Roman Pichler

JANUARY 8, 2019

Wouldn’t it be great to make the product better, improve the user experience and add brand-new features? Alternatively, you may want to unbundle one or more features into a new product, as Facebook did with Messenger in 2014 when the company released the messaging feature as a stand-alone app. Take Microsoft Office as an example.

Product Research 225

Product Research Customer Experience User Testing Analytic Tools 225

Alchemer Mobile

MARCH 8, 2022

Simply put: Customer engagement refers to the relationship and interactions customers have with a brand across all touchpoints and steps along the customer journey. Strong customer engagement means customers interact with the brand in more meaningful ways, further building loyalty. More brand evangelists. Increased sales.

Customer Feedback 279

Customer Feedback User Testing Customer Experience Data Visualization 279

Intercom, Inc.

MAY 8, 2018

To help you get started, here are a few tips on how we decided which apps to feature in our own Messenger Home: 1. Encourage visitors to engage with our brand and content. One pro tip: don’t feature too many apps on your Messenger Home. Leave me a message below. Assign an owner for your Messenger.

Messaging 176

Messaging Customer Experience Customer Communications Positioning 176

Userpilot

SEPTEMBER 30, 2024

What is a messaging strategy? A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Why should you have a solid messaging strategy? Let’s look at how that’s done!

Messaging 111

Messaging Research Software User Testing Analytic Tools 111

Userpilot

AUGUST 28, 2023

Wondering how to create a consistent brand experience to make a lasting impression of familiarity and trust? In a saturated SaaS world with tons of alternatives, a consistent brand experience can make you a recognizable brand. Maintaining core brand elements across various platforms to offer a familiar brand image.

Branding 98

Branding Customer Experience Feedback Software Data Visualization 98

Alchemer Mobile

JANUARY 26, 2021

Here are five tips to reassess your digital experience, meet customers where they are, and turn the channel into an actionable listening tool. This tip requires you to literally meet customers where they are: at the exact time and place they land within your mobile experience. Understand customer goals. Act on what you learn.

User Testing 246

User Testing Customer Feedback Customer Experience Feedback Software 246

Intercom, Inc.

OCTOBER 28, 2020

Today, we’re excited to unveil the newest message type in Intercom, Banners. Banners are a highly effective new type of message for your customer engagement strategy. Traditionally, banner messages have been relatively blunt instruments – eye-catching, sure, but not exactly sophisticated.

User Testing 239

User Testing Customer Feedback Customer Experience Data Visualization 239

Alchemer Mobile

APRIL 12, 2022

The mobile investments teams made to Travel apps in 2020 paid off in 2021, fast-tracking the comeback Travel brands desperately needed after a year of uncertainty and low engagement, particularly in Transportation and Hospitality and Tourism. In 2021, brands were able to have more free conversations with their consumers.

Travel 261

Travel User Testing Research Software Feedback Software 261

Alchemer Mobile

MARCH 9, 2022

Frankly, the answer to that question is this: For most brands, customer retention is a nut they still haven’t cracked. Most brands today may think they build products around their customers, but in reality, our data shows they only hear from less than 1% of their customer base, which we call the “vocal minority.”

Customer Feedback 264

Customer Feedback Customer Experience User Testing Data Visualization 264

Alchemer Mobile

DECEMBER 9, 2021

How do people discover your brand? The power of persuasion is stronger than ever, and it’s easier than ever to share brand experiences with the entire world. You want to identify customers that adore your brand and want to share that with the world. Pro tip: We have a whole webinar on this concept!). Customer acquisition.

Customer Experience 264

Customer Experience Customer Feedback User Testing B2C 264

Userpilot

MARCH 30, 2025

If youre managing a mobile product , I probably dont have to tell you that it is a must to learn how to send push notifications at the right time, with the right message, and to the right users. Best practices to avoid spamming and build real value with every message. Analytics and performance tracking. Cross-platform support.

Analytic Tools 66

Analytic Tools Data Visualization Onboarding KPIs User Testing 66

Alchemer Mobile

NOVEMBER 21, 2022

Tips to get better in-app feedback. A positive outcome of identifying your fans is identifying the people who are most likely to say great things about you and who’ve already raised their hand and said, “We love this brand.”. This snapshot from Apptentive Insights shows feedback that helps brands drive their product roadmaps.

Customer Feedback 244

Customer Feedback User Testing Feedback Software Product Research 244

Intercom, Inc.

