Sachin Rekhi

AUGUST 7, 2019

Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors.

Positioning 108

Positioning Product Management Product Manager User Testing 108

Product Management University

NOVEMBER 2, 2021

Directly from many salespeople (clients) over the past 20 years, here are the most popular responses (in no particular order) to the question, “Why don’t you use the corporate positioning deck? Here’s the problem with most positioning presentations that come from corporate marketing. “ Too much fluff.

Positioning 130

Positioning Presentation Workshop Differentiation 130

Product Management University

AUGUST 15, 2023

The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments. Traditional Product Management Here’s the other problem.

Product Management 246

Product Management Product Manager White Paper Management 246

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning. But the mission includes a twist.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

Product Management University

MARCH 9, 2020

I noticed a strange trend early in my product management career. People in marketing, sales and even on our product teams could position products we hadn’t built yet and do it with remarkable clarity. We weren’t nearly as good positioning products we already had. The post Is It Easier to Position Products You Haven’t Built Yet?

Positioning 130

Positioning Technology Article Marketing 130

Product Management University

OCTOBER 10, 2019

The first thing they talk about are the benefits of doing business with their company. Beyond the 10 seconds required to tell the audience what your company does, lead off with those situations and you’ve got them hooked right up front. Sign up for The Art & Science of Positioning Solutions. A salesperson contacts you.

Positioning 100

Positioning Presentation Differentiation Events 100

Userpilot

MARCH 25, 2024

Introduces key metrics that can affect your company’s value. TL;DR SaaS valuation involves assessing the current and projected value of the company, for instance, when seeking VC funding or selling. An accurate valuation is necessary to secure the right price for the company or adequate funding without diluting its share value.

Feedback Software 92

Feedback Software Analytic Tools Research Software Data Visualization 92

The Product Coalition

MARCH 11, 2024

Here are some other companies that masterfully nudge users toward premium subscriptions: Spotify: The free tier bombards users with ads after every few songs, disrupting the listening experience. Companies can leverage gamification alongside nudges to further incentivize premium upgrades.

Research Software 106

Research Software Reporting Tools Artificial Inteligence Customer Experience 106

Melissa Perri

JANUARY 4, 2020

I've been reflecting on the last decade in Product Management. Not every company has seen all these changes, but by and large I think it's been a positive push forward and I'm proud of where we've come from and where we have gotten to. -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy."

Data Visualization 388

Data Visualization User Testing Research Software Feedback Software 388

UX Studio: Product Management

OCTOBER 9, 2021

When the pandemic hit Hungary in the Autumn of 2019, both companies and employees had to adapt quickly. Our participants included: A user researcher at a Budapest-based multinational telecom company. They began building the company just before COVID hit and had to adjust to finding clients and working remotely. Not only that.

Positioning 108

Positioning User Testing Customer Experience Research Software 108

Userpilot

APRIL 17, 2024

Sprout Social enhances online presence and audience engagement with scalable social media management tools, including advanced analytics and automation. Zendesk offers scalable multi-channel customer interaction management solutions, enhancing service through advanced analytics and customization. How do you gather customer insights?

Data Visualization 82

Data Visualization Analytic Tools Feedback Software Reporting Tools 82

Product Management University

NOVEMBER 13, 2018

” Good sales positioning and discovery techniques can help you understand true buyer motivations so you don’t end up in the Nobody Zone. This stage is where your company messaging and solution positioning can fully engage buyers or push them away. There’s an old saying: “buyers are liars!”

Positioning 100

Positioning Product Research Research Software Webinar 100

Product Management University

DECEMBER 6, 2018

Our product is very unique technically, but we’re having trouble positioning technical features in non-technical terms. The biggest mistake most people make when they try to position technical features is that they try to explain HOW they work. Positioning is 80% about WHO, WHAT & WHY. Company Job Title Email *.

