Product Management University

OCTOBER 11, 2023

When your differentiating value isn’t abundantly clear, the deal ends up with no decision or worse yet, a loss. If you’re managing products in silos that means you’re looking at customer needs in silos, building products in silos, marketing products in silos…you get the drift.

Product Research 130

Product Research Feedback Software Differentiation Management 130

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. Product positioning allows you to identify your market niche. What is product positioning?

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

Actuation Consulting

FEBRUARY 25, 2019

A strong positioning statement is an important ingredient for success. In this post we share some tips for developing a well thought out positioning statement. What is a Positioning Statement? A well-crafted positioning statement brings together your overall value proposition with your positioning for a product.

Positioning 58

Positioning Differentiation Consulting Document 58

Mind the Product

SEPTEMBER 2, 2019

If you were to ask me whether you, as a product manager , should you always listen to market feedback? My answer would be yes, definitely. Henry Ford is famously quoted as eschewing market feedback by saying that if he’d listened to his customers, they’d have asked for faster horses. Here’s why. Common B2B Feedback Traps.

User Testing 100

User Testing Customer Feedback Feedback Software Marketing 100

Johanna Rothman

MARCH 14, 2024

That’s because potential employers think these jobs are staff positions. Your previous managers and potential managers don’t see the value of someone in your position. Cutting overhead is definitely not personal—it’s all about how managers perceive an employee’s value. Or, one Scrum Master from another.

User Testing 99

User Testing Agile Banking Consulting 99

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

BrainMates

FEBRUARY 12, 2020

As a Product Manager I love the words “market-driven” They have purpose and connotations of real market intelligence (“customer-centric” sits in the same bucket). What is a “market-driven” Product? A two-tier definition of market-driven Product. It’s more than just market research.

Marketing 59

Marketing User Testing Research Software Product Research 59

Intercom, Inc.

JANUARY 28, 2019

A great partnership between product and sales needs to be based on shared definitions of success and an agreed upon process to collaborate. Marketable – be attractive enough to differentiate itself from competitors. However, a great product is more than something that “the market accepts”. You need to differentiate.

Software Review 193

Software Review Differentiation Roadmap Customer Experience 193

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. See below.). ” Start with themes to help formulate the messaging hierarchy.

Messaging 91

Messaging Research Software White Paper User Friction 91

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. See below.). ” Start with themes to help formulate the messaging hierarchy.

Messaging 91

Messaging Research Software White Paper User Friction 91

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Userpilot

OCTOBER 13, 2022

Product parity should be avoided because such products are unlikely to disrupt the market and never command premium pricing. Product parity also limits your marketing and branding strategies. In fact, the only differentiator you can use to stand out from competing parity products is price. Product parity definition.

Product Research 98

Product Research User Testing Feedback Software Research Software 98

Dear Strategy

MAY 10, 2018

Dear Strategy: “Which approach or tool should I use for defining the positioning strategy in a Red Ocean?”. There are two important terms here that require some definition before I get down to answering this question. The first is the term “Red Ocean” and the second is the term “positioning.” Chan Kim and Renée Mauborgne.

Positioning 40

Positioning Strategy Differentiation Advertising 40

Product Management University

DECEMBER 13, 2019

Before you build products or features or create any positioning, start with the solution — the customer’s definition of what they’re doing, why it’s critical to their business and the obstacles standing in their way. Want to learn the easy way to define solutions before you build or market them?

Research Software 100

Research Software Product Research User Testing Workshop 100

Usersnap

DECEMBER 19, 2023

Definition of 1-to-5 Rating Scales Surveys 5 Types of 1 to 5 Rating Surveys 1. Semantic Differential Scale 5. Versatility in Product Management Understanding User Satisfaction Assessing Usability Determining Feature Preferences Aligning with Market Trends Gathering Targeted Feedback for Iterations 5. Satisfaction Scale 2.

Feedback Software 52

Feedback Software User Testing Customer Feedback Product Research 52

Mixpanel

SEPTEMBER 21, 2023

Read on for our conversation with Xu about finding product-market fit when you’re the ideal user, growing a following vs. growing an app, and what the future of social media looks like. But if you’re going to build a differentiating social network, it really has to be at least a 10x or 20x differentiator.

Analytic Tools 116

Analytic Tools Research Software Data Visualization Technical Review 116

Userpilot

MARCH 6, 2024

We also explain: How product funnel differs from marketing and sales funnels. Product funnel is a wider concept, focusing on the whole customer journey, while marketing and sales funnels concentrate on its early stages. There are multiple product and marketing metrics to track at each stage of the funnel. Its different stages.

Analytic Tools 104

Analytic Tools Data Visualization Research Software Onboarding KPIs 104

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. While this obsession with product/market fit is warranted since it remains so elusive, it is necessary but ultimately not sufficient for building a significant and enduring business.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Gainsight

JANUARY 18, 2024

The cost of starting a business is lower than ever, products are commoditized, and markets are saturated, which means achieving true differentiation is tough. So, how can you differentiate your company in this environment? Customer Success (CS) definitely owns one part of the journey, but not until after a contract is signed.

Education 52

Education Customer Experience Data Visualization Advertising 52

Product Management University

OCTOBER 22, 2019

There were competitive products that solved the same exact problems, and then there were competitive products that didn’t even come close, but their marketing or sales teams did something to convince buyers otherwise. It’s the classic definition of a solution! Sign up for THE ART & SCIENCE OF POSITIONING SOLUTIONS.

