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5 Costly Branding Mistakes

UX Planet

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

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Meet the team: Intercom’s Brand Studio on evolving our brand

Intercom, Inc.

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.

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Building your Brand Through Social Media

The Product Coalition

You should put some effort and resources into your social media branding. According to most business and consumer marketers who know the statistics, social media is crucial to building a brand. More than 80% of consumers are likely to evaluate brands they follow on social media for solutions. What is Branding?

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Revolutionizing Design with AI-Powered Design Systems

UX Planet

This means the design system designers don’t just create the Figma UI design kit, token names, design system documentation, and educate the team. They will also train a machine to produce screens based on typography, color, components, and design system guidelines. Here is an example of a test I did with ChatGPT.

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How We Create Design Systems and Why They Are Valuable

UX Studio: Product Management

It is a collection of standards containing principles, guidelines, and reusable components. Design systems should also incorporate documentation: rules and guidelines on how to use specific elements. Professionals, such as content strategists, accessibility experts, marketers, and brand designers, can also benefit from it.

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Dark Patterns: The Dark Side of UX

UX Planet

Image: MeasuringU Intentional Misdirection As the name suggests, it distracts the user from what really matters so that they don’t see something and continue with the process. In 2022, the European Data Protection Board published guidelines for the detection and avoidance of Dark Patterns. when the item was added to the cart.

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Five star advice: Insider tips for dealing with software review sites

Intercom, Inc.

Online marketing content has long been dominated by brands creating product descriptions, how-to guides, branded articles, and blog posts to promote their business. The customer essentially does all the hard work, but the problem with consumer review sites is that brands have little control over the type of content that’s published.