Roman Pichler

JUNE 1, 2020

To build such a stakeholder community, try the following techniques, which I discuss in more detail in my book How to Lead in Product Management : Bring people together and have joint workshops instead of holding separate conversations with the individual stakeholders, see also the section below. Establish clear roles and responsibilities.

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Weak Development Team Product Research Customer Experience Management 345

The Product Guy

FEBRUARY 13, 2020

Firstly, Jeff as a new umbrella brand for all the new services will be providing to our customers; Secondly, a new business line called Beauty Jeff was opening the very first venue in Argentina. Guest Post by: Carlos Ruiz (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Nis Frome].

Product Research 471

Product Research Onboarding KPIs Reporting Tools Feedback Software 471

The Product Guy

MARCH 14, 2017

Design workshops, like persona, jobs-to-be-done or customer journey workshops can help the team to get a better understanding of customer’s pains and needs. These workshops are fun, and they are also useful to align the team and get everyone on the same page. Designers will also ask for feedback frequently.

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User Testing Research Software Feedback Software Data Visualization 304

Mind the Product

DECEMBER 17, 2019

Taking a break from the always entertaining/sometimes informative podcast Jake & Jonathan (formerly known as The Product Breakfast club, which he co-hosts with Jake Knapp), AJ&Smart CEO Jonathan Courtney joined us to chat about Design Sprints, workshops, and how to get groups of people collaborating. Quote of the Episode. Talk to us.

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Workshop Product Research Entertainment Consulting 113

Roman Pichler

SEPTEMBER 13, 2022

These may include financial goals like a revenue target as well as acquiring new knowledge and developing the brand. My model achieves this by involving the individuals in creating and updating the plans in the form of collaborative workshops, which take place at least once every three months. Figure 3: Collaborative Strategizing.

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Product Strategy Strategy Vision Product Research 349

UX Planet

JANUARY 16, 2024

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

Branding 98

Branding User Testing Product Research Data Visualization 98

Product Innovation Educators

OCTOBER 10, 2022

Before moving to consulting, she was in brand management at Unilever, working with the Dove brand. Abbie and Carmel, with the help of a few others, have created a public workshop titled Product Innovation Master Class: How to Become a Serial Innovator.

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User Testing Product Research Research Software Workshop 267

Product Innovation Educators

APRIL 10, 2023

After testing them and understanding which brands a consumer would want to satisfy each job, we found the second most important job to be done in quick-service breakfast was owned by a competitor, and it had to do with feeling strong, competent, and capable. We asked consumers, “Which brand do you want to solve this?”

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User Testing Product Research Healthcare Artificial Inteligence 247

Product Talk

JANUARY 19, 2022

As a way around this problem, companies often asked us to teach in-person workshops. First, workshops are overwhelming for students. Workshops are overwhelming for students. Second, in most workshops, students work on a case study. The teacher has moved on to their next workshop at their next company. Tweet This.

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Product Research Workshop Weak Development Team Books 263

Product Talk

APRIL 17, 2024

A Workshop Kicks Off a New Commitment to Discovery Teresa: It sounds like recently, you had a workshop that had a big impact. I initiated a workshop as a kickoff for 2024 saying, team, I see we’ve done a great job in the define and measure phase and build phase, but I feel like we’re still lacking the discovery phase.

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Product Research User Testing Data Visualization Research Software 311

Userpilot

DECEMBER 18, 2024

Optimal Workshop A UX research and design testing platform, Optimal Workshop provides several user research features. For each task participants must perform, Optimal Workshop has a dedicated task results tab. Here you can view key results through easy visualizations and comparisons.

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Data Visualization Analytic Tools Research Software User Testing 105

Product Innovation Educators

FEBRUARY 1, 2021

Visual storytelling makes a huge difference for businesses because audiences want to get to know the brands they’re buying from, but they often don’t want to take the time to read content that delivers authenticity and transparency. If brands are leading with stock imagery, they’re not even doing what any of us can do.

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Data Visualization Positioning Strategy User Testing 257

Roman Pichler

AUGUST 17, 2021

The best way to ensure that your vision is inspiring and meaningful for the stakeholders and dev team members is to create it together with the individuals in a collaborative workshop. It should offer continued guidance to for an extended period—at least five years, as I recommended earlier.

