Userpilot

OCTOBER 4, 2022

What are the main categories of adopters? The adopter categories divide consumers into groups depending on their readiness to use new products or innovations. This category of adopters wants to protect their social status, so they’re more cautious to support products. What are the five types and categories of adopters?

Feedback Software 97

Feedback Software User Testing Product Research Customer Feedback 97

Product Innovation Educators

JUNE 6, 2022

What product managers need to know about entering a crowded product category. Today we are discussing crowded product categories and the challenges when trying to enter them with a new product. For context, we’ll use the Customer Relationship Management (CRM) category, which is indeed crowded.

Feedback Software 98

Feedback Software User Testing Customer Feedback Customer Experience 98

The Product Coalition

JUNE 9, 2023

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so.

Education 117

Education Marketing Weak Development Team User Testing 117

Product Management University

APRIL 17, 2024

If you want to create a revenue plan with sales that gives you a more realistic chance of hitting your revenue targets, give some thought to a broader market strategy where each product plays a role versus a marketing plan for each product. If you’re in product marketing, you know all too well how this works.

Reporting Tools 147

Reporting Tools Artificial Inteligence Customer Experience Healthcare 147

Userpilot

FEBRUARY 20, 2024

Targeted email marketing is the secret ingredient that every SaaS needs in order to make email an effective channel But how can you implement it in a way that improves product engagement and drives business growth? Geographic Segmentation : Divides the market by location, useful for regional customization and addressing cultural differences.

Analytic Tools 95

Analytic Tools Feedback Software Data Visualization User Testing 95

Mind the Product

JUNE 11, 2019

In a new Category, Trust Must Come First. We’re operating in a nascent market: 50% of adults in the UK had a repeat prescription in the last year, yet just 1% of prescriptions are dispensed online*. The category is still in its infancy. Building a category – especially in health – inherently has trust issues.

User Testing 130

User Testing Customer Experience Product Research Banking 130

Intercom, Inc.

APRIL 18, 2019

They didn’t know it at the time, but they had also created an entire business category: an on demand, short-term rental marketplace, which has shot the value of their business north of $38 billion. As the likes of Airbnb, Uber and Apple have found, creating an entirely new category can be a lucrative business.

Outbound 112

Outbound Customer Experience Education Airlines 112

Product Management University

AUGUST 6, 2020

Is there a way to quantify the extent to which our organization is truly market focused? Here’s a simple calculation that tells you how well your organization is executing on product, marketing and sales initiatives that will drive growth over the next 12-24 months. How To Quantify Your Market Focus in 5 Steps.

Marketing 147

Marketing Healthcare Customer Satisfaction B2B 147

Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

Product Management University

AUGUST 24, 2020

In B2B organizations the same concepts apply to product management and product marketing teams for the same reasons. If you lead a product management or product marketing team, creating a strong brand identity allows you to define your value to the organization and establishes the criteria by which you want to be held accountable.

Branding 165

Branding Product Marketing Marketing Product Management 165

Product Management University

AUGUST 6, 2020

Is there a way to quantify the extent to which our organization is truly market focused? Here’s a simple calculation that tells you how well your organization is executing on product, marketing and sales initiatives that will drive growth over the next 12-24 months. How To Quantify Your Market Focus in 5 Steps.

Marketing 130

Marketing Healthcare Customer Satisfaction B2B 130

The Product Coalition

JULY 15, 2023

Former CEO of Picker explains mistakes made in pursuit of product-market fit. It’s about a company that seemed to have a great idea from the start, but then, as the story goes, they failed to achieve product-market fit. Source: Google Play Perhaps this product idea could have been successful and maybe the market was not ready.

User Testing 134

User Testing Product Marketing Research Software Marketing 134

The Product Coalition

JANUARY 4, 2021

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation.

Education 148

Education Marketing Weak Development Team Advertising 148

Gainsight

FEBRUARY 16, 2021

Nearly every “category-creating” company ends up standing for something. Product, Marketing, CS, Sales, and other functions focused their deliverables around the event. How Will I Know” When I Reach Product-Market Fit. So we had to remain agile as the market evolved. Find a “Higher Love” than Your Product.

Customer Experience 64

Customer Experience User Testing Events Definition 64

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. When you create your own category , it can be tough to gain traction because potential customers simply don’t realize they need you. Short on time?

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

DECEMBER 6, 2022

Can marketing resource management help streamline your product marketing processes and workflows? The marketing department is one of the most crucial in any company. This article highlights how marketing resource management helps streamline processes, organize resources, and enhance workflows for better results.

Analytic Tools 96

Analytic Tools Feedback Software Reporting Tools Customer Experience 96

The Product Coalition

APRIL 15, 2019

This post lays out the different categories of tools your product team needs in the stack and provides some example tools in each category. Rather than try to be comprehensive lists of the tools in each category, this post aims to help you consider the categories and types of tools that can help your product team.

Data Visualization 60

Data Visualization Analytic Tools Research Software Feedback Software 60

The Product Coalition

JANUARY 7, 2021

Image credit: Canva The term “Product-Market Fit” can be baffling for a lot of new Product Managers. The phrase sounds great in theory, but in reality, finding product-market fit raises more questions than it answers: What is Product-Market fit? How do I know when I have Product-Market fit? What is Product-Market Fit?

