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Case Study: Launching PayMe from HSBC

Mind the Product

Before moving to super app Gojek to lead its efforts on mass financial inclusion, Adam Darcy developed PayMe, a product that has helped to transform the way young people in Hong Kong think about HSBC. More importantly, we were able to build a fantastic team attracting talent from companies like Alibaba , Google, Skyscanner and PayPal.

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Creating a Sustainable Continuous Discovery Practice at CarMax [Case Study]

Product Talk

Back in March, I shared a case study about one of the product teams I worked with at Snagajob (now Snag). This case study is about a team at CarMax that I just finished working with. It was a ton of fun to watch this team excel. Melissa: Tell us a little bit about your team.

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How Uniregistry Used Smoke Testing in Product Validation: A Case Study

Mind the Product

As a result, the team at Uniregistry decided to take a new approach to product validation in an attempt to avoid the same fate. This case study focuses on Lean Product Validation, but the chart below gives an overview of our entire customer discovery process and the steps we followed. The Approach. Advanced Website Builder.

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Common Product Development Mistakes and How To Avoid Them All: A Case Study

Mind the Product

In this case study, CPO Ashley Fidler lays bare a catalogue of common errors made by her and her team when launching a cybersecurity software product. Read on for her honest analysis of the experience and to discover what happens when you combine ideas that are too early for the market, poor customer understanding, a [.].

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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams. However, these early efforts faced significant limitations.

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Let’s Make It Better: Solving the Real Problems That Matter

The Product Guy

An in-depth review revealed that misaligned goals between IT and customer service teams, coupled with outdated processes, were the primary issues. This experience became a powerful example of how identifying and addressing root causes can drive both business results and team morale. and take action to make it happen. Want to get ahead?

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Building Resolution Bot: How to apply machine learning in product development

Intercom, Inc.

ML products also require us to manage relatively large technology risks – this is an area where, unlike in most other product development, technical limitations might render the entire design impossible. Case study: Resolution Bot. Support teams get a lot of repeated inbound questions, which get tedious to answer.