Positioning 100

Positioning Customer Satisfaction Naming 100

The Product Coalition

MARCH 12, 2023

In most cases, you have never been in this position yourself before, so interviewing could be a challenge. Today I want to talk about the blind spots that hiring companies have since they are at least as important for the ability to hire and succeed with the person that will help your company fly. But hiring leaders is hard.

User Testing 109

User Testing Product Research Consulting Leadership 109

The Product Coalition

FEBRUARY 3, 2022

In the past few jobs I’ve had (and excluding the time I started my own company), I’ve gotten in the habit of asking one question right off the bat. (OK, You see, whenever I would join a new company, I would spend much of my time meeting with engineering, sales, product management, and design marketing leaders and support.

User Testing 139

User Testing Feedback Software Finance Roadmap 139

Userpilot

FEBRUARY 25, 2024

Funnel analysis examples can help product managers find the missing puzzle pieces to improve user journeys. Funnel analysis allows you to: Measure company performance. This lets product managers and marketers track how users progress through each stage. Create data-driven product roadmaps. Identify friction areas.

Data Visualization 93

Data Visualization Analytic Tools Feedback Software Reporting Tools 93

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Let’s have look at what product positioning actually is, what it involves, the benefits of effective positioning, the strategies you can employ, and the risks of ignoring all the wisdom in this article.

Research Software 96

Research Software Feedback Software Analytic Tools Positioning 96

Gainsight

MAY 31, 2023

Gainsight CS and Gainsight Digital Hub (formerly inSided), have earned awards in several categories from leader in Community, Experience Management, Momentum, Enterprise, Mid-Market, and Best Relationship. Gainsight CS, the company’s customer success platform, has earned accolades from G2 in two different categories.

Analytic Tools 52

Analytic Tools Reporting Tools Feedback Software Systems Review 52

Userpilot

APRIL 9, 2024

Renowned for its robust analytics and mobile app support, Pendo provides interactive in-app guides and retroactive analytics, positioning itself as a top choice for enterprises looking for comprehensive mobile onboarding solutions. Just like WalkMe , it also supports digital transformation projects and change management processes.

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Customer Communications 52

Product Innovation Educators

AUGUST 2, 2021

How product managers can gain influence, solve problems, and propel their organizations to success. What would you do if you were the first product hire in a rapidly growing company? Our guest, Kenton Hansen, was in that position at Roll20 three years ago. Summary of some concepts discussed for product managers. [1:34]

Research Software 116

Research Software Feedback Software Product Management Product Manager 116

Product Management University

APRIL 25, 2023

Product Management Leader), a positioning statement or career objective followed by work experience, hard/soft skills, education, and other interests. Your H1 Value Headline & Positioning Statement Your top-level headline should be a short phrase that describes something every employer wants when they hire a person into this role.

Technical Review 244

Technical Review Research Software Systems Review Customer Experience 244

Alchemer Mobile

MARCH 13, 2024

Vandegriff recognized for exceptional leadership of technology and teams, positively impacting Alchemer customers LOUISVILLE, COLORADO, March 13, 2024 – Alchemer, a global leader in experience management and enterprise feedback technology, today announced that Brandi Vandegriff has won the Colorado Technology Association’s CIO of the Year Award.

Feedback Software 242

Feedback Software Research Software CTO Technology 242

Strategyzer

OCTOBER 27, 2021

Some are in a stronger position to do this than others. There are three areas you need to consider if you want to quickly assess your company. Every organization needs to reinvent itself to survive over the long term. They are leadership support, organizational design and innovation practice.

Leadership 130

Leadership Positioning Management Management 130

Business of Software Conference

JUNE 20, 2022

What do you wish you knew about selling your company? The most common feeling that founders share post exit is that they wished they had known more about the ins and outs of selling a company before they entered a process. . Questions Founders Have About Selling Companies. Marketing Your Company. Selling Your Company.

