Intercom, Inc.

AUGUST 1, 2019

This week, I invited Michael to come on the show and tell us about their growth strategy. Is that part of the strategy as well? Align your business strategy around solving problems. However, you might not know how Shakespeare and McDonald’s have also played a role in their story. billion dollars. Short on time? It really worked.

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36

Intercom, Inc.

OCTOBER 27, 2021

With increasing conversation volumes and mounting customer expectations, support teams need a way to ruthlessly optimize their support strategy for maximum efficiency and CSAT. Of course, knowing exactly where to invest your resources starts with having the right data at your fingertips.

Data Visualization 138

Data Visualization Reporting Tools Strategy Inbound 138

Intercom, Inc.

MARCH 10, 2022

This strategy empowers you to pre-emptively deliver targeted, personalized messages and support via messenger-based channels. Address things like “rage clicking” directly with real-time, outbound messages to your customers to help them preemptively resolve issues. But what’s the best way to stay ahead of these expectations?

Customer Experience 209

Customer Experience Technical Review User Friction Data Visualization 209

The Product Bistro

MARCH 7, 2017

During the course of the evening, one topic we discussed was related to an article that he read that emphatically made the case that small (and some not so small) companies often look to a single leader for “Sales and Marketing.” Last week, a good friend came to town and we had a chance to connect for dinner and drinks. Like what you see?

Outbound 150

Outbound Agile Roadmap Messaging 150

Mind the Product

MARCH 7, 2019

Mailchimp, for example, has leveraged this strategy aggressively, and arguably was ahead of its competitors in pushing integration. Integrations that can delight several current customers or help you to close deals with several prospects of course get prioritized. Maintain Good Data Quality for Outbound Integrations.

Reporting Tools 187

Reporting Tools Data Visualization Customer Experience User Testing 187

Userpilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. Most companies use all 3 strategies to some extent.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Intercom, Inc.

AUGUST 17, 2021

Proactive support is a crucial part of any good conversational support strategy, empowering you to pre-emptively deliver targeted, personalized support via messenger-based channels. For many teams, making the switch from reactive to proactive customer support can be tricky – but it’s a necessary element of any support strategy.

Data Visualization 156

Data Visualization Inbound User Friction Customer Experience 156

Intercom, Inc.

DECEMBER 3, 2020

I’m a product marketer here at Intercom, and I was responsible for our go-to-market strategy and bringing Series to market during the year. We are principally responsible for the messaging and outbound products, so that’s how I’ve been involved in this product series. Nicole: I’m Nicole. Wal: And I’m Wal.

User Testing 152

User Testing Feedback Software Data Visualization Research Software 152

Intercom, Inc.

JUNE 8, 2021

What became clear over the course of this research is that conversational support isn’t the “future of support” – it’s the present. Outbound messaging (70%). Think about how you can measure the success of your self-serve and proactive support strategies , such as tracking how many conversations are closed by your help center articles.

Reporting Tools 222

Reporting Tools Technical Review Data Visualization Research Software 222

Userpilot

MAY 19, 2021

You hear many people chanting the same things about how this one specific tactic gave them +1000% in ROI, and then you look at your own strategy and wonder why it’s all crickets. Venture Harbour’s Influencer Marketing Strategy That Has Led to 9 Successful Businesses. SaaS Outbound Marketing. Source: Hubspot.com.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Intercom, Inc.

DECEMBER 20, 2018

As the co-founder of WebProfits , he’s led marketing strategy for the likes of Intuit, LinkedIn and Salesforce. He joined me for a chat about everything from how to deploy chatbots effectively to strategies for balancing automation and human connection. Sujan: Mailshake is an outbound sales tool. Short on time?

Outbound 151

Outbound Customer Experience User Testing Data Visualization 151

ProductPlan

MARCH 17, 2020

How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”. Developing a Product Strategy. Before we go any further discussing the activities of a strategic product manager, let’s review the key parts of developing and implementing a product strategy.

Outbound 99

Outbound Product Management Product Manager Customer Experience 99

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. SaaS Marketing Strategies for Growth in 2021. SaaS Marketing Strategies for Growth in 2021. Outbound vs. Inbound.

