Product Innovation Educators

DECEMBER 16, 2024

The core focus of these activities is on thorough market research, continuous customer engagement, and strategic product development. This led him to research and identify 19 core activities specific to product management, with clear separation from product marketing, sales, and go-to-market functions.

Research Software 266

Research Software Feedback Software User Testing Product Research 266

Productside

JUNE 17, 2025

Productside | Product Management Courses & Training How Product Management Strategy Turns Struggles into Structure We’ve worked with hundreds of teams stuck in reactive delivery cycles, constantly shipping features but never sure if they’re actually moving the needle. Investigate: Learn what your customers actually need through research.

Product Research 156

Product Research Strategy Product Management Product Manager 156

Productside

MAY 27, 2025

Productside | Product Management Courses & Training How WellNest Rebooted Product Strategy (eBook Preview) When product teams get stuck in backlog chaos, stakeholder noise, and reactive shipping, its not a process problem. New players are entering the market with agile teams, wearable integrations, and insurer distribution deals.

Product Strategy 199

Product Strategy Strategy Product Research Weak Development Team 199

Product Management University

DECEMBER 11, 2024

Market Analysis Before and With AI Customers are clamoring for a number of improvements to your product and youre on a mission to get them funded and on the roadmap. So youre asked to do a market analysis to make sure stakeholders are confident in your plan. Executive stakeholders want things that drive growth. Is it bulletproof?

Product Management 130

Product Management Product Manager User Testing Management 130

Product Management University

MARCH 14, 2023

It gives product management, product marketing, sales and customer success teams a common holistic view of the customer so they can focus their collective efforts on eliminating the obstacles and helping customers achieve those outcomes. The customer outcome focus makes it easier for each of these disciplines to be more effective.

Framework 246

Framework Customer Experience Product Marketing Product Management 246

Productside

MARCH 3, 2025

If they see your decisions are driven by actual market feedback, youll start earning trust. Or if your dev team never sees market data, start a quick monthly market update. Roger : Own what you can control now: do a crash-course in user discovery, confirm if the product meets real needs, and present findings to leaders.

Product Research 177

Product Research Feedback Software Product Management Product Manager 177

Product Management University

OCTOBER 9, 2024

Unconventional Skills That Simplify B2B Product Management Today, Product Management University announced free training courses for product managers. Who Are the Courses For? What’s Unique About Product Management University Courses? What Courses Are Offered for Free? There are six eLearning courses offered for free.

Product Management 130

Product Management Product Manager Certifications Customer Experience 130

Productside

JANUARY 21, 2025

A Go-to-Market (GTM) strategy that drives alignment, adapts to shifting market dynamics, and delivers long-term results. 44% of attendees identified validating product-market fit as their biggest challenge, while 65% admitted their. A great product is just the starting point. The real game-changer?

Webinar 177

Webinar Product Marketing Strategy Marketing 177

Melissa Perri

OCTOBER 22, 2024

We’re launching a course on Product Institute in Q4 2024 on this. When strategy is unclear, anchor yourself in how your company creates value. Your goal isn’t to write the perfect company strategy – it’s to understand it well enough to build products that matter. Want to get better at Product Strategy?

Strategy 220

Strategy Research Software Vision User Testing 220

Product Innovation Educators

JANUARY 6, 2025

The company wanted to expand into commercial markets, particularly retail – a perfect fit for Kim’s background. After successfully bringing a retail product to market, she moved into a director role where she managed multiple product managers and took on broader strategic responsibilities.

Reporting Tools 266

Reporting Tools Customer Communications Analytic Tools Leadership 266

Lenny Rachitsky

MAY 13, 2025

For more: Lenny’s Podcast | How I AI | Lennybot | Lenny’s Reads | Courses | Swag Subscribe now Annual subscribers now get a free year of Perplexity Pro, Notion, Superhuman, Linear, Granola, and more. Subscribe now.

Marketing 85

Marketing Engineering Presentation Product Management 85

Product Talk

DECEMBER 11, 2024

Eva says, In a previous role, I realized through my work on [employee] retention and regrettable attrition that we really have to do more to understand our employees as customers that we recruit (the equivalent to marketing/sales) and then they subscribe to our product (the employee experience) until they leave and are not with the company anymore.