Software Review 75

Software Review Finance Positioning Events 75

Userpilot

JULY 13, 2023

Are you trying to find out how to measure growth of a company? Growth is the lifeblood of any company, and it is paramount for any SaaS company. Measuring a company’s growth helps you understand how much you progressed and where you stand. What is the company’s growth rate?

Onboarding KPIs 89

Onboarding KPIs Feedback Software Customer Experience Customer Feedback 89

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Company Information. Let’s get started!

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Product Management University

MAY 2, 2024

When it comes to managing your product enhancement list, there’s one thing you know for sure. Managing the product enhancement list is one of the most frustrating parts of your product manager job. As product managers, you know this but sometimes you have to roll with it anyway, further adding to your frustration.

Customer Experience 147

Customer Experience Software Review Positioning Reference 147

Product Management University

MARCH 3, 2021

The performance of product management and the ripple effect (positive and negative) on engineering, marketing, sales and customer success is front and center this month. It’s one of those things that gets talked about here and there, but the magnitude of that ripple effect may not be fully understood across the company.

B2B 130

B2B Product Management Product Manager Magazine 130

Userpilot

DECEMBER 13, 2023

We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! Business strategy – the company’s guiding principles, necessary for the long-term growth and sustainability of the organization.

Research Software 85

Research Software Analytic Tools Feedback Software User Testing 85

Product Management University

JUNE 25, 2018

Effective product positioning comes in many forms. In a world where products and services commoditize quickly, value propositions among competing companies usually follow the same script. What company in a regulated industry wouldn’t agree with that? What manager doesn’t have this issue? Optimize this. Maximize that.

Positioning 100

Positioning Government User Friction Healthcare 100

Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. Create a productive environment with a project management tool like Trello, Jira, or Asana. Who is part of the GTM team?

Research Software 74

Research Software Data Visualization User Testing Marketing 74

UX Planet

DECEMBER 15, 2023

The story of how I got hired in less than 24 hours by a digital design agency Upon completing my three-month tech boot camp at General Assembly, I actively shared content on LinkedIn and persistently reached out to recruiters and hiring managers in pursuit of a job opportunity. One thing I want to mention is the company I mentioned: Sagepath.

Positioning 52

Positioning Feedback Software Research Software User Testing 52

Alchemer Mobile

APRIL 27, 2021

While exact metrics and the prioritization of those KPIs differs from company to company, there are three key areas all product managers measure: Customer acquisition. Ultimately, measuring these different KPIs allows product managers to answer the question, “Why?” The post What Product Management Metrics Really Measure?

User Testing 245

User Testing Product Management Product Manager Customer Experience 245

The Product Coalition

JANUARY 11, 2023

Success engenders confidence and more success for products and, therefore, product managers. Show me a product manager whose latest release is a hit with users and driving the outcomes desired by the company. I will show you that a product manager needs to be more confident. Reciprocally, lack of success works the same.

Product Management 142

Product Management Product Manager Weak Development Team Management 142

Product Management University

FEBRUARY 12, 2024

Be a Positive Person That Salespeople Love To Work With There’s a lot to unpack here, but DO NOT interpret this as “do whatever sales asks.” As a product marketing manager, the most valuable thing I did for our worldwide sales team was educate them on the market segments where demand for my product was highest.

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

Valerian Tech

JUNE 26, 2023

Introduction Fintech companies continue to revolutionize the financial industry. While each company's specific circumstances and business model foster its own unique set of issues to navigate, there are a few key areas that commonly prove challenging to fintech management.

Feedback Software 52

Feedback Software User Testing User Friction Customer Feedback 52

Userpilot

JUNE 15, 2021

UX or CS teams who are trying to improve their SaaS user onboarding experience often ask us: Which software companies have the best user onboarding experiences? The 8 Companies We Analyzed For The Best SaaS Onboarding Experiences: Box. Box offers a secure platform for content management, workflows, and collaboration. StoryChief.

Feedback Software 145

Feedback Software Customer Experience User Testing Customer Feedback 145