Product Innovation Educators

MARCH 3, 2025

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

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Research Software Product Research User Testing Artificial Inteligence 156

The Product Guy

MARCH 12, 2025

Since then, market dynamics have shifted, competitors have launched new capabilities, and your customers needs have evolvedbut your team is still marching toward that old roadmap. Similarly, Netflix constantly experiments with new ideas and adapts based on user behavior, ensuring they stay ahead by embracing change.

Data Visualization 150

Data Visualization User Testing Customer Experience Technical Review 150

Lenny Rachitsky

NOVEMBER 17, 2024

When pitching early ideas, pay attention to specific actions customers want to take, like asking about pricing or requesting to start a proof of value (POV). These are stronger indicators of interest that tell you they really want your product, versus general positive feedback.

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Startups Feedback Software Product Strategy User Testing 98

Product Talk

DECEMBER 18, 2024

I recently spoke at the Y Oslo conference in Oslo, Norway. Every single person that contributes to building a product, all of the makers in the room, we need to care about our customers, we need to make sure that what we’re building is going to work for them, and I want to introduce some ideas that will help you do that.

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Product Research Research Software Analytic Tools Feedback Software 246

Lenny Rachitsky

OCTOBER 17, 2024

Try saying something like, “Let me pause and summarize what I’ve heard: Our customers are facing X challenges, and we believe Y is the solution. Listen now on Apple , Spotify , and YouTube. Over time, these small adjustments can lead to substantial improvements in outcomes. Is that an accurate reflection?”

Feedback Software 76

Feedback Software User Testing Customer Feedback Customer Experience 76

UX Planet

MARCH 15, 2025

In just six months, I transitioned from being a complete beginner to confidently speaking at conferences, sharing insights about AI and its impact on business and design. I focused on understanding AI products, the strategies that drive them, and how AI can enhance user experience and business outcomes.

Data Visualization 108

Data Visualization Customer Feedback Artificial Inteligence Technical Review 108

Innovatemap

NOVEMBER 20, 2024

As tech companies navigate an increasingly AI-driven landscape, the role of differentiated, customer-centric messaging has never been more critical. The Product Marketing Alliance Summit served as an opportunity for product marketing practitioners and leaders to exchange insights and discuss industry trends. What did we learn?

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Product Marketing Customer Feedback Customer Experience User Testing 52

BrainMates

MAY 26, 2025

At Brainmates, we follow a six-step process to evaluate the competition and use those insights to make informed product decisions. A well-executed competitor analysis helps us anticipate and respond to threats, identify opportunities, and ultimately deliver greater value to our customers. What problem does your product solve for them?

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Data Visualization Customer Feedback Product Management Product Manager 40

Business of Software Conference

JUNE 30, 2025

The same customer empathy skills that help you understand external users? Impacted (Low Influence, High Interest): These are teams who will be affected by your work, like customer support, who will deal with the outcomes (good or bad). Anyone (from the board to customers) can be a stakeholder. Apply them internally.

Leadership 52

Leadership User Testing Customer Experience Finance 52

Userpilot

JULY 17, 2025

Onboarding and activating new users Driving adoption of key features Improving trial-to-paid conversion rates Announcing new features effectively How are you currently trying to solve this? See How Userpilot Can Help Lifecycle email marketing is about responding to customers’ needs and problems across every stage of the customer journey.

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Onboarding KPIs Data Visualization User Testing Marketing 93

Business of Software Conference

JUNE 25, 2025

Insights from Chris Mele’s Business of Software AMA Pricing is often treated as an afterthought in SaaS companies. Founders focus on product-market fit, customer acquisition, and engineering scale long before they turn serious attention to monetization. How do our best customers measure value? Before you scale sales.

Feedback Software 52

Feedback Software Customer Experience User Testing Customer Feedback 52

Business of Software Conference

JUNE 18, 2025

Insights from April Dunford’s Business of Software AMA In an era where “AI-powered” has become the default label for tech products, positioning your company clearly and effectively is more challenging than ever. What matters is how you use AI and what value that delivers to the customer.

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Positioning Technical Review Data Visualization Software Review 59

Userpilot

MARCH 30, 2025

But is your mobile user acquisition strategy strong enough? If you expect users to come naturally just because your product is good, youre already at a disadvantage. Organic, when you attract users through public platforms and owned media marketing. Use referrals to encourage users to refer your app to others.