Differentiation 20

Differentiation Positioning Demo Definition 20

The Product Coalition

JUNE 11, 2020

And the next ones usually go as “Now we have a better understanding of the main features our product has to have” and “Now we know they don’t have this feature we want to add, so it will be our differentiating point”. Sadly, all of these are huge delusion. I’m not saying the feature comparison isn’t useful. It’s not enough to do it once.

Systems Review 78

Systems Review Feedback Software Differentiation User Testing 78

The Product Guy

AUGUST 13, 2020

A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities. It was a mind expanding exercise and set a clear structure for me to rethink what is really the differentiation factor in our product. .

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

ProductPlan

AUGUST 4, 2020

If you’re a product manager or part of a startup, you’ve likely heard about the Minimum Viable Product concept for getting products to market faster. In my opinion, the definition of an MVP is often misunderstood, and I’ve seen entrepreneurs and product teams misinterpret it with unfortunate results. Getting to the MVP.

Weak Development Team 125

Weak Development Team Product Research User Testing Differentiation 125

The Product Cafe

MARCH 24, 2024

This haste can result in a product that fails to clearly communicate its purpose, benefits, and value proposition to the intended audience despite its presence in the market. Ignoring the Competition ⛔ Failing to acknowledge and differentiate from competitors can make your messaging feel stale and undifferentiated.

Messaging 52

Messaging User Testing Feedback Software Customer Feedback 52

The Product Coalition

SEPTEMBER 2, 2022

We knew our market inside and out. Should we only offer the product to members or the market at large? One allowed for a personalized experience, while the other offered a larger market potential. The Value of Coherence Coherence has many meanings, but in the context of product strategy, I prefer this definition?—?the

Product Strategy 124

Product Strategy Strategy User Testing Weak Development Team 124

The Product Coalition

MARCH 7, 2023

The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product. People tend to give very positive answers, regardless of whether it’s true.

User Testing 121

User Testing Customer Feedback Customer Experience Data Visualization 121

Usersnap

SEPTEMBER 12, 2023

First let’s clarify some definitions. The outcome of the survey helps companies understand the perceived value from the market, the attributes impacting the purchase decision, the product-market fit, etc. Pricing research is an act of investigation and validation of the market demand and supply. What is pricing research?

Product Research 52

Product Research User Testing Research Software Feedback Software 52

BrainMates

MAY 28, 2019

SnapComms is a medium-sized New Zealand software company who wanted to evolve its sales-led culture into a market-led culture. Facilitating a market-driven way of thinking. customer service, engineering, marketing and sales, etc). customer service, engineering, marketing and sales, etc). Where do you start?

Framework 74

Framework Data Visualization Marketing Reporting Tools 74

Product Management University

JANUARY 15, 2018

Getting there requires more focus more on the customer’s value chain and their definition of success versus your definition of success. When that customer success can be quantified in terms of strategic value, it puts your organization in the most enviable position. Your marketing value propositions are written for you.

Telecommunications 113

Telecommunications Customer Experience B2B Differentiation 113

Haines-Group

OCTOBER 30, 2023

Custom Criteria Models This approach allows your organization to establish a customized set of stable criteria that suit the organization’s particular product category, market, business priorities, company culture, or other factors. The system prioritizes the more important features that you can bring to market more quickly.

Analytic Tools 78

Analytic Tools Customer Experience Product Research Differentiation 78

Intercom, Inc.

NOVEMBER 3, 2022

While creating a new category can be difficult, it’s important to not get swayed by the rules of the market, the competitors, and the customers of an existing one. I realized this market is broken. I think one point of differentiation in how we’ve built the surfboard team is it’s become really design-led.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

People-First Product Leadership

MARCH 10, 2024

How do you identify and interpret key data points to achieve product-market fit? Discovery - Uncover customer needs through market and user research. Definition - Refine your knowledge by testing the riskiest hypothesis. That's why I never rely on market research. None of these questions are easy. Then I joined E.piphany.

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

BrainMates

JULY 31, 2023

CEOs want it, strategists write about it, marketers talk about it, and product managers strive to deliver it. Instead, we are surrounded by products that are increasingly commoditised, with price being the only differentiator. This may be difficult to achieve as new competitors enter the market, giving buyers more choices and prices.

Product Management 52

Product Management Product Manager User Testing Weak Development Team 52

Intercom, Inc.

JULY 28, 2022

Sanj started working at Salesforce back in 2005, when the company had around 1,000 employees and a few hundred million in revenue, and he was a part of its growth for 14 years, holding several leadership positions in multiple markets in EMEA. How does the Intercom approach align sales with product, marketing, and support?

Feedback Software 210

Feedback Software Customer Feedback Customer Experience Weak Development Team 210

Imaginary Cloud - Design

AUGUST 19, 2021

However - and despite its utility - Design Research is frequently overlooked and ignored since its definition, purpose, and role are not well understood by many companies. Market Research vs Design Research. ? Market Research vs Design Research. Market Research. Table of contents. What is Design Research?

User Testing 110

User Testing Research Software Product Research Customer Experience 110

Intercom, Inc.

JUNE 2, 2022

From the CEO and the management team to the intern fresh out of college, every employee or business owner has unique qualities that position them to bring excellent customer experiences to life. First, find out your differentiator, the quality that uniquely adds value to the marketplace or the customers. Elizabeth: Yes.

Customer Experience 223

Customer Experience User Testing Books Development Team Review 223

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. This speaker emceed the conference and presented on Lean Product Management: How to Achieve Product-Market Fit. Start at the bottom and work your way up: Market: 1. Feature set 5.

User Testing 102

User Testing Product Management Product Manager Data Visualization 102