AUGUST 21, 2019

Online marketing content has long been dominated by brands creating product descriptions, how-to guides, branded articles, and blog posts to promote their business. The customer essentially does all the hard work, but the problem with consumer review sites is that brands have little control over the type of content that’s published.

Software Review 172

Software Review Technical Review Reporting Tools Research Software 172

Alchemer Mobile

APRIL 25, 2019

Below is a taste of the Travel-focused data featured in the report, including a “scorecard” showing average engagement and feedback benchmarks for apps in the Travel category and category-specific tips for success. 3 tips for Travel app success. Invest in two-way messaging. Profile of an average app in the Travel category.

Travel 211

Travel Feedback Software Data Visualization Reporting Tools 211

Userpilot

APRIL 30, 2025

In addition, balancing feature rollouts, targeted messaging, and feedback loops across mobile and web often feels like spinning plates. For instance, guiding new users on adopting a crucial feature with a simple checklist while sharing advanced tips with power users. Pro tip: Limit carousels to 35 slides to avoid overwhelming users.

Analytic Tools 97

Analytic Tools Feedback Software Data Visualization Customer Experience 97

Userpilot

AUGUST 3, 2022

Solid messaging strategies are the key to grabbing your audience’s attention and nurturing their interest in your product. But how you can create a really good messaging strategy that will support your product marketing goals? In this article, we’ll be discussing everything you need to know about messaging strategies.

Research Software 98

Research Software Feedback Software Messaging Reporting Tools 98

Intercom, Inc.

APRIL 6, 2018

That means building multiple new products, each with their own signature brand voice. Including the roadmap seems like a detail, but it’s key to making sure your messaging sticks and, ideally, increases in relevance as more features get shipped. A story that includes all the key messages that you derived from your roadmap.

User Testing 222

User Testing Customer Experience Messaging Framework 222

Intercom, Inc.

NOVEMBER 17, 2021

Writing a clear, timely, and empathetic message to your customers is a very sought-after craft. For the past 25 years, she’s been helping people and businesses draft their own style guides and write better emails, chats, and social media messages to improve both communication and the customer experience. Say it like you mean it.

Messaging 118

Messaging Customer Experience Branding Airlines 118

Alchemer Mobile

DECEMBER 21, 2022

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Then show the importance of targeting your customers with mobile surveys, and provide tips on how to effectively use them to drive mobile customer engagement and feedback. Retarget based on shifts in sentiment.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

The Product Coalition

MAY 13, 2020

Below are some tips on devising a great product launch email marketing campaign. By verifying each of the email addresses you have in your possession, you can rest assured the messages being sent out will be read by actual consumers. Avoiding this failure will require some hard work and marketing savvy.

Product launches 146

Product launches Product Marketing User Testing Marketing 146

Alchemer Mobile

MAY 4, 2021

One of the most common surveys brands deploy is the NPS survey. You could, but you probably won’t get your message across very effectively. A simple tool we developed here at Apptentive called the Love Dialog allows brands to quickly take a pulse from customers. We simply ask, “Do you love [insert your brand here]?”

Product Research 246

Product Research Feedback Software Data Visualization Onboarding KPIs 246

Product Talk

JANUARY 24, 2024

Tips for success with Craigslist Ultimately, Ellen was able to find enough people to participate in focus groups from her Craigslist post, so she thinks it’s worth investigating as an option. Ben will then send a direct message to anyone who comments on or reacts to the post, asking them if they would be open to doing a quick Zoom interview.

Research Software 285

Research Software Feedback Software User Testing Customer Experience 285

Userpilot

AUGUST 30, 2024

The product-focused approach helps you deliver a clear product value proposition, improve your brand image, and demonstrate competitive differentiation. Tips to improve your product marketing strategies: Identify your target audience and buyer personas. Product-led blog content. Email marketing. Paid digital. Influencer marketing.

Advertising 105

Advertising Analytic Tools Research Software Data Visualization 105

UX Planet

MARCH 3, 2025

Here are detailed best practices: Functional and Straightforward Design: Keep the design clean and clutter-free, using a simple color scheme aligned with your brand. Check your email for your welcome message, as per WordStream , to re-engage users. For example, Thank you for signing up!

User Testing 59

User Testing Research Software Data Visualization Reporting Tools 59

Alchemer Mobile

DECEMBER 22, 2020

Here are some of the top mobile customer trends from 2020 and what they mean for your brand. Ultimately, most mobile marketers and digital transformation experts know that more personalized experiences lead to better brand loyalty and therefore less churn. Personalization. Customer expectations have never been higher.

