The Product Guy

JUNE 15, 2017

Sharing product information within your company is one of the most valuable things you can do as a product manager. Invite people not only from Product & Tech, but also Support, Sales, Training, and any other relevant group. Or if your company is more Marketing-centric, sync with the Marketing team.).

User Testing 117

User Testing Feedback Software Customer Feedback Research Software 117

Intercom, Inc.

NOVEMBER 20, 2018

Despite that value, however, there’s a drawback – a lack of formal sales training and sales process can seriously undermine those initial efforts. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

ProductPlan

FEBRUARY 15, 2022

This supporting function enables the success of the product management team. There isn’t yet an established, consistent hierarchy or functional view of product operations found from company to company. Generally, organizations develop product operations roles as needed to offload non-core tasks from product managers.

Data Visualization 92

Data Visualization Reporting Tools Analytic Tools Research Software 92

Userpilot

SEPTEMBER 2, 2022

In this article, we cover: How SaaS companies can use instructional design software to increase product adoption. TLDR; Instructional design software helps you create custom eLearning courses and training material. It’s not affordable for really small startups: if $249 per month which might be a small fortune for some companies.

Analytic Tools 98

Analytic Tools Feedback Software Reporting Tools Software Review 98

Business of Software Conference

NOVEMBER 30, 2020

Startups often struggle to communicate the value of their products, particularly in sales meetings. From pitches that drown customers in a word-soup of features, to high-concept vision pitches that leave customers confused and sceptical – many companies struggle to connect authentically with customers in a way that generates deals.

Research Software 64

Research Software User Testing Positioning Product Research 64

Product Management University

FEBRUARY 25, 2020

This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management? Are There New Roles in a Portfolio Product Management Model?

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Product Management University

AUGUST 5, 2019

Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Most companies can’t serve that many markets and do it well. The Portfolio vs. Every Product!

B2B 100

B2B Sales Training Product Management Product Manager 100

Intercom, Inc.

JANUARY 16, 2019

If you want to build a revenue engine that will fuel long-term growth, you need to build and scale your sales org with intention. Only then will you have the foundation to consistently win new customers, upsell existing ones and see the kind of predictable growth that’ll be the making of your company. it all “works”. it all “works”.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  This is a must-close.”

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

Intercom, Inc.

JUNE 3, 2021

And it had a lot of guidance about adapting to change, about managing your burn, all of the classic things you’d expect to do in advance of a global pandemic, and all of the things we’ve gotten quite used to. You could acquire companies just to acquire the talent within the company. That’s one category.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

Userpilot

APRIL 14, 2023

When your orchestra works in perfect harmony across all departments, you’ll be better equipped to provide a positive experience to users. Researching your customers, personalizing your onboarding flows, and split-testing elements will all contribute towards a more positive experience throughout the entire customer lifecycle.

Analytic Tools 98

Analytic Tools Research Software Feedback Software Onboarding KPIs 98

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. What is the product marketing manager role? Let's get started.

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Research Software Product Marketing 98

The Product Coalition

FEBRUARY 26, 2022

Why have Product Managers stopped speaking to customers? Very sadly, most product managers I meet today no longer talk directly to customers regularly. I ran a survey with industry insiders and at least 50% of all product managers who responded haven’t spoken to a customer recently. most invariably say zero.

User Testing 171

User Testing Weak Development Team Customer Experience Customer Feedback 171

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. What is the product marketing manager role? Let's get started.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. What is the product marketing manager role? Let's get started.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. What is the product marketing manager role? Let's get started.

Onboarding KPIs 40

Onboarding KPIs Analytic Tools Research Software Product Marketing 40

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I've seen some startups and some companies do a launch every week, for instance.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I've seen some startups and some companies do a launch every week, for instance.

Product launches 70

Product launches Research Software User Testing Product Research 70

Product Beautiful

JUNE 8, 2014

A few years ago, I was working for a large company here in Austin. This company had recently acquired a series of software startups and was attempting to integrate them into their larger hardware portfolio. The product team I managed was responsible for the integration, product management, and transition.

Finance 58

Finance Demo Presentation Education 58

Pragmatic Marketing

NOVEMBER 8, 2009

When you find yourself swimming without an MRD, you lack consensus on the facts you'll use to fashion so many of the other goodies you get asked to create, like segment-specific positioning, customer metrics, ROI calculators, sales training and enablement tools. you know, all the good stuff that product marketing needs to drive.

Document 70

Document Customer Experience Sales Training User Testing 70

Intercom, Inc.

JULY 5, 2018

Doug Landis often sees an unsuccessful sales pitch stumble straight out of the gate. The problem, Doug says, is salespeople tend to focus too much on their company and the names on their client roster, rather than connecting with their audience. Adam: You’re looking mostly at Series A, Series B companies, right?

Technical Review 171

Technical Review Development Team Review Customer Experience User Testing 171

Intercom, Inc.

JULY 5, 2018

Doug Landis often sees an unsuccessful sales pitch stumble straight out of the gate. The problem, Doug says, is salespeople tend to focus too much on their company and the names on their client roster, rather than connecting with their audience. Adam: You’re looking mostly at Series A, Series B companies, right?

Technical Review 163

Technical Review Development Team Review Customer Experience User Testing 163