Product Management University

OCTOBER 28, 2019

That brings us to the subject of influence among product management and product marketing teams. Those who possess more market knowledge wield far more influence than those who don’t. And that market knowledge is the key to leading from a position of strength. Market Knowledge Defined. We learn from them.

Positioning 100

Positioning Product Marketing Marketing Product Management 100

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

The Product Bistro

AUGUST 1, 2018

While there are article after article posted about the difference between the product manager role and the product marketing manager role, there is one more relevant comparison that ought to be made, how does a product manager differ from a project manager. Why should we care about this?

Management 150

Management Management Article Product Marketing 150

Userpilot

DECEMBER 6, 2021

Product Marketers: Drift’s customization and personalization make it ideal for supporting users’ progress through pre-planned customer journeys. It makes other marketing automation software look old-fashioned by comparison. Self-serve support – Zendesk. Email automation – Drip. But is it any good? Yes, it is.

Analytic Tools 98

Analytic Tools Feedback Software Reporting Tools Data Visualization 98

Product Talk

SEPTEMBER 7, 2022

Pictured from top to bottom, product manager Sören Weber, product designer Emilio Martins, user researcher Mara Zocco, and product designer Gabriel Hourigan. Sören describes trivago as a mature product that found product/market fit 15 years ago with its hotel metasearch.

Product Research 293

Product Research User Testing Customer Experience Research Software 293

The Product Coalition

JANUARY 6, 2024

If you imagine diving into endless lists of feature comparisons, think again. The competitive analysis itself is a major part of your product strategy efforts, and here is how to do it at the right level. It shouldn’t be the full comparison table, stick to what you want to say, but you can include it as an appendix if you want.

User Testing 147

User Testing Customer Experience Customer Feedback Presentation 147

Userpilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. How many analytics tools do you need?

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Reporting Tools 98

BrainMates

OCTOBER 20, 2024

How to Conduct a Product Comparison That Adds Real Value By ADRIENNE TAN A Product Comparison is more than just a list of features or capabilities; it’s a strategic tool to understand where your product stands in the market and how it meets (or exceeds) user needs compared to competitors.

Customer Feedback 40

Customer Feedback User Testing Customer Experience Product Research 40

Andrew Chen

JANUARY 9, 2020

Magic metrics indicating a startup probably has product/market fit. 5) market-by-market (or logo-by-logo, if SaaS) comparison where denser/older networks have higher engagement over time (network effects). Magic metrics indicating a startup probably has product/market fit. 3) viral factor >0.5

User Testing 110

User Testing Data Visualization Product Marketing Marketing 110

Product Management University

MARCH 21, 2023

It’s not a feature comparison. The goal of outcome-based competitive comparisons is to frame your advantages situationally. You Might Also Like: Can You Give Me An Overview of Your Product? It also tells them which opportunities they probably shouldn’t waste time pursuing because the odds are stacked against them.

Product Research 130

Product Research Customer Experience Demo Customer Feedback 130

Lenny Rachitsky

SEPTEMBER 5, 2024

He coined the term “growth hacking,” invented the ICE prioritization framework, was one of the earliest people to use freemium as a growth lever, and, most famously, developed the Sean Ellis Test for product-market fit (which a large percentage of founders use today to track if they’ve found PMF).

User Testing 132

User Testing Onboarding KPIs Product Research Customer Feedback 132

Userpilot

JULY 29, 2024

Analyze gathered information using templates such as a feature comparison matrix and pricing comparison chart to identify competitive advantages and areas for improvement. Understanding this distinction through effective product market research helps you better identify competitors and position your product.

Data Visualization 111

Data Visualization Research Software Reporting Tools Feedback Software 111

Product Management University

SEPTEMBER 24, 2019

Here’s an example of product positioning at its finest. If you’re a car enthusiast, go read the marketing copy for your dream car. The product marketers do a masterful job of getting you to envision exactly how awesome you’d look and feel behind the wheel of that car. Think about it for a minute.