Feedback Software 245

Feedback Software User Testing Reporting Tools Data Visualization 245

Intercom, Inc.

JUNE 11, 2019

Welcome pages reflect your brand. Users probably have some knowledge of your brand before making it to the welcome screen: they’ve seen ads, visited your website or followed you on social media. A blank page in a brand new app is highly intimidating, even for the most experienced users.

User Testing 203

User Testing Customer Experience Data Visualization Download 203

Alchemer Mobile

FEBRUARY 2, 2021

For a consistent brand image, all of your marketing activities should communicate and reinforce this one statement. Once your landing page is live, you can start collecting leads, offer a preview of your app press and early adopters, and integrate with an analytics or A/B testing tool to test variations of your messaging strategy.

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

The Product Coalition

MAY 24, 2023

Choosing a font, color scheme, and overall visual style consistent with your brand is also crucial. Use graphics to draw attention to key elements or to emphasize your message. You can also use visuals such as charts, graphs, and images to illustrate your points.

Feedback Software 147

Feedback Software Data Visualization User Testing Customer Experience 147

Userpilot

OCTOBER 20, 2024

Here are three helpful tips: First, offer rewards when users complete significant tasks to reinforce their progress. Referral programs Referral programs are most effective when targeting loyal customers who already have a positive experience with your brand. Celebrate with fun visuals or messages when milestones are reached.

Onboarding KPIs 102

Onboarding KPIs Customer Experience User Testing Customer Feedback 102

Intercom, Inc.

JUNE 19, 2018

Tristan received an automated transaction message: his credit card was just used at a convenience store 20 mins away! Forward thinking companies are starting to make service a part of their product, with messaging at the core. Messaging is the dominant app on mobile, driving consumer interest in this channel.

User Testing 216

User Testing Reporting Tools Research Software Customer Experience 216

UX Planet

FEBRUARY 6, 2025

The routine nature of digital banking, including boring interface design, complex language, confusing navigation, hidden fees and formal attitude, can feel tedious and uninspiring, further reducing the desire for meaningful interactions with financial brands. Wheres the brand identity?

Banking 80

Banking Data Visualization Customer Experience Feedback Software 80

Userpilot

OCTOBER 7, 2022

Are you about to create a greeting message for new customers but want to see how other companies are doing it first? In this article, we’ll explore what a welcome greeting message is, why SaaS companies need it, and examples from some of the best companies. 13 best welcome message examples.

Analytic Tools 98

Analytic Tools Feedback Software Messaging Customer Experience 98

Userpilot

DECEMBER 22, 2023

A few common examples of microcopy in UX include CTAs, error messages, placeholders, in-app guidance and new feature announcements , and confirmation messages. When writing microcopy for your UI, use a consistent tone of voice and style to create a sense of reliability and professionalism and to reinforce your branding.

Analytic Tools 105

Analytic Tools Feedback Software UX Data Visualization 105

Userpilot

JANUARY 15, 2025

Set up a trigger-based email that includes tips and tricks when users use a product feature for the first time. The message needs to offer a personalized experience based on why a user signed up. Welcome message by Airtable. Firstly, I like how the onboarding email’s design matches Miro’s branding.

Onboarding KPIs 52

Onboarding KPIs Research Software Feedback Software User Testing 52

UX Planet

SEPTEMBER 4, 2024

link] And here are some practical tips on how to improve the UX of wait time: Provide general time estimate or helpful contextual details about the operation One of the reasons why product creators tend to use a loading spinner is that it’s hard to calculate the exact wait time. For a loading spinner, it can be a too-long wait.

Feedback Software 97

Feedback Software Data Visualization Customer Experience User Testing 97

Userpilot

DECEMBER 18, 2024

Remember (tip number 1) – your analysis should always follow your goal. That might sound like a generic tip, but I find that it warrants emphasis. Next, we can move on to the more creative tips to help guide your UX analysis : Ask “So what?” Suppose you’re having a problem with user activation.

Data Visualization 105

Data Visualization Analytic Tools Research Software User Testing 105

Intercom, Inc.

APRIL 10, 2018

We’ve outlined our top tips: Add a friendly face to your brand. So to avoid any confusion, you should always upload a friendly photo to accompany the personal messages you send. Here are some tips to help you strike that balance: Make every question count. It’s about building trust before creating urgency.

Data Visualization 186

Data Visualization Customer Experience User Testing Messaging 186