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Vision Customer Experience User Testing Product Strategy 337

Mind the Product

DECEMBER 13, 2018

We’re thrilled to announce the first of our amazing line-up of speakers and announce all our deep-dive workshops, connecting international and regional thought leaders with the vibrant product and UX community across AsiaPac. Workshop Presenters. Workshop tickets Conference tickets. More conference speakers coming soon!

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Analytic Tools Workshop Data Visualization Government 190

Roman Pichler

OCTOBER 7, 2019

Will the product, for example, directly generate revenue, help market and sell another product or service, reduce cost, or develop the brand? For a brand-new product, this might mean that you start with user acquisition followed by activation, retention, and finally revenue generation, depending on your product’s underlying business model.

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Roadmap Product Research Customer Experience User Testing 243

Product Innovation Educators

APRIL 6, 2020

Instead of a normal weekly interview I’m sharing with you 24+ brand new video interviews with world-class experts. Given our current circumstances, many online workshops and events have popped up in recent days. Given our current circumstances, many online workshops and events have popped up in recent days.

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Strategy Product Management Product Manager Product Research 202

The Product Coalition

NOVEMBER 23, 2021

I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. Let me walk through the entire workshop in the phases with its results. They always ask do they need to do everything themselves or only something for the brand creation.

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Roman Pichler

DECEMBER 3, 2019

Use Collaborative Workshops to Review and Adapt the Strategy. Collaborative workshops with the key stakeholders and development team members are a great way to jointly review and adjust the product strategy. Having a dedicated facilitator allows you to fully contribute to the workshop. Are there new market entrants?

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Technical Review Product Strategy Strategy Workshop 181

Product Innovation Educators

JANUARY 30, 2023

Emily is now a customer experience strategist for Landor & Fitch, the New York-based brand and design group. We crafted a “how might we…” question for each opportunity: How might we inform and empower facilitators to facilitate a better workshop? Previously she was a marketing specialist for Accenture.

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User Testing Education Customer Feedback Product Research 249

Product Innovation Educators

MARCH 3, 2025

Joining us is returning guest, Carmel Dibner, who is a principal and co-owner at Applied Marketing Science (AMS), where she has helped companies uncover critical customer insights to improve products, services, and customer experiences.Before moving to consulting she was in brand management at Unilever.

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Research Software Product Research User Testing Artificial Inteligence 156

UX Studio

JULY 17, 2018

This detailed article will guide you through how we facilitate a UX project kick-off workshop here at UX studio. What happens at a project kick-off workshop? We hold kick-off workshops when a new project starts. Fortunately, kick-off workshops can help: Acquire domain knowledge (aka Things Clients Find Self-evident.

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Workshop UX User Testing Research Software 75

Roman Pichler

FEBRUARY 6, 2018

A business goal states the benefits the company developing and providing the product wants to achieve, for instance, diversify the business , open up a new revenue stream , and develop the main brand. Whatever user and business goals you choose, make sure that they are specific and measurable.

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Weak Development Team User Testing Technical Review Workshop 171

UX Studio

SEPTEMBER 10, 2019

Creating and maintaining a brand strategy can turn into a never-ending struggle, but it can also provide a great deal of fun. In this post we created a guide on the steps to take in developing your brand strategy. But first, let’s define brand strategy! But first, let’s define brand strategy! Brand strategy defined.

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Branding Weak Development Team Strategy User Testing 64

Centercode

MARCH 4, 2020

Our brand new ebook gives you a tester journey map and tactics for tackling your most persistent participation challenges — from recruitment to test closure. The post Engagement Workshop: Identifying Tester Incompatibility appeared first on Centercode. Consult the Tester Engagement Pocket Map.

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Workshop User Testing Customer Feedback Product Research 72

Product Management University

OCTOBER 20, 2020

Join me for a 3-hour live (web meeting) demo workshop on November 12th. Establishing a Strong Brand Identity for Your Product Management Team: Why It’s Necessary! Product Demo Workshop November 12, 2020. 3-hour live workshop via web meeting. See the details below. Enjoy the B2B Product Manager October issue.

