Top 5 Reasons Your Product Positioning Falls on Deaf Ears

Product Management University

If you create your product positioning in a way that does the exact same thing, your marketing and sales efforts will yield noticeably better results. Effective product positioning boils down to telling your target customers things you know they’d agree with.

The Power of Product Positioning and the “7 Ps” Marketing Mix

280 Group

PlayStation Classic was designed with far too little consideration into product positioning — the most important point of product marketing — and the blunder in sales was a direct result of this glaring oversight. What is Product Positioning? That’s the power of positioning.


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How to Create Your Product Positioning Around “THE BIG WHY”

Product Management University

You want to create your product positioning in a way that makes your unique value easy for buyers to understand and even easier for your sales team to articulate. Here’s the thing about product positioning that keeps it simple for product marketers.

10 Best Customer Success Courses and Training Programs for Customer Success Managers


Whether you’re looking to train your team to engage customers or make a career leap as a customer success manager (CSM), different types of customer success courses and certifications are the closest to the formal education you can get. What courses should a customer success manager do?

How to Package and Price Embedded Analytics

To get the position right, you’ll need to do some research into the main user classes that make up your customer mix. In meetings, adjust the position of the dots. the feature positions in your Packaging Decision Framework, noting where on the value scale (x-axis) each feature falls.

How To Position a Product


Product positioning is an important part of a product marketing strategy. Why does product positioning matter? Product Positioning is a core marketing tool that can help to convince potential buyers to select your product from the sea of other possibilities.

The positive effects of the pandemic on UXR


Such a positive outlook didn’t happen overnight. One of the participants spoke of her recent experience with presenting at the finals of a prestigious Hungarian UX course. To end on a positive note, the world of research has expanded incrementally.

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Five Steps to Positioning Your Product

Mind the Product

If building products is hard, positioning your product is harder. No matter what you build and sell, how you position your product dictates what you do. How you prioritize, marketing campaigns, sales strategy, it all changes based on how your product is positioned. How do you position your product? The tone and the angle you use to position your product will depend on the market and the buyer’s state of mind you’ve surmised from steps 3 and 4.

Product Positioning: Overcoming Seven Obstacles to a Great Value Story

Product Management University

Here’s an example of product positioning at its finest. Product knowledge is a big fat handicap when it comes to positioning value because it forces you to overthink everything. As product managers and product marketers, all you have to do is bring their vision of success to life with your positioning and you’ve got a winner. Here are seven common obstacles and a few simple remedies that’ll help you create great product positioning.

A Positive Customer Survey for More Referrals? The Supreme Guide


They can provide positive feedback in the survey, and ultimately give you a great referral. The position of each customer is then known by segmenting the respondents into 3 groups ( detractors, neutrals, and promoters ). Advancement Courses’ referral request.

Product Positioning Tip 5 of 7: Include Emotion

Product Management University

The Playbook : The #1 rule of positioning is that it has to reflect the customer’s mindset. Interesting, emotional and credible positioning is a delicate balance. Sign up for The Art & Science of Positioning Solutions. Request this course onsite for your team. Product Positioning Tip 4 of 7: “Net It Out” Value Themes for Greater Simplicity. Product Positioning Tip 3 of 7: Verbalizing a Product Overview in 30 Seconds.

Product Positioning Tip 4 of 7: “Net It Out” Value Themes for Greater Simplicity

Product Management University

Imagine that your positioning is so clear and so simple that it doesn’t require anyone to think. The Playbook : Your first step to the positioning promised land is creating “net it out” value themes, simple umbrella phrases that mirror the aspirations of your target customers. Sign up for The Art & Science of Positioning Solutions. Request this course onsite for your team. Product Management Playbook Positioning & Sales Enablement

6 Product Positioning Strategies Misconceptions in a SaaS Business (and What You Can Do About Them)


When I started my first business 6 years ago (which has miraculously survived until this day) I didn’t even have a clue what “market or product positioning or product positioning strategies” were. They fail to position themselves on the market clearly and instead of creating their own ‘blue ocean’ (if you haven’t read ‘The Blue Ocean Strategy’ – you should!) – and, as a result – often fail to sell a great product.

