The Product Coalition

NOVEMBER 18, 2022

It was a long time until I had any guidance on how to build products well. Now, I have the amazing responsibility of coaching other Product Managers. It’s designed to highlight at-a-glance how effective a Product Manager is and where growth opportunities are. I was left mainly to learn from my mistakes.

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Weak Development Team Framework Development Product Management 127

Mind the Product

JUNE 11, 2019

When we started building our web product, our plan was pretty simple: “Just build the same features as our mobile app but make it work on bigger screens.” . In a new Category, Trust Must Come First. Echo is a digital pharmacy that lets users manage their prescription online, then delivers medication to their door.

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User Testing Customer Experience Product Research Banking 130

Mind the Product

DECEMBER 22, 2022

In this guest post, Garima Dhingra, Group Product Manager at Google helps us understand different categories of product manager roles that exist in tech and how to evaluate which one to pursue. [.] Read more » The post How to find the right product management role for you appeared first on Mind the Product.

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Product Management Product Manager Management Management 136

Product Management University

APRIL 17, 2024

5 Steps to a Create Realistic Revenue Plan Follow these five steps and both sales and product marketing can collaborate to meet revenue targets with a lot less stress. Determine the Forecasted Growth For Your Product Category If you read the Gartner report, there are multiple categories or slices of the AI market.

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Reporting Tools Artificial Inteligence Customer Experience Healthcare 147

Product Management Unpacked

SEPTEMBER 29, 2021

It also allows me to connect CMU and its world-class graduate degree programs and students who are interested in and excited about product to industry through internships, capstone projects and employment opportunities. Why Choose Carnegie Mellon for Product Management? Why the MS in Product Management degree?

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Product Management Product Manager Product Research Healthcare 217

Alchemer Mobile

AUGUST 6, 2020

Product managers are rapidly advancing their skills, and as a result, the industry as a whole has had to level-up to compete as the world’s biggest brands continue to adopt a mobile-first approach. We’ve written a lot—and I mean A LOT—of content focused around mobile product management. What Is Mobile Product Management?

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Feedback Software User Testing Data Visualization Product Research 179

The Product Coalition

JUNE 10, 2022

Not having clear, concise product categories, subcategories and navigation, is painful for customers. The majority of customers want to see a variety of options in that category so that they can pick one per their budget. Product categories should be above all recommendations, marketing flyers or past purchase information.

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Onboarding KPIs Customer Experience User Friction Product Management 139

The Product Coalition

MARCH 14, 2023

Applying a product mindset to the future of human endeavour. Continue reading on Product Coalition »

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Artificial Inteligence Technology Product Management Product Manager 119

The Secret PM Handbook

MAY 5, 2017

One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. We’re called “product” managers. We’ll start with a box labeled “Product.” By the end of this post you’ll have a much better context for thinking about “the product.”.

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Framework User Testing Product Management Product Manager 302

Userpilot

NOVEMBER 20, 2023

All the values for each category should total 1 (e.g., However, in the unweighted frameworks, each of the benefit and cost categories is worth the same. In the weighted scoring model, some of the categories are more important than others – they get more weight. x 10 = 2). Let’s go back to the example above.

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Product Research User Testing Customer Experience Research Software 102

ProductCraft

JUNE 16, 2021

This week on Product Love, I sat down with Anneliese Olson, General Manager & Global Head of Printing Category at HP. Anneliese started her career as a market research analyst, and she conducted numerous product marketing and management projects in 25 countries.

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Product Research Market Research Management Management 52

The Product Coalition

DECEMBER 15, 2020

Many words were written about the essence of the product manager role, yet it is still an elusive term. Could the product manager's role be crucial to a company’s success and yet be vaguely defined? In my opinion, the philosophy behind products is the root cause. How is it possible?

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Product Management Product Manager Management Management 158

The Secret PM Handbook

SEPTEMBER 16, 2016

In this part we dive into what you really came here for – product management-specific mental models. Why are product management-related mental models different? The mental models I’m going to talk about share two key characteristics: They are about about products. What the product is (the category).

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Product Management Product Manager Product Research User Testing 275

TSIA

MARCH 3, 2022

A new year can bring new challenges for product managers, but also new tools and tactics to overcome them. This year is no exception, as pressures are coming on all sides in all company categories.

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Product Management Product Manager Management Management 105

The Product Coalition

MAY 23, 2022

What do you do as a Product Manager? Photo by Paul Hanaoka on Unsplash Product Managers often deal with situations where they have to figure out what is causing an issue and figure out the possible steps to deal with the problem. What’s going on in the physical world where the product is used?

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Research Software Product Management Product Manager Product Research 146

Product Management University

OCTOBER 2, 2023

Product managers and product marketing managers, if you’re into data driven decisions, forecasting revenue is one of the more difficult things you’re tasked with, especially for each product/module. If you’re thinking market data is pretty hard to come by at a product/module level, you’d be 100% correct.

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Marketing Data Visualization Workshop B2B 130

Product Management University

OCTOBER 2, 2023

Product managers and product marketing managers, if you’re into data driven decisions, forecasting revenue is one of the more difficult things you’re tasked with, especially for each product/module. If you’re thinking market data is pretty hard to come by at a product/module level, you’d be 100% correct.

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Data Visualization Workshop B2B Product Marketing 130

Alchemer Mobile

AUGUST 25, 2020

So that leads us back to the purpose of this post: Redefining the role of mobile product managers. What are mobile product management responsibilities? The last time we wrote about defining mobile product management, it was still a relatively new category.