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Magazine B2B Product Management Product Manager 130

Product Innovation Educators

JUNE 12, 2023

There are a lot of workshopping techniques you could use to help people come up with ideas. For example, when I was head of brand management for YouTube video ads, we had three products: search lift, brand lift, and conversion lift. For brand lift, our metric was reducing our survey load.

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User Testing Customer Feedback Product Management Product Manager 253

Roman Pichler

SEPTEMBER 2, 2024

It applies to a brand-new product as well as an existing one whose current strategy is no longer valid, for example, as market conditions change. In a nutshell, it’s about finding a problem worth solving. More precisely, it is the process of developing a product strategy whose implementation will likely create the desired value and impact.

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Product Research Product Strategy Strategy Research Software 237

Product Innovation Educators

DECEMBER 4, 2023

My two journeys fused for me—helping people through new products and helping brand new leaders be effective in the heroic things they’re trying to do. We were executing exactly according to plan—we were recording videos, putting them online, putting the supplies for our workshops into boxes, and shipping them around the world.

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Leadership Startups User Testing Government 277

Centercode

FEBRUARY 27, 2020

Get a journey map for ideal tester engagement and tips for troubleshooting related challenges in our brand new ebook. The post Engagement Workshop: Identifying Tester Communication Problems appeared first on Centercode. Get Started with the Tester Engagement Pocket Map.

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Workshop User Testing Product Research Customer Experience 64

The Product Coalition

APRIL 7, 2021

Today, many brands realize the urgent demand for having their own mobile application to be tightly connected with their customers and run their businesses online more successfully. Amid the COVID lockdown, people spend even more time-consuming mobile content than ever before.

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Research Software Feedback Software Artificial Inteligence User Testing 143

UX Planet

MAY 25, 2025

Take for example, a blue-sky (brand new product with a new customer base) may require 3 waves with multiple rounds, they can look likebelow: Wave 1: Foundational insights Focus on broad understanding, gathering key data about personas, User goals, and pain points.

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User Testing Customer Feedback Customer Experience Data Visualization 97

freshtrax

AUGUST 31, 2021

btrax recently underwent a major relaunch of its brand. In this rebranding, not only the brand elements, but also the company’s vision, cultural values, and services were all redesigned to create a truly new btrax. Since 2015, we began providing workshop-style services, mostly to Japanese enterprises, based on design thinking.

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User Testing Research Software Branding Workshop 105

Mind the Product

JANUARY 4, 2019

They found that high-performing business don’t focus on short-term metrics like NPS, rather they look at a long-term, brand or customer relationship to provide value. They are playing for the sake of playing. They love being excellent. Signal Acceptable Behaviours to Create a High-performing Culture.

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Customer Experience Workshop Reference Vision 180

freshtrax

DECEMBER 23, 2024

In todays fast-changing digital landscape, where standing out is increasingly difficult, enhancing brand value is more crucial than ever. Project Overview: Adapting to Market and Industry Changes btrax partnered with Subaru to ensure the brand remains a top choice in a highly digitized market. By incorporating feedback from U.S.

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Branding User Testing Customer Feedback Marketing 52

Product Talk

JANUARY 31, 2024

ScholarshipOwl.com is an AI-based scholarship matching platform that serves 9 million Gen Z students and ScholarshipOwl for Business gives brands a more effective way to run marketing campaigns targeting Gen Z. Jelena’s product team consists of two product managers who each lead one product and work with their own product trio.

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Product Research Reporting Tools Feedback Software Customer Communications 311

Mind the Product

NOVEMBER 30, 2017

Myself and a small cohort of expert product managers have written nearly 24 brand new curriculum modules and are currently writing another six. To see where we’ll be first, and to book your place for the next part of your journey, check out our public workshop calendar , or request more infomation about company training.

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Product Management Product Manager Management Management 150

Dear Strategy

NOVEMBER 26, 2020

On this episode of Dear Strategy, we analyze the practice of offering the same basic product across several different brands – especially when some of those brands are positioned as premium and some are – well – not! The post Dear Strategy 125: Same Product, Different Brands appeared first on Dear Strategy.

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Branding Strategy Workshop Blog 52