Product Research 233

Product Research Customer Experience User Testing Feedback Software 233

Product Innovation Educators

MARCH 4, 2025

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

Artificial Inteligence 235

Artificial Inteligence Research Software Product Research User Testing 235

Productside

MARCH 24, 2025

Productside | Product Management Courses & Training Refining Product-Market Fit and Scaling B2B SaaS Products Most startups dont stall because of bad ideasthey stall because they stop refining their product-market fit and what works. Everyones chasing the next AI feature or untapped market. You have early traction.

Analytic Tools 156

Analytic Tools User Testing B2B Weak Development Team 156

Piyanka Jain

NOVEMBER 14, 2024

By identifying the “power users,” “occasional users,” and “disengaged users,” we tailored the app experience and marketing to fit each group. So of course we recommended solutions to address the tagging issues, fix the bugs, and optimize page load times. We dug in, diagnosing the problem across user platforms.

Customer Experience 195

Customer Experience User Testing Framework Education 195

Productside

FEBRUARY 12, 2025

Did you know that over 90% of startups fail, and a significant portion of failures stem from poor product-market fit? The post Mastering Zero-to-One Product Management: Lessons from Scott Jones appeared first on Productside | Product Management Courses & Training.

Product Management 156

Product Management Product Manager Management Management 156

Product Management University

JANUARY 22, 2025

The most common mistake product marketers make with product positioning is they do it without regard for their salesforces ability to deliver it. Making products easier for the salesforce to sell is the single biggest thing product marketers can do to improve sales of their products. It goes without saying!

Positioning 130

Positioning User Testing Differentiation Product Marketing 130

Alchemer Mobile

NOVEMBER 13, 2024

In marketing, they can gauge brand awareness, assess advertising effectiveness, or understand customer preferences. For instance, marketing surveys may inquire about customer awareness of recent campaigns and their influence on purchasing decisions. Event feedback surveys gather insights on attendee satisfaction.

Customer Satisfaction 238

Customer Satisfaction Product Research Data Visualization Customer Feedback 238

Productside

NOVEMBER 8, 2024

The post Meet Your New Partner: The Sales Team – B2B Marketing Rules appeared first on Product Management Courses | Productside. It’s like they’ve never heard the phrase: ‘The selling starts when the customer says NO.’ Do you see how this thinking.

B2B 156

B2B Marketing Product Management Product Manager 156

Productside

MARCH 6, 2025

Sometimes you buy a rival to scoop up its customers or to leapfrog into a new market segment. Top Drivers for M&A Rapid Growth When organic increments arent enough, buy that chunk of market share. Take our Optimal Product Management course , because orchestrating multiple product lines demands sharp, outcome-driven leadership.

Technical Review 177

Technical Review Software Review Development Team Review Product Management 177

Productside

OCTOBER 22, 2024

Productside Stories S2 Ep5: Angela Fleming In this Productside Stories episode, we chat with Angela Fleming, VP of Product at Free Agent, about her unique journey from the world of marketing into product management. If you’re navigating your own product career, Angela’s story is packed with actionable insights.

Leadership 156

Leadership Marketing Framework Customer Feedback 156

Productside

OCTOBER 22, 2024

Productside Stories S2 Ep5: Angela Fleming In this Productside Stories episode, we chat with Angela Fleming, VP of Product at Free Agent, about her unique journey from the world of marketing into product management. If you’re navigating your own product career, Angela’s story is packed with actionable insights.

Leadership 156

Leadership Marketing Framework Customer Feedback 156

Product Management University

MARCH 5, 2025

No matter what role you playproduct management, marketing, sales, customer onboarding, or account managementif your starting point isnt quantifiable customer value, fuhgeddaboudit! Its easy to get caught up in your own goalscorporate goals, sales targets, marketing KPIs, retention quotas. Nothing else matters. End of story.

Customer Experience 130

Customer Experience Workshop Positioning Product Marketing 130

Productside

APRIL 9, 2025

Companies that want to stay relevant need to solve real problems, adapt faster than the market, and lead with clarity across silos. Leaders who push features without understanding market context or user needs are missing the pointand likely falling behind. What works in one market wont translate neatly into another.