User Testing 172

User Testing Product Marketing Marketing Customer Experience 172

ProductCraft

JUNE 16, 2021

This week on Product Love, I sat down with Anneliese Olson, General Manager & Global Head of Printing Category at HP. Anneliese started her career as a market research analyst, and she conducted numerous product marketing and management projects in 25 countries.

Product Research 52

Product Research Market Research Management Management 52

ProductCraft

JULY 1, 2021

This week on Product Love, I picked up my previous conversation with Anneliese Olson, General Manager & Global Head of Printing Category at HP. If you haven’t checked out that episode, we talked about her experience in doing product marketing and management projects in 25 countries.

Management 52

Management Management Product Marketing Marketing 52

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research? The outcome?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

AUGUST 29, 2023

What’s market validation in SaaS, and why is it important? This article also introduces popular market validation methods and explains how product teams can develop a solid validation plan! Prototype tests are good not only for market validation but also for usability testing. What is market validation?

User Testing 99

User Testing Product Research Data Visualization Research Software 99

Alchemer Mobile

DECEMBER 31, 2020

Despite the wild ride that 2020 was for all of us, our team here at Apptentive continued to produce high-quality content for product managers, mobile marketers, and C-suite executives interested in digital transformation. Retention is a top priority for mobile marketers. 6 Essential Mobile Marketing Metrics. Chat with us today

Data Visualization 147

Data Visualization Marketing User Testing Feedback Software 147

Roy Madden

DECEMBER 8, 2022

Track market size, market share, demand, revenue, price variations and many more across the Web with Feedly’s AI Engine. We heard from our market intelligence customers that it is extremely time consuming to collect market data. Market Data popular use cases. Curious how it works? The problem.

Marketing 60

Marketing Artificial Inteligence User Testing Research Software 60

Product Management University

MARCH 12, 2018

If you have market driven products then don’t you have a market driven company? There are three key differences between market driven products and a market driven product company. Here are three key differences between market-driven products and market-driven product companies. Market Perspective.

Marketing 100

Marketing Finance Naming Messaging 100

The Accidental Product Manager

FEBRUARY 28, 2022

For one reason or another, these products are difficult to talk about and therefore are difficult to market. In this category go condoms, guns, doughnuts, and, of course, cigarettes. However, there is a new product on the market that probably belongs in this category but it’s so new that nobody is really sure yet.

Marketing 121

Marketing Product Management Product Manager Management 121

Product Management University

OCTOBER 2, 2023

Product managers and product marketing managers, if you’re into data driven decisions, forecasting revenue is one of the more difficult things you’re tasked with, especially for each product/module. If you’re thinking market data is pretty hard to come by at a product/module level, you’d be 100% correct. Here’s the funny thing.

Data Visualization 130

Data Visualization Workshop B2B Product Marketing 130

The Product Coalition

JANUARY 24, 2022

Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? Apart from bringing TAM, SAM, SOM, also get the growth projection for 2–4 years and demonstrate the strategic roadmap while covering the marketing strategy.

Data Visualization 182

Data Visualization User Testing Research Software Marketing 182

The Product Coalition

JUNE 28, 2022

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

User Testing 119

User Testing Market Research Product Research Research Software 119

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 95

Product Marketing Onboarding KPIs User Testing Marketing 95

Product Management University

AUGUST 17, 2018

Shifting markets usually constitute a shift in product strategy for most organizations. For some, the current market climate presents a world of opportunity and for others it’s an exercise in survival. Target Market Focus. Your target markets drive every key decision in the organization. The Playbook: 1.

Strategy 140

Strategy Marketing Product Strategy Presentation 140

The Product Coalition

FEBRUARY 3, 2022

How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. But what product-market fit is, exactly? The market can consist of two crucial components?—?target

User Testing 147

User Testing Product Research Product Marketing Customer Experience 147

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 104

B2B User Testing Research Software Analytic Tools 104

Mind the Product

SEPTEMBER 2, 2019

If you were to ask me whether you, as a product manager , should you always listen to market feedback? Henry Ford is famously quoted as eschewing market feedback by saying that if he’d listened to his customers, they’d have asked for faster horses. My answer would be yes, definitely. Here’s why. Common B2B Feedback Traps.

User Testing 103

User Testing Customer Feedback Feedback Software Marketing 103

Userpilot

JULY 27, 2022

Ever wondered why product lifecycle marketing is that important for SaaS? Every product goes through a life cycle from the moment it enters the market until the end. The marketing plan must include strategies for every phase of a product’s lifecycle to be successful. Let’s get started! Book a demo to learn more!

User Testing 97

User Testing Feedback Software Analytic Tools Research Software 97

The Product Coalition

JANUARY 13, 2021

Educating the market is hard enough as is, but there is one thing without which you cannot succeed. You Cannot Educate the Market if the Need Isn’t There Last week I talked about ways to educate the market , ones that can actually work despite the fact that educating the market is hard and usually not recommended.

Education 114

Education Marketing User Testing Weak Development Team 114

Alchemer Mobile

APRIL 22, 2021

Brands in the Business Services category faced diverse 2020 challenges. In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Business Services category. Below is a summary of our research specifically on Business Services apps.

Data Visualization 246

Data Visualization Reporting Tools Feedback Software Research Software 246