Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  This is a must-close.”

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

Gainsight

DECEMBER 15, 2023

That means every company is in belt-tightening mode. But now Customer Success Managers (CSMs) are also being asked to become more sales- or revenue-driven, and in some cases, they’re even being asked to own a revenue number. If you break down what Sales and CS do, a lot of the activities are the same,” says Dhaliwal.

Sales Training 52

Sales Training Reporting Tools Customer Experience Data Visualization 52

ProductPlan

NOVEMBER 19, 2021

What is a Product Management System? As a product manager , you’ll want to answer a series of questions before you start work. How will we connect our strategic product blueprint to other task-management tools to keep everyone across the team up to date? So, what do we mean by a product management system? Task management.

Research Software 52

Research Software Analytic Tools Systems Review Development Team Review 52

Pragmatic Marketing

AUGUST 20, 2019

More than one-third of Canadian consumers have experienced the consequences of a security breach of hack, according to research conducted by PCI Pal , a company that provides secure payments to contact centers. Simply perceiving that a company has insufficient security practices affects consumers’ trust and spending habits.

Data Visualization 70

Data Visualization User Testing Product Research Reporting Tools 70

Product Innovation Educators

JANUARY 10, 2022

She is an entrepreneur and product leader who has participated in four acquisitions, two of which were companies she founded. Summary of some concepts discussed for product managers. [1:56] Logistics: How does the solution get to customers (support, sales, training customers, professional services)? 22:13] Prioritization.

User Testing 89

User Testing Product Management Product Manager Vision 89

The Accidental Product Manager

MARCH 11, 2019

The end can come for a product manager when they least expect it Credit: Bill Selak. So here’s a quick question for you: what is the shortest time that you’ve ever worked at a product manager job? We’re valuable and generally a company would be resistant to getting rid of us as long as our product is doing well.

Product Management 99

Product Management Product Manager Weak Development Team Management 99

The Product Guy

JUNE 15, 2017

Sharing product information within your company is one of the most valuable things you can do as a product manager. Invite people not only from Product & Tech, but also Support, Sales, Training, and any other relevant group. Or if your company is more Marketing-centric, sync with the Marketing team.).

User Testing 117

User Testing Feedback Software Customer Feedback Research Software 117

Intercom, Inc.

SEPTEMBER 4, 2019

Sales has an unavoidable reality: sometimes, your team won’t hit their numbers. Every manager should know how to effectively coach their reps. This coaching helps them drive their team and their company to greater productivity and higher sales. 5 data-driven sales coaching tips for managers and leaders.

Weak Development Team 175

Weak Development Team Data Visualization Outbound Sales Training 175

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. What is the product marketing manager role? Let's get started.

Onboarding KPIs 89

Onboarding KPIs Analytic Tools Research Software Product Marketing 89

Mind the Product

SEPTEMBER 1, 2017

There is probably one part of the product management job we can all agree is the hardest – people. We all come to product management from different backgrounds, but one thing that has long been true and is only just starting to change, is that when we start this job our training generally consists of Googling.

Data Visualization 135

Data Visualization Product Management Product Manager Weak Development Team 135

Intercom, Inc.

JANUARY 16, 2019

If you want to build a revenue engine that will fuel long-term growth, you need to build and scale your sales org with intention. Only then will you have the foundation to consistently win new customers, upsell existing ones and see the kind of predictable growth that’ll be the making of your company. it all “works”. it all “works”.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Intercom, Inc.

NOVEMBER 20, 2018

Despite that value, however, there’s a drawback – a lack of formal sales training and sales process can seriously undermine those initial efforts. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Johanna Rothman

MARCH 22, 2023

Since I also write for project, program, and portfolio managers, you might not choose to read this post. Writers often need a different approach to manage everyone's expectations. How to Write for Secondary Readers Polly, a program manager, works with her program team to solve a cross-program problem: status reporting.

Data Visualization 87

Data Visualization Workshop Demo Sales Training 87

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. What is the product marketing manager role? Let's get started.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. What is the product marketing manager role? Let's get started.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

B2B Product Management

DECEMBER 6, 2016

Currently in engineering or related area) thinking of moving to Product Management. Not all Product Managers need to be business savvy. There is opportunity to be fully technical in a Product Management role. Finance), you can also contribute to high-tech Product Management, although the focus will be much different.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

ProductPlan

FEBRUARY 15, 2022

This supporting function enables the success of the product management team. There isn’t yet an established, consistent hierarchy or functional view of product operations found from company to company. Generally, organizations develop product operations roles as needed to offload non-core tasks from product managers.

Data Visualization 92

Data Visualization Reporting Tools Analytic Tools Research Software 92

Userpilot

APRIL 14, 2023

Depending on the type of customer onboarding experience your company is aiming for, different departments could be in charge of creating the actual user onboarding flow or walkthrough. A user onboarding process might be created by your product, sales, support, or customer success teams, depending on which user onboarding approach you take.

Analytic Tools 88

Analytic Tools Research Software Feedback Software Onboarding KPIs 88

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. What is the product marketing manager role? Let's get started.