Research Software 66

Research Software User Testing Customer Experience Customer Feedback 66

Gainsight

APRIL 15, 2025

Welcome to the grandestor Grande-ist stage of Customer Success: Pulse 2025! Set against the dazzling backdrop of Las Vegas, a city synonymous with dreams and possibilities, our conference, themed around the beloved musical Wicked, promises to enchant and empower.

Reporting Tools 52

Reporting Tools Data Visualization Customer Experience Workshop 52

Modus Create

NOVEMBER 7, 2024

By conducting comprehensive risk assessments, you can understand your current security posture and provide actionable insights to enhance your defenses. Enhanced brand reputation and customer trust Your brand's reputation is intrinsically linked to your ability to protect sensitive information and use AI ethically.

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Artificial Inteligence Reporting Tools Research Software Data Visualization 40

Business of Software Conference

JUNE 17, 2025

Chris Mele, a pricing expert from Software Pricing Partners (SPP), shared some insightful perspectives on this topic at Business of Software USA, drawing from his own experiences and decades of industry data. Licensing approaches in the early days were focused on individual use tied to specific machines (single-user or desktop licensing).

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Data Visualization Weak Development Team Customer Feedback Customer Experience 52

Mind the Product

APRIL 16, 2025

At #mtpcon London 2025, Nesrine Changuel, a seasoned product leader with over 10 years of experience at Google, Spotify, and Microsoft, shared her deep insights on building products that not only meet functional needs but also create powerful emotional connections with users.

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Customer Feedback Customer Experience Product Management Product Manager 103

UX Planet

JANUARY 29, 2025

It strengthened my collaboration skills, deepened my understanding of user needs, and refined my ability to translate complex ideas into actionable solutions. For example, at Spotify , the company faced significant challenges in monetizing its services despite having millions of users. Ive got tons of insights tooffer!

Customer Experience 52

Customer Experience Data Visualization Customer Feedback Travel 52

Product Innovation Educators

DECEMBER 30, 2024

By understanding and applying these concepts, product professionals can enhance their skills, increase their influence within their organizations, and create products that truly resonate with customers. Market Research Market research is crucial for understanding customer needs, market trends, and competitive landscapes.

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User Testing Research Software Customer Experience Certifications 156

Business of Software Conference

JULY 3, 2025

Insights from Jeff Szczepanski’s Business of Software AMA At the recent Business of Software AMA, Jeff Szczepanski – CEO of Reframe Technologies , delivered a thought-provoking session that dissected the paradox of modern productivity: why we have more powerful tools than ever, yet seem to be treading water. Want more insight from Jeff?

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ChatGPT Customer Feedback Customer Experience Document 59

Gainsight

JULY 2, 2025

Customer Success leaders and practitioners, we get it—Pulse 2025 was an event packed with energy, innovation, and bold ideas that left everyone inspired to reimagine the customer journey. Introducing Pulse Unplugged 2025 , a half-day virtual event that brings the most impactful insights from Pulse to your screen.

Data Visualization 40

Data Visualization Generative AI Customer Experience Customer Feedback 40

Product Innovation Educators

JANUARY 27, 2025

Bruce’s research, highlighted in the groundbreaking book Serial Innovators revealed fascinating insights into these exceptional team members. Bruce shared valuable insights about combining traditional innovation approaches with more unconventional methods. Characteristics of Serial Innovators What sets these individuals apart?

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Research Software User Testing Data Visualization Customer Experience 241

Business of Software Conference

FEBRUARY 12, 2025

At Business of Software (BoS), we believe conferences are about building relationships that lead to significant change, not just for insightful conversations. Over time, the two teams joined forces to transform IDR Solutions online presence, focusing on their unique selling point: their intentionally small, customer-focused approach.

Customer Experience 52

Customer Experience Customer Feedback Messaging UX 52

Business of Software Conference

JULY 3, 2025

Insights from Stephen Steers’s Business of Software AMA Stephen Steers is not your typical sales consultant. At his recent AMA at the Business of Software Conference, Stephen dropped a masterclass in sales strategy, sprinkled with humor, honesty, and hard-won wisdom. Want more insight from Stephen? Here’s what you need to know.

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Travel Customer Feedback Customer Experience Consulting 59

Gainsight

JULY 17, 2025

AI is fundamentally reshaping how customer-facing teams operate, and nowhere is this transformation more evident than in customer success (CS). They explored the transition from basic automation to fully autonomous agents, a process that can unlock unparalleled scalability and efficiency for Customer Success teams.