Building Products for Positive Social Impact with Divya Dhar

PMLesson's Ace the PM Interview

Hence, every action should lead to positive impact. That means the goal of your company should maximize for positive impact. Visit Exponent's Interview Course and website to learn more.

Announcing a brand new approach to our product management course (next batch starts Sep)


We launched the first cohort of the product management course last year, did a bunch of experiments on the content, format and the process – ranging from offline-only course, online-only, recorded to live sessions and we are now happy to have found the high impacting format + content + process. . Delivery format: the Product Management course is a mix of live sessions + dedicated 15 days bootcamp (followed by 1 day of offline/classroom session). PM Course Objective.

How to get started with a competitive positioning strategy


Of course, wasting money on an unwanted venture is the worst-case scenario. Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Define your competitive positioning approach.

Enhancing Soundcloud’s Discovery Experience and Positioning through Content Categorization

The Product Coalition

Of course, this is just an idea, but I think Soundcloud should work on those kinds of initiatives to reaffirm their position and what they stand for: revealing artists through their community.

Why I’m Taking BrainStation’s Product Management Course | Casey

BrainStation Product Management

We asked Casey about why she is taking the Product Management course and how she plans on utilizing her learned skills to excel in her new position. My friend previously worked at BrainStation and my coworker Shannon has taken a course with you. Which course are you currently enrolled in? What sparked your decision to register for the course? What aspects of the course are you most excited about?

Product Positioning Tip 3 of 7: Verbalizing a Product Overview in 30 Seconds

Product Management University

Classic “elevator pitch” positioning statements aren’t ideal because they’re not conversational. Sign up for The Art & Science of Positioning Solutions. Request this course onsite for your team. The post Product Positioning Tip 3 of 7: Verbalizing a Product Overview in 30 Seconds appeared first on Proficientz. Someone walks into your booth at a tradeshow and asks you for an overview of Product X.

How Do You Know If You Have A Positioning Problem? April Dunford Launches ‘Obviously Awesome’ in Cambridge | Guest Post

Business of Software Conference

This guest post was written by Caroline Brown, co-founder of The Scale Partnership , a Cambridge UK-based positioning and marketing strategy specialist. Positioning is the cough medicine talk. So somewhat ironically, ‘positioning’ itself has a positioning problem. But how do you know whether your product – or indeed company – has nailed it or nosedived into a viper pit of a positioning? Your positioning is off. Notice you ‘pick’ your positioning.

Dear Strategy: 049 Positioning Yourself in a Red Ocean

Dear Strategy

Dear Strategy: “Which approach or tool should I use for defining the positioning strategy in a Red Ocean?”. The first is the term “Red Ocean” and the second is the term “positioning.” The term “positioning” was made famous by Al Ries and Jack Trout in their co-authored book Positioning: The Battle for Your Mind. The idea behind this concept is that every brand should hold some unique position in the collective minds of its customers.

Product Management Resources: All you need in your first 90 Days as a Product Manager


The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. Product management training and courses can help you develop skills crucial for your career growth. Best product management training and courses.

Positioning For Growth: How To Make Complex Products Obviously Awesome | April Dunford, Ambient Strategy | BoS USA 2019

Business of Software Conference

In this BoS Talk April shows you how important positioning is to your product and how you can be doing yourself a great injustice just by positioning incorrectly. Positioning. So positioning is not the same thing as messaging. There’s positioning.

The Worst Way to Qualify a Lead: Do a Demo

Product Management University

To be effective though, your product positioning has to be razor-sharp. Product Demos Positioning & Sales EnablementThe higher your price point, the truer this is, and vice-versa. How to Qualify a Lead. To qualify a lead, there are two parts to the equation.

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How to Write & Format Your Resume For a Product Manager Position

The Product Coalition

Sure, there are some junior positions out there that can be reached with a few months’ experience and a prestigious certification. However, most of the time professionals who undertake the transition aim to build the following story with their resume: their gradual acquisition of product skills across different positions and functions. This means tailoring your documents to reflect the industry, company and position that you are applying for.