Positioning 113

Positioning Customer Experience Differentiation B2B 113

Lenny Rachitsky

FEBRUARY 25, 2025

Strategy working group: The product leader should assemble a core strategy working group, at a minimum, consisting of an engineering lead, a design lead, and a data lead, besides the product lead themselves. product marketing, user research, content design, etc.). Both should be included in this analysis.

Strategy 122

Strategy Technical Review Product Strategy Product Research 122

Intercom, Inc.

OCTOBER 8, 2020

For comparison, she reaches for an example outside the software world: car manufacturer, Tesla. This echoes the philosophy behind Atlassian’s distribution flywheel where the product, marketing, and sales teams work together to remove as much friction in front of the customer’s path as possible in a transparent manner.

Software Review 206

Software Review Enterprise Technical Review User Testing 206

Product Management University

OCTOBER 30, 2019

The B2B Product Manager Magazine October 2019 is now available. This month we focus on the single biggest thing that puts product management and product marketing teams in a stronger position to lead and influence. Want to drive more revenue from existing products? Blog: High-Octane Product Management.

Magazine 20

Magazine B2B Product Management Product Manager 20

Userpilot

JULY 29, 2024

In this comprehensive guide, we’ll demystify marketing analytics, equipping you with the knowledge and tools to get started. We’ll cover everything from identifying key data sources and effective collection methods to analyzing data and making data-driven adjustments to your product marketing strategies.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Userpilot

MARCH 24, 2023

The post 5 Top Appcues Alternatives and Competitors [In-Depth Comparison] appeared first on Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Reporting Tools 52

Alchemer Mobile

OCTOBER 19, 2023

By simply adding a new question and selecting the survey and questions to bring into the report, you can view any feedback in context to find new actionable insights across multiple customer touchpoints.

Data Visualization 130

Data Visualization Product Research Customer Feedback User Testing 130

Userpilot

JANUARY 12, 2024

Bar charts are excellent numeric comparison tools, with bar sizes revealing the relative difference in sizes. This visual comparison chart makes it easy to see which data group is the biggest or most common. Its use cases include: Comparing products or categories. Typical use cases include: Website or product analytics.

Data Visualization 105

Data Visualization Analytic Tools Onboarding KPIs Research Software 105

Product Management University

NOVEMBER 13, 2018

A good product marketing team will educate sales people on macro level market trends of their target customers and the impact those trends typically have on an organization. After the information gathering is complete, the comparison of potential solutions begins. Keep a Little to Yourself. Sellers beware!

Positioning 100

Positioning Product Research Research Software Workshop 100

Userpilot

AUGUST 29, 2021

In case it isn’t, you can check out our other in-depth comparisons to determine the best solution for your use case and business! Moreover, you can also save cross-project charts in the same dashboard and draw a side-by-side comparison. That’s a product manager’s job, not yours. Source: Userpilot.

Data Visualization 98

Data Visualization Analytic Tools Onboarding KPIs Reporting Tools 98

Userpilot

JUNE 9, 2023

Stacked bar charts are an alternative data visualization tool that is great for presenting comparisons, relative contributions, and historical trends. They are used to map out the paths that users take inside the product. Stacked bar charts are more suitable for comparison purposes. Try not to go over 6-7 stages. Sankey diagram.

Analytic Tools 97

Analytic Tools Feedback Software Data Visualization Customer Feedback 97

Userpilot

SEPTEMBER 30, 2024

Create visuals : Use charts , graphs, or tables for clear comparisons. Userpilot vs Pendo comparison. A/B test different messages, analyze the results, and adjust A/B testing isn’t meant for product managers alone. Before settling on marketing messaging strategies, test how they perform.

Messaging 111

Messaging Research Software User Testing Analytic Tools 111

Mironov Consulting

SEPTEMBER 14, 2020

They don’t value experience running product management teams , instead overweighting narrow technical or market segment familiarity. First, I observe that product titles and roles vary wildly across companies: there’s no consistency even within a segment. That gives us some basis for comparison. “We Let’s unpack.

