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The Value of Product Feature Comparisons

Product Management University

How valuable are product feature comparisons? Product feature comparisons are highly overrated in B2B. It can cost you in both the short and long term if your competitive positioning rests entirely on a product narrative. Expand your pond incrementally over time so you’re always marketing and selling from a position of strength.

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Mythbusters: Competitive analysis ? Feature comparison

The Product Coalition

I’m not saying the feature comparison isn’t useful. Feature comparison was originally published in Product Coalition on Medium, where people are continuing the conversation by highlighting and responding to this story. Did you also consider your indirect competition (which may happen to be even more powerful than the direct one)?

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Product Positioning Strategies For SaaS: Types and Examples

Userpilot

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. What is product positioning?

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Product Positioning: Overcoming Seven Obstacles to a Great Value Story

Product Management University

Here’s an example of product positioning at its finest. Product knowledge is a big fat handicap when it comes to positioning value because it forces you to overthink everything. As product managers and product marketers, all you have to do is bring their vision of success to life with your positioning and you’ve got a winner.

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Sales, Positioning and the Nobody Zone

Product Management University

” Good sales positioning and discovery techniques can help you understand true buyer motivations so you don’t end up in the Nobody Zone. This stage is where your company messaging and solution positioning can fully engage buyers or push them away. There’s an old saying: “buyers are liars!” Sellers beware!

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The positive effects of the pandemic on UXR

UX Studio: Product Management

Such a positive outlook didn’t happen overnight. It takes longer to establish a familiar and intimate environment through the camera, in comparison to talking with someone face-to-face. To end on a positive note, the world of research has expanded incrementally. Luckily, I was wrong.

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How Product Management & Product Marketing Lead From a Position of Strength

Product Management University

And that market knowledge is the key to leading from a position of strength. Beyond product comparisons, it’s also big-picture things like competitor market strategies, portfolio footprint, etc. The post How Product Management & Product Marketing Lead From a Position of Strength appeared first on Proficientz.