Data Visualization 177

Data Visualization Customer Feedback Product Research Analytic Tools 177

The Product Guy

MARCH 4, 2025

But these methods were created for an environment where markets changed slowly and predictability was achievable. Of course, listening to customers is importantbut only to a point. Teams are trained to treat roadmaps as gospel, OKRs as strategic truth, and customers as the ultimate source of insight.

Customer Feedback 150

Customer Feedback Product Management Product Manager Feedback Software 150

Product Talk

MAY 13, 2020

Grow market share. Here are a few questions to help you imagine different scenarios: Will you grow revenue because you will have more products to sell that capture more of the Total Addressable Market ? Will you grow revenue because your company will take a share of new markets and new budgets/wallets? Grow profit. Grow margin.

Product Research 360

Product Research User Testing Customer Experience Feedback Software 360

The Product Guy

AUGUST 13, 2020

A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities. Now there are more and more resources, like blogs, books, online courses and even training programs for Product Management.

Product Management 407

Product Management Product Manager Research Software Feedback Software 407

Productside

APRIL 2, 2025

Enroll in our AI Product Management course to master AI-driven strategy, uncover the right use cases, and lead cross-functional teams as you scale smarter with the power of automation and intelligent tools. Whats been your biggest challenge in refining product-market fit?

Data Visualization 177

Data Visualization User Testing Product Research Product Management 177

Product Management University

MARCH 2, 2025

Whether its marketing, customer success, or sales, every team relies on product managers to clearly articulate the value of new features and releases. A great demo creates momentum, ensuring that sales, marketing, and customer success teams are aligned and excited to take the product to market. Heres why it matters: 1.

Demo 130

Demo User Friction Product Management Product Manager 130

Product Management University

OCTOBER 6, 2024

If there’s one thing product managers and product marketing managers wish they had more time for, it’s market research. No sales situations, no customer issues, just pure market research without any agenda other than gaining an unbiased view of the market that makes them more effective in their role, especially strategy and planning.

Generative AI 130

Generative AI Market Research User Testing Product Research 130

Product Talk

DECEMBER 18, 2024

Of course, for product teams, we have to ship something, and so we’re going to also explore solutions. We might not be talking about OKRs and jobs to be done, which is silly, because of course we still are. Then just recently, we launched a new course about customer recruiting. I run a cohort-based course business.

Product Research 246

Product Research Research Software Analytic Tools Feedback Software 246

Product Management University

FEBRUARY 12, 2024

If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. As a product marketer though, this is more about your strategy and execution tactics that lead to year-over-year revenue growth. Product marketing is not for prickly people with a “can’t-do” attitude!

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

Product Management University

APRIL 8, 2024

There are a million and one things that go into creating a market leading company. But products are the nucleus, and that means market leadership starts with product management. Building a Market-Facing Product Management Discipline The definition of “market” has more than its share of ambiguities. It runs the gamut.

Leadership 147

Leadership Marketing Product Management Product Manager 147

The Product Guy

JULY 2, 2020

Many product managers, including myself, often reflect and think hard around the areas which they need to invest in to progress in their career; is it A/B testing, data analysis, go to market skills? These three areas are within my development team, with other stakeholders within the business and thirdly, and within the market.

User Testing 451

User Testing Product Research Customer Experience Data Visualization 451

Product Talk

FEBRUARY 5, 2025

Of course, just because something is simple doesnt mean that its easy. Of course, it might not feel magical at the time. Next, he worked with a team of product managers and a product marketing manager to build an outreach campaign. You just have to get started. Map out your assumptions. Talk to a customer.

Product Research 223

Product Research User Testing Customer Experience Framework 223

The Product Guy

JUNE 8, 2020

Over the course of the night a few of the highlights were… Featured Product: Coda exploring the product, its challenges and successes. The Product Group meet-ups are an opportunity for Product People (managers, strategists, marketers, etc.) Thank you to everyone who made it to our latest roundtable meet-up of The Product Group.

Product Management 316

Product Management Product Manager Marketing Management 316

Roman Pichler

MARCH 9, 2021

I find, however, that a product goal is best used to describe a specific and measurable benefit or outcome a product should create in the course of the next two to six months. You don’t have to work with compound product goals of course, if you prefer to focus your objectives on either the user or the business benefits.

Product Goals 400

Product Goals Weak Development Team User Testing Vision 400