategy Discovery As its name suggests, product strategy discovery is about finding an effective product strategybe it for a brand-new product or an existing one whose current strategy is no longer valid. This might be to generate revenue, achieve a profit margin, reduce cost, increase productivity, or strengthen the brand.

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Systems Review Product Strategy Strategy Product Research 167

Alchemer Mobile

MAY 4, 2022

From surveys to reviews to social media, the amount of customer feedback brands collect on a daily basis can make you feel overwhelmed. Our guide, How to Measure, Analyze, and Use Mobile Customer Sentiment, will help you improve product experiences, inform marketing campaigns, and beat your competition. Use cases and examples.

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User Testing Customer Feedback Customer Experience Download 245

Alchemer Mobile

FEBRUARY 26, 2025

For example, a bank may receive frequent in-app feedback about navigation issues in its mobile banking app. By continuously improving their products and services based on real customer feedback, they can differentiate themselves in crowded markets. Over time, this responsiveness drives long-term success and brand loyalty.

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Product Innovation Educators

JULY 4, 2022

The leading brand cost about $150. I tried a brand that was new to me offering a wifi camera for $29. The highly rated and recognized brand was about $800. From there, if we’re getting into a brand new category, we follow a fast-follower strategy. How do you make sure it’s representative of your market?

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Artificial Inteligence User Testing Feedback Software Customer Feedback 284