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8 Customer Lifecycle Management Best Practices

Userpilot

Following customer lifecycle management best practices can lead your company to retain more users and increase customer lifetime value. Let’s explore customer lifecycle management (CLM), its phases, and the best practices you can apply in SaaS without coding!

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Customer Experience Management vs Customer Relationship Management

Userpilot

Customer experience management vs customer relationship management? Both are important for affecting your customers, but what exactly are they, and how do they differ? TL;DR CEM focuses on the entire user journey with a brand, addressing needs and expectations at all touchpoints.

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User Experience Optimization Guide For SaaS: Steps and Techniques

Userpilot

As today’s user increasingly desires swift solutions when using digital products, user experience optimization can spell the difference between the success and failure of a product. To retain users, continuous improvement of your UX optimization efforts is critical. Measure your UX optimization efforts.

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Product Manager Career Path: Positions, Responsibilities, and How to Advance

Product Management University

Product management is one of the hottest careers in high-tech right now with tremendous career growth. If you’re considering a career in this industry, you’ll need to know exactly what will be expected of you as a product manager. What Does a Product Management Career Path Look Like?

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Iterate Your Way to a Top Analytics Product Experience

Speaker: Richard Cheng, Associate Product Manager, Mark43

Mark43 is on a mission to bring public safety data management into the 21st century. To fix traditionally paper-heavy and error-prone processes, they needed a secure and easy-to-use product experience that simplified and unified crime data collection and management. August 7, 2018 11:00 AM PDT, 2:00 PM EST, 6:00 PM GMT

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Product Portfolio Management & the Strategic Ripple Effect 7 of 10 – Portfolio Positioning Is What Makes Your Product Positioning More Strategic

Product Management University

Here’s a simple example of portfolio positioning and how it makes your product positioning more strategic. Your accounts payable product improves the customer’s cash flow. Even more strategic when customers use both, right? It sounds strategic. What CFO doesn’t want a stronger balance sheet? You bet it does!

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Happy Customer Service: What Is It + 12 Ways to Delight Customers

Userpilot

Happy customer service can be the difference between inconsistent revenue and a good bottom line. When users are delighted with your product experience, they engage more and tend to renew and even upgrade their accounts. Investing in customer happiness comes with tons of benefits, including: Increased customer satisfaction.

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Product Management: Guide to Thriving as a Product Manager

Being a Product Manager can be incredibly rewarding. Even when supporting mature products, they tend to gain a fundamental understanding of user issues and frequently become the driver for solving those issues. For those who like helping people, Product Management can be a gratifying gig.

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Building Product to Enhance Customer Support: The Key to Customer Retention in an E-commerce Business

Speaker: Bhavana Angadi, Senior Product Manager at Hopscotch (Demand & Growth) | Former Product Manager at Bigbasket

If you were to ask an E-commerce Product Manager what they would do to increase retention, they might suggest improving engagement by personalization/gamification, or by introducing loyalty programs. This begs the question: what’s the best way to increase customer retention? The best times to collect customer feedback.

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How Product Managers Can Define a Product Vision to Guide Their Team

Speaker: Christian Bonilla, VP of Product Management at UserTesting

Every product team wants to build things users love. How to surface feedback misalignment and recognize when it’s time to pivot. How to position your vision as an umbrella for the product strategy. Use Product Management Today’s webinars to earn professional development hours!