Bankers Think UX Is A Joke Until They See This Digital Brand Framework For Finance
UX Planet
JANUARY 22, 2025
Without a strong and consistent digital brand, financial institutions risk being overshadowed by nimble Fintech startups or tech giants like Apple and Google that excel in user experience. The user journey-from the first login screen to the advanced investment dashboard-must reflect the institutions identity. billion in annualrevenue.
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