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Fractional CTO 145

Userpilot

FEBRUARY 4, 2022

In this article, I’ll talk about how you can build personalized experiences for your SaaS product the right way. Product personalization means optimizing the entire user experience with your product based on specific user needs. What’s the difference between product personalization and product customization?

Data Visualization 98

Data Visualization User Testing Customer Experience Product Research 98

Alchemer Mobile

MARCH 17, 2020

In comparison to the growth of the larger job market, the demand for PM roles in the US surpasses the increase in demand for all other roles combined by 5x. Challenge #12: My product hasn’t hit product/market fit. Challenge #5: I don’t have a budget.

User Testing 147

User Testing Feedback Software Technical Review Customer Experience 147

Userpilot

NOVEMBER 30, 2023

Data comparison. Retention analysis is essential for evaluating product-market fit (PMF) and ensuring that you can scale your business sustainably. Mixpanel is a better option for SaaS, while you may find Google Analytics more suitable to track marketing and e-commerce metrics. Visualization. Source: Mixpanel.

Data Visualization 105

Data Visualization Reporting Tools Analytic Tools Feedback Software 105

DISQO

FEBRUARY 6, 2019

Successful brands know that it’s critical to understand the wants and needs of consumers before investing heavily in building new products or launching marketing campaigns. Product/market fit is crucial, and to test this new initiative, we used our on-demand insights platform to determine whether 300 U.S.

User Testing 69

User Testing Data Visualization Customer Experience Customer Feedback 69

Userpilot

MAY 17, 2025

Questions to ask: Who owns app localization internally: product, marketing, ops? Heres how Userpilot can help you make this comparison: imagine you localized your app for Spanish speakers in Spain and Mexico. Will we use external professional translators, in-house translators, or AI-assisted app localization platforms?

Analytic Tools 64

Analytic Tools Feedback Software Research Software Data Visualization 64

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. To build the best possible go-to-market strategy, you should: Define your target audience and what their JTBDs.

User Testing 98

User Testing Feedback Software Product Research Strategy 98

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

JANUARY 31, 2022

Innovation Product Manager. I found this one personally quite interesting, as the focus for these product managers overlap a lot with what a product marketing manager (PMM) does. These types of PMs focus on finding product-market fit for new experiments and opportunities within an organization.

Research Software 98

Research Software Analytic Tools Feedback Software Product Research 98

Pragmatic Marketing

NOVEMBER 14, 2018

Product marketers who care about maximizing awareness of their newest shiny widget (and convincing others to do the same) will possess every single one of these qualities. So how does a product marketer craft the perfect, shareworthy op-ed online? This is one of the biggest challenges for product marketers.

Magazine 70

Magazine Article Advertising Blog 70

Mixpanel

MARCH 16, 2023

Measurable outcomes: Boll & Branch saw an increase in add-to-cart rate, improved checkout conversion, and the marketing team saw growth in overall website engagement. Adding filters, breakdowns, and date comparisons in Amplitude reports would render them incomprehensible.”

Data Visualization 116

Data Visualization Analytic Tools Customer Experience User Testing 116

Userpilot

NOVEMBER 12, 2023

You’re convincing them they need this new kind of product or service in the first place. No price comparison Another challenge of the blue ocean strategy is pricing. As there are no similar products, you don’t know how much you can charge for yours. This may be a big ask.

User Testing 105

User Testing Research Software Customer Experience Analytic Tools 105

Andrew Chen

JANUARY 9, 2020

Magic metrics indicating a startup probably has product/market fit. 5) market-by-market (or logo-by-logo, if SaaS) comparison where denser/older networks have higher engagement over time (network effects). Magic metrics indicating a startup probably has product/market fit. 3) viral factor >0.5

User Testing 52

User Testing Data Visualization Product Marketing Marketing 52