Research Software 91

Research Software User Testing Outbound Marketing 91

Intercom, Inc.

OCTOBER 22, 2019

When you’re a rep, you could be thinking about outbounding to prospects, building pipeline, or moving forward the opportunities already in play. “If you want to succeed as a sales leader, you need to focus on moving fast where it matters” Of course, prioritization looks different depending on your role.

Weak Development Team 123

Weak Development Team Inbound Outbound Management 123

Intercom, Inc.

NOVEMBER 7, 2019

At Spendesk I am currently head of sales, so my main missions are about hiring and building the sales department on one side, and I also work around like all of the go-to-market strategy. It’s super important to think early on about what strategy you have. Nico: Of course.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Andrew Chen

JUNE 26, 2017

For example, let’s look at some of the dynamics of Facebook increasing their revenue per DAU over the last few years: This is driven by a number of factors, of course – relevance, targeting, ad unit engagement, etc. Outbound used to be painstaking and manual. Unfortunately that’s not what’s happening.

Analytic Tools 111

Analytic Tools Reporting Tools Data Visualization Outbound 111

UX Studio: Product Management

JULY 29, 2021

Of course, the amount of choices you have depends on the boundaries of your imagination, but let’s break them down into three big categories: working for a big company, working for a startup, and going freelance. Now, of course, this is a bold claim to make and thus requires some explanation. It’s that simple. Conclusions.

Research Software 110

Research Software User Testing Product Research UX 110

Intercom, Inc.

JUNE 23, 2020

We love and use Intercom, of course, to support our customers via the Messenger. And then, of course, human support where you’re trying to really one on one resolve an issue with the right team member. Always a work in progress of course, but we’re pretty excited about it. Dee: Yeah. I can imagine you are.

Reporting Tools 118

Reporting Tools Customer Experience User Testing Data Visualization 118

Userpilot

OCTOBER 8, 2021

By turning your product itself into a viral sales engine, these platforms take the pressure off traditional sales and marketing departments — and, of course, their associated budgets. The emergence of the product-led growth strategy. To be clear: both of these user acquisition strategies still work in 2021. Source: Kommunicate.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Product Research 98

Userpilot

SEPTEMBER 19, 2023

While a product-led growth flywheel and funnel both leverage product usage, there are a few key differences between the two product-led growth strategy frameworks: PLG funnels are almost structurally identical to conventional funnels, except the product experience takes the place of sales and marketing teams. Multiple types. Scalable costs.

Data Visualization 105

Data Visualization Analytic Tools Customer Experience Customer Feedback 105

The Product Coalition

MARCH 16, 2019

Mailchimp, for example, has leveraged this strategy aggressively, and arguably was ahead of its competitors in pushing integration. Integrations that can delight several current customers or help you to close deals with several prospects of course get prioritized. And APIs disappear, for minutes, for hours, forever.

Reporting Tools 90

Reporting Tools Data Visualization Customer Experience User Testing 90

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. Goals are important aspects of the product strategy.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

NOVEMBER 20, 2022

A marketing roadmap template provides a starting point for your strategy. Some broad templates you may use include the go-to-market strategy , new user onboarding, and in-app campaign roadmap templates. Marketing strategy roadmap. A marketing strategy roadmap is, thus, a general marketing plan for the company.

Onboarding KPIs 98

Onboarding KPIs Roadmap Marketing Product Marketing 98

Userpilot

MARCH 23, 2023

Closed-loop analytics will help you streamline your sales processes, bring in more leads/customers, and increase conversions through a closed-loop marketing strategy. How to implement closed-loop analytics If you want to implement an actionable closed-loop marketing strategy, then there are five things you need to do.

Analytic Tools 98

Analytic Tools Data Visualization Customer Experience Reporting Tools 98

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important. Let’s dive in!