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Leadership Artificial Inteligence Data Visualization Webinar 40

Business of Software Conference

JANUARY 24, 2025

In just two months, the best conference for software CEOs and senior leaders is happening in Churchill College, Cambridge, UK – BoS Europe. Because its not your typical conference. With candid insights and proven tactics, hell empower you to challenge the status quo and focus on what truly matters. Why the best?

Customer Feedback 52

Customer Feedback Customer Experience Differentiation Positioning 52

UX Planet

JUNE 13, 2025

Moving into more business-oriented roles may require you to shift your perspective away from a user-first — or reconcile conflicting approaches. Meanwhile, product managers prefer Lean and MVP thinking, which focuses on building a minimal version, releasing it, and iterating based on feedback. (3)

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User Testing Data Visualization Customer Experience Research Software 66

Product Talk

FEBRUARY 12, 2025

It could be that they heard an inspiring talk or maybe at a conference, but I think it’s more likely that they’ve heard from a board member or an investor or somebody that the CEO considers to be influential. They could have heard it from a member of their executive team, from their leadership team. Those are some of the big ones.

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Product Research Customer Experience Books Leadership 293

Business of Software Conference

JULY 9, 2025

You might be seeing crappy conversion rates, relying on generic customer profiles, and launching marketing campaigns that simply fall flat. This isn’t just a minor hiccup; it’s a symptom of a significant underlying issue: customer blind spots. So, what’s really sabotaging your marketing and product growth efforts?

Research Software 40

Research Software User Testing Customer Experience Marketing 40

Business of Software Conference

JUNE 12, 2025

Not as a tactic, but as a foundational way to understand what your customers are really trying to achieve. It’s about the outcome your customer is trying to achieve. You stop guessing why a headline works and start writing copy that mirrors the language and logic your customer uses to make progress.

Research Software 52

Research Software Marketing User Friction User Testing 52

Gainsight

JULY 8, 2025

Last month at Gainsight’s Pulse conference, professionals from customer success, community management, and product experience gathered to explore the future of their fields. Cyrus is essentially a customized chatbot built with a tool like ChatGPT, but it’s the information Seth fed into it that makes it effective.

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ChatGPT Feedback Software Workshop Data Visualization 40

People-First Product Leadership

JUNE 24, 2025

Or noticed how the same conversation can lead to new insights or annoyance depending on how a question is phrased? The shift is happening everywhere: At the Dallas-Fort Worth Airport, AI empowers customer service agents to solve problems without waiting for a team lead - like why gate C17 always feels five degrees colder than the Arctic.

Leadership 52

Leadership Data Visualization Analytic Tools Research Software 52

Amplitude

NOVEMBER 14, 2017

Early in my career as a product manager, I remember being introduced to the process of user research in a way that made it seem like a monumental undertaking. A typical user research cycle looked like this: write up an agenda. find an analyst to help pull a list of user emails. 7 tips to help you actually do user research.

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User Testing Research Software Product Research Customer Feedback 134

Business of Software Conference

FEBRUARY 13, 2025

Twice a year, the Business of Software Conference brings together some of the sharpest minds in software, product, and entrepreneurship. But this isnt just another conference, its a place where your assumptions get challenged, your ideas get stretched, and you walk away seeing things in a whole new light.

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Customer Experience Customer Feedback User Testing Leadership 52

Business of Software Conference

APRIL 9, 2025

Last week, founders, product leaders, and software builders from across the globe gathered in the historic halls of Churchill College for two days of insight-packed talks, honest conversations, and the kind of community you dont find just anywhere. BoS Europe 2025 wasnt just a conference. Well send them straight to your inbox.

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Customer Feedback Customer Experience Product Research Framework 59

Business of Software Conference

FEBRUARY 21, 2025

At this years Business of Software Conference Europe , were discussing frameworks, strategies, and lessons that help you push through uncertainty and come out stronger. Robin Landy shares insights on Finding Features Customers Will Pay (More) For , a must-attend for those refining product strategy for impact.

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Artificial Inteligence Customer Feedback Presentation Events 40

Gainsight

NOVEMBER 13, 2024

Welcome to the first day of Pulse Europe 2024 , Gainsight’s annual conference held at the beautiful RAI Amsterdam. As we delve into a future where AI becomes increasingly integrated into customer success strategies, it’s essential to remember that technology should enhance, not replace, the human experience. It’s a lot.

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Customer Experience Customer Feedback Artificial Inteligence Data Visualization 52