Sales Demos: Stop Using This Phrase

Product Management University

That knowledge gives you greater context for positioning unique/strategic value beyond the primary departments and users of your products. Product Demos Positioning & Sales Enablement Product Marketing

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The Results Are In! Feedback from the First Continuous Interviewing Cohort

Product Talk

If you’ve been reading Product Talk for a few months, you probably remember that this past October, Teresa announced a brand-new Continuous Interviewing course in her blog post, “This Keystone Habit Will Fuel the Rest of Your Continuous Discovery Habits.”. Teresa described a few concepts that she took into consideration when designing her Continuous Interviewing course. Now that the first cohort has completed the course, we wanted to report back on how they found the experience.

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Win-Loss Analysis: Effort vs. Results

Product Management University

If you want to learn a more practical approach to win-loss analysis, check out our School of Product Marketing for basic and advanced courses on your products or your portfolio. Product Marketing Positioning & Sales Enablement

Stop Selling Your Product, Start Selling Your Point of View | April Dunford | BoS USA Online 2020

Business of Software Conference

This is a talk about positioning, but a little bit more about how you communicate your positioning or share your positioning. So let’s start with the positioning, like what exactly is level jump? So I can actually force people to take the course.

B2B Product Manager March 2021

Product Management University

The performance of product management and the ripple effect (positive and negative) on engineering, marketing, sales and customer success is front and center this month. Product Positioning vs. Market Positioning: The Key Difference.

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B2B Product Manager April 2021

Product Management University

Of course, we can’t ignore the connection between sales and product management. Certification exam included with all courses. Blog Positioning & Sales Enablement Roles & Responsibilities Strategy & Product PlanningB2B Product Manager April 2021 Issue.

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How to get into a Cybersecurity role?

Antwak Blog

Even though it will benefit, it’s not necessary to have experience in the same field to fit for an entry-level cybersecurity position. The focus needs to be given to training courses and has the correct attitude to push ahead in a career in Cybersecurity.

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B2B Product Manager Magazine December 2020

Product Management University

You no longer have to take 2-4 days away from your job for a one-and-done training course. Blog Positioning & Sales Enablement Strategy & Product PlanningB2B Product Manager December 2020 Issue. If you’re reading this newsletter, give yourself a big pat on the back.

B2B Product Manager Magazine October 2020

Product Management University

In this course, you’ll learn techniques for getting buyers energized about your products. Blog Market & Customer Insights Positioning & Sales Enablement Roles & Responsibilities Strategy & Product PlanningThe B2B Product Manager October 2020.

Grocery Store Product Managers Take Back Their Shelf Space

The Accidental Product Manager

What goes on the top shelf, what goes on the bottom shelf, and, of course, what goes on the middle shelf. Sales category captains grocery position product development definition product manager job description product manager resume shelf slotting fee strike zone walk rates

Do It For the Portfolio Instead of Every Product: 1 of 5

Product Management University

Check out our product management training courses to learn more about portfolio product management for B2B and how it can benefit your organization. Blog Market & Customer Insights Positioning & Sales Enablement Strategy & Product PlanningThere are five things that you don’t need to do for every product if you do them once for the portfolio.

Product Training for Sales – More Buyer, Less Product!

Product Management University

And yet, they’re still challenged to articulate key value points that hook a prospect and position your products in a manner that’s compelling. Chances are your salespeople will hear several of the scenarios you’ve covered during the training and can position your solutions appropriately. Laminate and distribute during training for a quick positioning reference card. Blog Positioning & Sales Enablement

Learning Product Management Skills vs. Training: The Big Difference!

Product Management University

There’s a significant difference between learning product management skills and going through a product management training course. But I always thought it would be far more helpful to have the golf instructor accompany me on the golf course while I play a round of golf and teach me how to hit shots in all the different situations I encounter on each hole. Blog Market & Customer Insights Positioning & Sales Enablement Strategy & Product Planning

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Learning Product Management Skills vs. Training: Big Difference!

Product Management University

There’s a significant difference between learning product management skills and going through a product management training course. But I always thought it would be far more helpful to have the golf instructor accompany me on the golf course while I play a round of golf and teach me how to hit shots in all the different situations I encounter on each hole. Blog Market & Customer Insights Positioning & Sales Enablement Strategy & Product Planning

Embrace Personal Evolution, Invest in Yourself

The Product Coalition

Let’s say, a few negative people who are consistently bringing you down surround you, do yourself a favor and find some positive, motivated people to be around. If you feel you don’t have enough time to invest into full-blown school, take some courses.