Onboarding KPIs 40

Onboarding KPIs Analytic Tools Research Software Product Marketing 40

Pragmatic Marketing

DECEMBER 20, 2019

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. I've been intentional in socializing this ethos across the company through all-hands meetings, cross-departmental emails/newsletters, etc.,

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. I've been intentional in socializing this ethos across the company through all-hands meetings, cross-departmental emails/newsletters, etc.,

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

The Product Coalition

FEBRUARY 26, 2022

Why have Product Managers stopped speaking to customers? Very sadly, most product managers I meet today no longer talk directly to customers regularly. I ran a survey with industry insiders and at least 50% of all product managers who responded haven’t spoken to a customer recently. most invariably say zero.

User Testing 170

User Testing Weak Development Team Customer Experience Customer Feedback 170

Intercom, Inc.

APRIL 4, 2019

The fastest growing software companies in recent years all have something in common – they started with little to no sales team. But even for companies with this early viral growth, there comes a point in time when this organic growth needs to be supplemented with formal sales. He can help you from this point forward”.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Amplitude

MARCH 11, 2020

Roadmapping is at the core of product strategy and product management. I want to make the case, informed by the writing of Marty Cagan , particularly his book Inspired and by learning from Teresa Torres , through her workshops and team coaching , that output or feature-based roadmapping is a thing of the past in product management.

Data Visualization 100

Data Visualization User Testing Product Strategy Product Research 100

Userpilot

SEPTEMBER 2, 2022

In this article, we cover: How SaaS companies can use instructional design software to increase product adoption. TLDR; Instructional design software helps you create custom eLearning courses and training material. It’s not affordable for really small startups: if $249 per month which might be a small fortune for some companies.

Analytic Tools 90

Analytic Tools Feedback Software Reporting Tools Software Review 90

Intercom, Inc.

JUNE 3, 2021

And it had a lot of guidance about adapting to change, about managing your burn, all of the classic things you’d expect to do in advance of a global pandemic, and all of the things we’ve gotten quite used to. You could acquire companies just to acquire the talent within the company. That’s one category.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

Intercom, Inc.

JULY 5, 2018

Doug Landis often sees an unsuccessful sales pitch stumble straight out of the gate. The problem, Doug says, is salespeople tend to focus too much on their company and the names on their client roster, rather than connecting with their audience. Adam: You’re looking mostly at Series A, Series B companies, right?

Technical Review 171

Technical Review Development Team Review Customer Experience User Testing 171

Intercom, Inc.

JULY 5, 2018

Doug Landis often sees an unsuccessful sales pitch stumble straight out of the gate. The problem, Doug says, is salespeople tend to focus too much on their company and the names on their client roster, rather than connecting with their audience. Adam: You’re looking mostly at Series A, Series B companies, right?

Technical Review 163

Technical Review Development Team Review Customer Experience User Testing 163

Pragmatic Marketing

AUGUST 20, 2019

More than one-third of Canadian consumers have experienced the consequences of a security breach of hack, according to research conducted by PCI Pal , a company that provides secure payments to contact centers. Simply perceiving that a company has insufficient security practices affects consumers’ trust and spending habits.

Data Visualization 14

Data Visualization User Testing Product Research Reporting Tools 14

Gainsight

DECEMBER 23, 2019

At the end of the day, a lot of it is about the people in your company, your CSM [Customer Success Manager], the rest of your team building those kinds of relationships and understanding that people are your customers. So a lot of companies are really getting more organized about that. So that’s kind of number one.

Customer Experience 52

Customer Experience User Testing Customer Feedback B2C 52

Intercom, Inc.

SEPTEMBER 10, 2018

For a long time, many companies had only one way to capture visitors to their website: contact forms. You execute demand generation programs to drive visitors to your website, qualify them, nurture them into sales opportunities and convert them into paying customers. When qualifying, treat chats like phone calls or in-person meetings.

Customer Experience 132

Customer Experience Research Software Product Research Data Visualization 132

Business of Software Conference

NOVEMBER 30, 2020

Startups often struggle to communicate the value of their products, particularly in sales meetings. From pitches that drown customers in a word-soup of features, to high-concept vision pitches that leave customers confused and sceptical – many companies struggle to connect authentically with customers in a way that generates deals.

Research Software 64

Research Software User Testing Positioning Product Research 64

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I've seen some startups and some companies do a launch every week, for instance.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. I've seen some startups and some companies do a launch every week, for instance.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

NOVEMBER 8, 2009

When you find yourself swimming without an MRD, you lack consensus on the facts you'll use to fashion so many of the other goodies you get asked to create, like segment-specific positioning, customer metrics, ROI calculators, sales training and enablement tools. you know, all the good stuff that product marketing needs to drive.

Document 70

Document Customer Experience Sales Training User Testing 70

Product Beautiful

JUNE 8, 2014

A few years ago, I was working for a large company here in Austin. This company had recently acquired a series of software startups and was attempting to integrate them into their larger hardware portfolio. The product team I managed was responsible for the integration, product management, and transition.

Finance 58

Finance Demo Presentation Education 58

Business of Software Conference

NOVEMBER 28, 2019

From generating good leads, to spotting good sales people and how to motivate them to be better. Let’s get to know you a bit more just to understand, who’s a founder or in commercial management of a software company? So, the vast vast majority of you are running or helping run your software company.

Analytic Tools 40

Analytic Tools Research Software Data Visualization Software Review 40