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Technical Review Product Management Product Manager Software Review 130

The Accidental Product Manager

AUGUST 22, 2022

Grocery store product managers are deciding what goes where Image Credit: Erin Sparling. Traditionally this has been controlled by the big food manufacturing firms who told the grocery stores where their products were to be displayed. Product Managers Take Back The Grocery Shelves. In the U.S., In the U.S.,

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User Testing Product Management Product Manager Data Visualization 65

Daniel Elizalde IoT Blog

FEBRUARY 7, 2022

Here are the three questions I’ll answer in this primer for B2B Product Managers: What is enterprise software? What are the three categories of people involved in […]. The post Enterprise Software – A Primer for B2B Product Managers appeared first on. What is an enterprise customer?

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Sachin Rekhi

AUGUST 7, 2019

Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning ultimately dictates the frame of reference that your customers leverage when evaluating your product. The final step comes down to defining your market category.

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Positioning Product Management Product Manager User Testing 108

Mind the Product

JANUARY 6, 2020

The tips below have all helped me, so I hope this article will help product managers to cut through the noise and better understand how AI can fit into their daily work. As product managers, we must thoroughly understand our problem space so that we can properly define requirements and allow our team to solve the right problems.

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Artificial Inteligence Data Visualization Product Management Product Manager 117

Mind the Product

AUGUST 29, 2019

What’s a partial product manager? We’ve all met one, and many of us have been one – a partial product manager is someone who holds the product manager title, but isn’t doing the full job. It can happen really easily, because great product management encompasses a great deal and is constantly evolving.

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Product Research Product Management Product Manager Weak Development Team 186

Alchemer Mobile

DECEMBER 31, 2020

Despite the wild ride that 2020 was for all of us, our team here at Apptentive continued to produce high-quality content for product managers, mobile marketers, and C-suite executives interested in digital transformation. 21 Mobile Product Management Resources. However, I’ll let our data speak for itself.

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Data Visualization Marketing User Testing Feedback Software 147

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976.

User Testing 102

User Testing Product Management Product Manager Data Visualization 102

Userpilot

JANUARY 31, 2022

Product management specializations have trended upwards in recent months. These “specializations” often place focus around a specific set of skills or needs a company has, somewhat creating a division within the product manager role. Are we breaking apart the product manager role a bit too much?

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Research Software Analytic Tools Feedback Software Product Research 98

The Accidental Product Manager

SEPTEMBER 25, 2023

Advertising only works if your customers see it Image Credit: Nick Amoscato Every product manager wants to be responsible for a successful product. In order to make your product be a success, you are going to have to get people to buy it. For some DTC product managers, diversification is partly about protection.

Advertising 73

Advertising Product Management Product Manager Management 73

Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!

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Product Research User Testing Customer Feedback Research Software 96

The Accidental Product Manager

DECEMBER 13, 2021

Product shortfalls are forcing product managers to use magic Image Credit: Andy Oakley. Every product manager wants their customers to be able to buy their product when they decide to make a purchase. Grocery store product managers are facing a situation like this.

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Product Management Product Manager Management Management 121

bpma ProductHub

APRIL 30, 2017

These words couldn’t be more relevant to product management. Such a trait is crucial to Product Management roles if you want sales, marketing and engineering to trust and follow your direction. Here is a recap of some of her most useful lessons: PM Lesson #1: Successful communication is the bedrock of Product Management.

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Development Product Management Product Manager Management 150

The Accidental Product Manager

APRIL 10, 2023

Roku product managers are creating an ad-supported streaming strategy Image Credit: Mike Mozart The product managers at the streaming hardware provider Roku had a bit of a problem on their hands. Say Hello To Streaming Ads The product managers at connected-TV giant Roku are betting big on ad-supported streaming.

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Product Management Product Manager User Testing Reporting Tools 65

The Product Coalition

JUNE 28, 2022

Researching the market is one of the most important roles of a digital product manager. In order to produce a profitable and effective strategy for your product, research into the demands of your consumers is highly important in ensuring that you are successful as a digital product manager.

User Testing 119

User Testing Market Research Product Research Research Software 119

The Product Guy

DECEMBER 15, 2019

The Product Management Awards (#TPMAS) are the leading international award honoring excellence in Product Management. Established in 2010, TPMAS are awarded annually and saw hundreds of nominations across our 7 categories. The Best Product Person & The Best Product Leader. Jenna Gaudio. ?Jenna

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Technical Advisors Analytic Tools Product Management Product Manager 148

Product Innovation Educators

MARCH 4, 2024

Product management insights from Molson Coors’s non-alcohol portfolio transformation I am interviewing speakers at my favorite annual conference for product managers, the PDMA Inspire Innovation Conference. The energy drink is one of the fastest growing segments in the beverage category.

User Testing 111

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The Product Coalition

MAY 3, 2022

In this blog, I’ll talk about the steps that I as a Product Manager at Youtube would take to do this. Picking Metrics Here, I would like to have four categories of metrics based on the function they play for me — i. Google Developers How would you set goals as a Product Manager for Youtube? Liking the videos ii.

Reporting Tools 136

Reporting Tools Product Management Product Manager Customer Feedback 136

Alchemer Mobile

APRIL 14, 2022

The Media and Entertainment app category is broad, encompassing everything from news to games to sports, and consumer expectations and behavior vary between industries. When asked, consumers of Music apps generally loved their brand experiences: the category averaged an extremely high Love Percent at 81% (64% overall).

Feedback Software 278

Feedback Software User Testing Technical Review Customer Feedback 278

The Product Coalition

MARCH 11, 2020

Based on our years of experience working with thousands of product managers around the world at ProductPlan , we’ve concluded that nearly all of a product manager’s key tasks and responsibilities fall into a few broad categories: 1. Connect and Communicate 2. Discover and Analyze 3. Download the book for free.

Customer Experience 78

Customer Experience Product Management Product Manager Management 78