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

FEBRUARY 4, 2022

Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. The enterprise model: Succeeding with an enterprise sales model will require a sales team, outbound marketing, and enough capital runway to endure the long sales cycles. The self-service model. The enterprise model.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Mironov Consulting

FEBRUARY 6, 2020

This is (of course) an unreasonable question, as every product/ business has its own uniqueness. This makes sense when most outbound spending is through Marketing (not field sales) and we can isolate campaigns or messages or channels with enough volume to accurately compute CAC.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Intercom, Inc.

JANUARY 11, 2023

When trying to sell to enterprise, take into account all the potential users and stakeholders and create a multithread, go-to-market strategy that aligns with the whole business. There are people that are going to sign up for the product, and there are people that you’re going to reach out to through outbound.

Customer Experience 118

Customer Experience Inbound User Testing B2B 118

Userpilot

AUGUST 31, 2023

Customer acquisition marketing refers to the subset of strategies and activities within customer acquisition that focus on marketing techniques to attract and convert potential customers. Customer acquisition is a broad term used to define the actions and strategies companies use to attract new customers. Book a demo now to learn more.

Research Software 110

Research Software Feedback Software Analytic Tools User Testing 110

Userpilot

JANUARY 26, 2024

TL;DR Product-led growth (PLG) is a go-to-market strategy where the product is the main driver of customer acquisition , adoption, and account expansion. Our product-led growth playbook includes 11 strategies: Leverage product virality and network effects to drive organic growth. What is the product-led growth strategy?

Analytic Tools 103

Analytic Tools Feedback Software Data Visualization User Testing 103

Intercom, Inc.

NOVEMBER 17, 2022

In today’s episode, we sat down with Alina to chat about starting a company from scratch, the importance of a marketing strategy that drives growth, and the perks of being remote-first. When an SDR is with someone on the phone, especially outbound, and they are interested in doing a demo, they need to seize the moment.

User Friction 118

User Friction Customer Experience Weak Development Team Travel 118

Intercom, Inc.

SEPTEMBER 8, 2021

I actually thought I would end up in the non-profit world, but I was taking some courses at university, and this wonderful speaker who happened to be the CEO of a company called Eventbrite came down and spoke to us. In fact, we’ve just started building our outbound motion. And I just thought he was great.

Weak Development Team 118

Weak Development Team Feedback Software User Testing Customer Experience 118

Intercom, Inc.

MARCH 17, 2022

They’re not wrong, of course. Do you have any thoughts on thinking beyond that to folks who might work in support, success, or outbound sales? Do they set strategies and can they run experiments to do that?” Someone whose job it is to create a cult surrounding a product. But there’s more to the role than meets the eye.

Analytic Tools 151

Analytic Tools Research Software Data Visualization Customer Experience 151

BrainMates

SEPTEMBER 19, 2022

The product managers drive the team roadmaps according to set objectives aligned to company objectives, as well as the product strategy overall. These product managers are driving inbound and outbound activities, so they are part of the product team and the GTM teams. So product is quite central to your operations?

Feedback Software 52

Feedback Software User Testing Customer Feedback Data Visualization 52

Product Bookshelf

FEBRUARY 21, 2017

Although some growth tactics are specific to outbound marketing, many are directly tied to the product. It’s essentially a catalog of business strategies, value propositions, and growth strategies from successful high tech companies. Product managers can learn a lot from growth marketers. ” More on growth.

Data Visualization 48

Data Visualization User Testing Onboarding KPIs Product Research 48

Userpilot

MAY 24, 2019

Product-Led Growth is very self-explanatory, in that it describes a strategy in which the growth of a company is led by the product they provide. It also means that your salespeople are caught up in demos when they could be doing some outbound work. Messaging apps, of course, rely on people sending and receiving messages.

Analytic Tools 76

Analytic Tools Demo Customer Experience Data Visualization 76

Intercom, Inc.

OCTOBER 13, 2022

These other channels will not disappear, of course – they’ll be important for different specific use cases. Create different news feeds for different audiences, share content across many news feeds and reuse news in your outbound post messages as embedded content. Let’s look at it in action. Over to Charlotte.

Feedback Software 118

Feedback Software Events Customer Communications Data Visualization 118